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Curt Larson

Chief Innovation Officer at Equativ

Operator15+ years in industry

Last updated May 29, 2026 by the ATDb Editorial Team

Bio

Curt Larson is Chief Innovation Officer at Equativ (formed by the Sharethrough–Equativ merger). He was Chief Product Officer at Sharethrough, where he built its publisher and buyer platforms and pioneered OpenRTB for native.

Previous Roles

Chief Product Officer

Sharethrough (prior)

Expertise
Ad Fraud PreventionInvalid Traffic (IVT) DetectionBrand SafetyGo-to-Market SecurityProgrammatic AdvertisingProduct StrategyBot DetectionDigital Advertising Verification
Speaking Topics
Ad Fraud PreventionInvalid Traffic DetectionGo-to-Market SecurityBrand Safety in Programmatic Advertising
Connections