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17,267 articles covering the AdTech ecosystem
Fort Worth Web Design Company Crestroc Marketing Announces Commitment to Supporting Small Businesses Across DFW
DFW-based agency aims to help businesses improve digital visibility through web design, transparent marketing strategies, and professional digital support. Crestroc Marketing, a Fort Worth – Dallas web design company serving businesses across DFW, has announced its commitment to helping small and mid-sized businesses strengthen their digital presence through professional website development, SEO strategy, educational workshops, […]
Brick Marketing to Present AI Search (SEO) Mastermind Sessions at SMX Advanced Boston
Brick Marketing presents AI Search (SEO) insights at SMX® Advanced Boston, helping brands drive B2B pipeline and strengthen content marketing results. Brick Marketing, a Boston digital marketing agency trusted for over 20 years, announced that it will be leading two expert-level Mastermind Session roundtables at the upcoming SMX® Advanced Conference in Boston. The event is widely […]
“The Biggest Psychology Experiment Ever Conducted by Humans” – How Big Tech Got Us Addicted to Social Media
In a landmark ruling in March, a California jury held Meta and Google liable for intentionally building addictive social media services, finding that the design of Instagram and YouTube caused harm to the plaintiff's mental health. The case was brought by a 20-year-old woman over her childhood addiction to social media, and is seen as Read More
Digest: ChatGPT Ads Expand to New Markets Including UK; Meta Sues Ofcom Over Safety Act Fines; Apple Pays $250m Over Siri AI Claims
In today’s Digest, we cover OpenAI expanding ChatGPT ads globally as The Trade Desk’s CSO joins the company, Meta taking Ofcom to court over online safety penalties, and Apple agreeing to a USD$250m payout over Siri AI misrepresentation. The post Digest: ChatGPT Ads Expand to New Markets Including UK; Meta Sues Ofcom Over Safety Act Fines; Apple Pays $250m Over Siri AI Claims appeared first on ExchangeWire.com.
Penske Media Illuminates Dark Traffic To Find New Revenue
Publishers are losing search traffic as consumers flock to generative AI answer engines. The trend is forcing pubs to get the most out of the traffic that still comes to their sites. But publishers are also losing visibility into the traffic they still have as users take measures to protect themselves from being tracked online. […] The post Penske Media Illuminates Dark Traffic To Find New Revenue appeared first on AdExchanger.
Is Agentic Commerce An Oasis Or Mirage?
This week, I’m ruminating on the word mirage. It is a useful term for the ongoing debate over if and when agentic shopping – as in, people assigning agents the latitude and payment info to make purchases on their behalf – will actually happen. Unlike “illusion,” say, or a term like “potential” or “promise,” the […] The post Is Agentic Commerce An Oasis Or Mirage? appeared first on AdExchanger.
Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough?
Dentsu just retained Heineken's global business, and apparently the new CEO was involved. Should he take the heat for losing Microsoft? Most say no.
Inside Expedia’s year-long partnership with mega creator IShowSpeed
Expedia partnered with mega creator IShowSpeed on a record-setting livestream and year-long campaign to target Gen Z audiences.
The case for and against agentic media buying
Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help – or hinder – accountability.
‘Google doesn’t care that it’s terrible’: Brand, agency execs air frustrations with The Trade Desk, Google’s Performance Max, Meta’s Advantage+
Think transparency is hard to come by in programmatic advertising? Well, get a bunch of brand and agency executives in a room, and they’ll get super transparent about how opaque the digital ad market has become.
Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search
While AI-generated search results are still relatively new compared to traditional search results, marketers are deeply feeling the effects.
The Memeification Of Marketing; Yahoo’s $1.6 Billion Cash Infusion
Marketers must become memelords now; Yahoo has incurred the wrath of Apollo; and AppLovin is going hybrid. The post The Memeification Of Marketing; Yahoo’s $1.6 Billion Cash Infusion appeared first on AdExchanger.
Why Time Is the Most Democratic Asset – and Brands Should Treat It That Way
MIAMI — The digital economy has spent two decades pulling consumer attention away from the physical world. Should brands with brick-and-mortar presence refocus on the time people actually spend inside their stores? “If you think even your own experience, you visit a new place, whether is a restaurant or a store, when you have a [...]
Your TV Ads Start on the Home Screen, Whether You Like It or Not: Teads CEO David Kostman
MIAMI — At the Possible conference, where every conversation eventually becomes about “attention” and someone is definitely trying to reinvent television before lunch, David Kostman, CEO of Teads, offered a simple reminder: your ad campaign now begins before anyone presses play. Kostman pointed to the growing importance of connected TV home screens, those few indecisive [...]
Smartly’s Laura Desmond: Marketers Need ‘New Creative System’ for AI’s Volume Explosion
MIAMI — Artificial intelligence’s tsunami of creative production is expected to dwarf the internet’s already overwhelming content saturation. That’s going to force marketers to build entirely new management systems for thousand-fold increases in versioning and variation. “TikTok ushered in a big change to creative volume and velocity, where many of our marketers were saying, ‘I [...]
Brands Should Stop Chasing Clicks, Start Booking Memories: United’s Mary Rachelle Stumpf
As Cannes Lions approaches, where every brand suddenly discovers it has a “bold new storytelling vision,” Mary Rachelle Stumpf, director of sales at Kinective Media by United Airlines, is offering a slightly inconvenient truth for the industry. The scroll is overrated, and your banner ad isn’t making memories. “What excites me most about ‘traveler media’ [...]
Google’s UCP Update: Carts, Catalogs, And Loyalty In AI Shopping via @sejournal, @slobodanmanic
The latest UCP updates signal a shift from experimentation to readiness as AI-driven commerce infrastructure becomes embedded in existing retail systems. The post Google’s UCP Update: Carts, Catalogs, And Loyalty In AI Shopping appeared first on Search Engine Journal.
Google Drops FAQ Rich Results From Search via @sejournal, @MattGSouthern
Google deprecated FAQ rich results, completing a removal that started years ago. FAQ rich results were already restricted for most sites. The post Google Drops FAQ Rich Results From Search appeared first on Search Engine Journal.
Inside the Unprecedented Growth of Hasbro’s Magic: The Gathering and Trading Card Game’s High-Stakes Pro Competition
For this week’s episode of “Strictly Business,” Variety was on the ground at MagicCon 2026 in Las Vegas, a convention centered not around slight of hand tricks, but Hasbro’s hit trading card game Magic: The Gathering. The three-day event featured 25,000 attendees engaging in multiple activities, everything from a headliner panel featuring the MCU’s Paul […]
Google Expands AI Search Links Without New Click Data via @sejournal, @MattGSouthern
Google added more link surfaces to AI Search, but not new reporting for publishers. Studies continue to show lower clicks when AI responses appear. The post Google Expands AI Search Links Without New Click Data appeared first on Search Engine Journal.
Creators 4 Mental Health taps Doctor Mike, Vivian Tu, and more to record positive messages for NYC commuters
New York City’s subway stations and trains are plastered with ads for things like cheap moving services, job placement agencies, and elder care apps. But thanks to Creators 4 Mental Health, millions of bustling daily commuters are about to get a dose of positivity as they pass through. Content creators Doctor Mike, Vivian Tu (aka […] Visit Tubefilter for more great stories.
OnlyFans rolls out category-specific hubs to helps its users discover new accounts to follow
A trio of new hubs will reveal the breadth of content offerings that can be found on OnlyFans. The platform best known for its explicit content has revealed verticals based around specific genres. To start, OnlyFans will highlight uploads that fall into the categories of sports, comedy, and podcasts. OnlyFans CEO Keily Blair announced the new verticals during an address at the Online Marketing Rockstars Festival in Hamburg, Germany. "OnlyFans has always celebrated creators from every genre, who want to connect with a global audience of fans in a space designed for adults," Blair said. "These new dedicated community pages are designed to celebrate the incredible range of talent on our platform, while helping creators grow their followings and unlock new revenue opportunities." Visit Tubefilter for more great stories.
The ACLU is using a YouTube Kids series to teach children about their inalienable rights
The American Civil Liberties Union (ACLU) is expanding its YouTube presence with a web series that reinforces Americans' constitutional protections. Everyone deserves to know their rights, including the youngest citizens in the U.S. -- so to meet those children where they spend their time, the ACLU has taken up residence on YouTube Kids. The ACLU's contribution to the YouTube Kids library is an animated series titled Know Your Rights University. By combining the colorful look of shows like CoComelon with the expertise of its staffers, the ACLU is hoping to educate kids about the protections they enjoy while they attend school. Visit Tubefilter for more great stories.
YouTube and Netflix are on track to land multi-game packages for the 2026 NFL season
Last year, for the first time, YouTube served as the exclusive broadcaster for a regular-season NFL game. In 2026, the platform's football slate is set to expand, and Netflix is in line for a touchdown of its own. Those two streamers are likely to split a set of Monday night matchups that previously belonged to ESPN. According to a report from CNBC, both YouTube and Netflix will claim some of those broadcasts as part of multi-game deals that will cover the 2026 NFL season. Visit Tubefilter for more great stories.