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Curt Larson

Operator

Curt Larson is Chief Innovation Officer at Equativ (formed by the Sharethrough–Equativ merger). He was Chief Product Officer at Sharethrough, where he built its publisher and buyer platforms and pioneered OpenRTB for native.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Chief Innovation Officer
Company
Equativ
Connections
1
Years in industry
15 years

Career

  • Chief Product Officer

    Sharethrough · prior

Expertise & education

Expertise

Ad Fraud PreventionInvalid Traffic (IVT) DetectionBrand SafetyGo-to-Market SecurityProgrammatic AdvertisingProduct StrategyBot DetectionDigital Advertising Verification

Speaking topics

Ad Fraud PreventionInvalid Traffic DetectionGo-to-Market SecurityBrand Safety in Programmatic Advertising
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