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Bronco - Made for the Moment - 30s

TD Bank - Alicia's Story - 30s

Joshua Kissi X Lincoln - 2m32s

NPB - Buffalo Ribs - 30s

Known - ADT - 12s

R1 - Phare - 2m

The Swedish Prescription - 1m46s

How to tell if your CDP is really real-time

Every vendor says they do real-time updates; here's a real-world method to distinguish between platforms. The post How to tell if your CDP is really real-time appeared first on MarTech.

How to architect AI agents in your martech stack

AI agents introduce probabilistic decision-making into deterministic stacks. Define intent, enforce guardrails and architect agents that scale. The post How to architect AI agents in your martech stack appeared first on MarTech.

What gets B2B brands cited in genAI answers

A study of 1,000+ prompts across four AI engines reveals what drives B2B brand visibility in generative AI answers — and where common GEO advice falls short. The post What gets B2B brands cited in genAI answers appeared first on MarTech.

Mobile marketing with RCS: What you need to know

RCS is a game changer for mobile marketing. Updated with news that Apple and Google are testing cross-platform RCS encryption. The post Mobile marketing with RCS: What you need to know appeared first on MarTech.

AI is moving faster than customer trust

Marketers are racing ahead with AI, but unless brands close the trust gap, customers may never fully embrace AI-powered engagement. The post AI is moving faster than customer trust appeared first on MarTech.

Google’s Asset Guidance & Ad Scheduling Updates, Microsoft Negatives – PPC Pulse via @sejournal, @brookeosmundson

This week's PPC Pulse recaps Google’s evolving Search asset guidance, revised budget pacing behavior, and Microsoft’s rollout of self-serve negative lists for PMax. The post Google’s Asset Guidance & Ad Scheduling Updates, Microsoft Negatives – PPC Pulse appeared first on Search Engine Journal.

Assembly names global head of AI and data strategy

The network has also made two key appointments for its Europe region.

Dentsu Creative bolsters creative team

The six appointments were made across its London and Manchester offices.

Cancer Research UK reviewing creative, media and digital accounts

Review potentially affects EssenceMediacom's 23-year-old relationship with brand.

Foot Locker picks 72andSunny Amsterdam as EMEA creative agency

Appointment follows a competitive review.

Neverland promotes Laura Kinzett to CSO

Appointment replaces Lola Neves.

Proud Robinson & Partners launches experiential arm Renaissance

Lucy Boyd, managing partner at Proud Robinson & Partners, will lead the new department.

Bridging the measurement gap in brand experience

Long gone are the days when brand experiences were one-off tactical moments in which success was measured by attendee numbers.

Ogury rend le ciblage par personas activable en TV connectée

Ogury annonce le lancement international de sa solution publicitaire basée sur le ciblage par personas en TV connectée (CTV). Les annonceurs peuvent désormais toucher et engager les mêmes personas de manière cohérente sur plusieurs écrans, dans le cadre de stratégies [...] The post Ogury rend le ciblage par personas activable en TV connectée appeared first on ExchangeWire.com.

The Stack: Digital Rules Tighten

This week saw mounting regulatory pressure across streaming and social media, while advertising and retail delivered record-breaking performances. In today’s MadTech Daily, we cover WPP unveiling a £500m cost-cutting plan in an AI-led overhaul, ByteDance being valued at $550bn in [...] The post The Stack: Digital Rules Tighten appeared first on ExchangeWire.com.

Shinka Strengthens Industry Positioning by Joining the World Out of Home Organisation as a New Member

Shinka has officially signed up to become a member of the World Out of Home Organisation (WOO), the leading global association for the out-of-home (OOH) advertising industry. This membership marks a significant milestone in Shinka’s continued commitment to innovation, collaboration, [...] The post Shinka Strengthens Industry Positioning by Joining the World Out of Home Organisation as a New Member appeared first on ExchangeWire.com.

Mortar AI & DAIVID Partner to Integrate Creative Effectiveness into MMM

Mortar AI, the marketing intelligence platform for modern marketers, has partnered with creative data provider DAIVID to integrate creative effectiveness into its Marketing Mix Model (MMM), unifying all key campaign metrics within a single platform. Creative quality is consistently proven to [...] The post Mortar AI & DAIVID Partner to Integrate Creative Effectiveness into MMM appeared first on ExchangeWire.com.