News

Matt Weston Outpaces Teammates as Britain’s Most-Read-About 2026 Winter Olympian

Winter Olympics double-gold medalist Matt Weston has won significantly more readership attention than his fellow Team GB athletes, according to Taboola. Data from Taboola Newsroom, which captures readership behaviour from across the platform’s national publisher network, shows that articles about Weston [...] The post Matt Weston Outpaces Teammates as Britain’s Most-Read-About 2026 Winter Olympian appeared first on ExchangeWire.com.

Ad Age crossword puzzle—AI and emerging technology

AI’s integration in advertising is rewriting the rules on authorship, innovation and scale.

Creator rate quiz—what to charge for brand deals

Use this quiz to assess usage rights, exclusivity and performance so you can price your brand deals with confidence and negotiate higher creator fees.

Media buying trends—where brands plan to spend more in the second quarter of 2026

Tech continues to shape media buying trends for the second quarter of 2026.

AI ad of the week: Deel’s dreamscape spot features lifelike AI-generated actors

The ad follows up a partly AI-generated spot that Deel made last year.

Creator negotiation worksheet and pricing chart—determine leverage points for better terms and rates

Get a step-by-step worksheet and pricing chart to turn your Creator Rate Quiz score into a negotiation plan and set fair rates.

Agency Brief—StrawberryFrog names new CEO as Scott Goodson steps back

This week, Agency Brief has the exclusive on StrawberryFrog’s CEO move and a look at Mekanism’s colonoscopy campaign.

What are media rebates—and why agency transparency is back in the hot seat

On Ad Age Insider, learn about media rebates and principal buying with context from WPP’s recent legal case. Ewan Larkin outlines transparency risks, incentives and what questions marketers should ask.

Rubbermaid - Witness Protection Program - 30s

Max Greenfield tidies up in campaign for Rubbermaid’s EasyStore bins

The famously fastidious actor fronts online spots celebrating the oddly satisfying art of organized living.

Ads of the Week: 8 Campaigns That Caught Our Eye, From American Eagle to Dove

American Eagle, Liquid Death, Spotify, Dove, and others were behind this week's most notable ads.

Saucony’s 4-Minute Ad Celebrates the Community in Solo Running

The campaign pushes for emotion over performance.

The Data Doppelgänger problem by AtData

AI agents, shared signals and fragmented identities are distorting marketing intelligence. Most brands do not know who is really acting. The post The Data Doppelgänger problem appeared first on MarTech.

WPP is betting its future on getting paid for outcomes

At the presentation for its new strategy, WPP made the most explicitly public cases that the future of agency compensation look less like a staffing invoice and more like a performance contract.

Future of Marketing Briefing: The case for and against an agency subscription remuneration model

The real problem subscriptions solve isn’t pricing its cost absorption. As AI moves from pilot to scale, agencies are racking up real expenses.

The case for and against publisher content marketplaces

The debate isn’t whether publishers want marketplaces. It’s whether the economics support them.

Footwear brands navigate uncertainty after latest tariffs flip-flop

Some 99% of footwear sold in the U.S. today is imported, according to the Footwear Distributors and Retailers of America.

Why Edward Jones’ agentic AI trial comes with limits

Edward Jones tests agentic AI to drive marketing productivity, taking a measured approach as it stops short of full automation.

Hitting Pause On FAST; Hate Ads? Why Not Turn Your TV Into A Botnet

Pump The Brakes Can FAST be too fast? As in, there’s been a FAST revolution, but can it last? That’s the question posed in a report by Puck. FAST channels have immense appeal. Not only are they free for viewers, but they have huge libraries for everything from “Judge Judy” and “Westworld” to “Portlandia” and […] The post Hitting Pause On FAST; Hate Ads? Why Not Turn Your TV Into A Botnet appeared first on AdExchanger.

Comic: CAPI-baras

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: CAPI-baras appeared first on AdExchanger.

Horizon Media’s David Campanelli Shares His Strategy For Breaking Down Media Silos

Who says TV is the only media channel that could benefit from converged buying? The post Horizon Media’s David Campanelli Shares His Strategy For Breaking Down Media Silos appeared first on AdExchanger.

PubMatic Is All In On Agentic AI

PubMatic says its company – and the ad industry – are at an inflection point. And the SSP is betting its future on agentic AI. PubMatic reported $80 million in revenue during its Q4 2025 earnings call Thursday, which was down 6% year over year. It also reported $282.9 million for the full year of […] The post PubMatic Is All In On Agentic AI appeared first on AdExchanger.

Joost de Valk Exits Federated WordPress Repository Project via @sejournal, @martinibuster

Lack of support for an independent WordPress plugin and theme repository leads Joost de Valk to step away. The post Joost de Valk Exits Federated WordPress Repository Project appeared first on Search Engine Journal.

Google Explains Why Its Crawler Ignores Your Resource Hints via @sejournal, @MattGSouthern

Google's Gary Illyes clarifies why resource hints do not influence Googlebot's crawling behavior, and notes that HTML validity is not a ranking factor. The post Google Explains Why Its Crawler Ignores Your Resource Hints appeared first on Search Engine Journal.