News
21,114 articles covering the AdTech ecosystem
How Doritos gets global, year-round scale with Formula 1 partnership
Kyle Gore, vice president of global marketing for Doritos, compares the brand's efforts to what's required for the Super Bowl — but on a much larger scale.
Chipotle drives rewards program with ‘PGA Tour 2K25’ integration
The partnership is part of a larger golf strategy by the brand, which became an official sponsor of PGA Tour through a multiyear deal announced in January.
5 Ways To Make Your Marketing Channels Work Together via @sejournal, @brookeosmundson
Turn disconnected marketing channels into a coordinated growth strategy with practical advice on attribution, AI, and measurement. The post 5 Ways To Make Your Marketing Channels Work Together appeared first on Search Engine Journal.
IMG hires Jackie Stevenson as chief client and operations officer
She joins from M&C Saatchi Group
Spire Healthcare appoints UK media agency
Brand is predicted to spend $11m (£8.2m) on media in 2026, according to COMvergence.
BBC Studios launches new premium advertising architecture
New network spans five verticals and gives advertisers access to audience segments across YouTube, TikTok, and other digital platforms.
MediaSense names Sam Tomlinson as chief executive
Jamie Posnanski has departed the role.
Finding my way in the big, wide, post-agency freelance world
Freelancing for three years has helped me start to work miles outside my comfort zone – and it's liberating.
Which brand celebrated Taylor Swift and Travis Kelce’s wedding ‘All Too Well’?
Local and national brands, along with New York stadiums, spun the singer’s wedding into marketing moments.
Virgin Atlantic appoints Sophie Woodford as VP of brand and marketing
Remit of the role includes overseeing end-to-end marketing delivery, including customer growth and performance.
Holland & Barrett tackles summer fatigue with wellness pub
The activation will be open on 9 and 10 July.
ASA bans M&M’s and Morley’s Chicken ads for breaking LHF rules
Ads by KFC, Uber Eats, Domino’s and Papa Johns were not banned by the watchdog.
World Cup ads review: Nike, Adidas, Palace, BBC, Paddy Power and Uber Eats
The Campaign Podcast reviews six World Cup ads with adland's creatives.
Dentsu Creative hires Kyle Harman-Turner as UK CCO
Harman-Turner will report to Jessica Tamsedge, chief executive of Dentsu Creative UK and Ireland.
'One of the biggest shake-ups in UK TV': the potential impact of Sky-ITV
One media buyer said “the truth will take months, if not years, to become really apparent”.
European media giants launch sovereign advertising marketplace
New marketplace gives advertisers the ability to activate campaigns across multiple formats and countries through a single access point.
LiveRamp to spotlight trust in Netflix CTV campaign ahead of Publicis purchase
The campaign comes in response to the increasing innovation of AI, but may serve a dual purpose amid fears surrounding the platform’s ability to remain neutral following Publicis’ acquisition.
Uncommon Creative Studio hires Will John as ECD
John joins from Saatchi & Saatchi.
Price of England’s World Cup quarter-final ads revealed
The last England World Cup match on ITV drew an audience of more than 13 million people.
Ace of Hearts takes equity in Formation Games
The agency won a pitch process.
How inclusive marketing won hands-down at Cannes
Unpicking Creative Equals' research on Cannes Lions winners.
No sweat: How Unilever kept its brands fresh on consumers’ minds during World Cup
With 35 brands and 120 markets, the CPG conglomerate is taking advantage of the global stage.
Consideration is Now the Hardest Metric to Shift: New On Device Benchmark Data Reveals
New benchmark analysis from On Device reveals media channels are playing increasingly distinct roles across the marketing funnel, with consideration now emerging as the most difficult metric to influence. Analysing 650 passively measured brand lift studies using real-world exposure data [...] The post Consideration is Now the Hardest Metric to Shift: New On Device Benchmark Data Reveals appeared first on ExchangeWire.com.
Adelaide Introduces the AU Ecosystem for Creative Partners
Adelaide has introduced the AU Ecosystem for Creative Partners (AECP), a new way for advertisers to connect creative quality insights directly to media decisions. Launching with Adverteyes (formerly Realeyes), CreativeX, DAIVID, Ipsos, Neurons, Sundogs, and System1, AECP gives advertisers access to [...] The post Adelaide Introduces the AU Ecosystem for Creative Partners appeared first on ExchangeWire.com.