News
17,267 articles covering the AdTech ecosystem
Snapchat studies Chat ads as culture moves “from public feeds into personal conversations”
Are we witnessing a paradigm shift in the world of social media advertising? Snapchat is arguing that chat windows will become increasingly important screens in the future, and the messaging app has the necessary data to back up that assertion. In India, Snapchat and Kantar teamed up to measure the impact of Sponsored Snaps. That's the name Snap gives to spots that show in the Chat feed next to Snaps from friends and other acquaintances. Visit Tubefilter for more great stories.
Twitch is punishing streamers who use viewbots by capping their concurrent viewership
Twitch has a new solution for the pervasive presence of viewbots on its platform. CEO Dan Clancy revealed that streamers who are charged with artificially inflating their view counts will be punished by having a cap placed on their concurrent viewership. Clancy discussed the policy update in a post on X. He wrote that "viewbotting is bad for our business" while also admitting that "effectively combatting viewbotting is challenging." Viewbotting companies can quickly respond to enforcement attempts by updating their own tactics, and Twitch doesn't want its countermeasures to be so overzealous that they impact legitimate viewership. Visit Tubefilter for more great stories.
Trump Media, Parent of Truth Social, Reports Q1 Sales of $871,000 and $405.9 Million Net Loss
Trump Media and Technology Group, operator of social-media platform Truth Social, reported a massive net loss for the first three months of 2026 and less than $1 million in total sales. For the first quarter, TMTG generated net sales of $871,200, up 6% year over year. The company reported a $405.9 million net loss and […]
How Keisha Taylor Starr Turned ION Into a Women’s Sports Powerhouse in 24 Months
The Scripps Networks leader on balancing creative ambition with financial rigor as a CMO.
Ticker: Fox News Debuts New Promo Campaign Celebrating America’s 250th Birthday
Fox Business Network is also celebrating the milestone.
Week of April 27 Morning News Ratings: Numbers Tighten Between Today and GMA
All three networks grew in total viewers.
Week of April 27 Evening News Ratings: Nightly News and CBS Evening News Grow
Nightly News narrowed the gap with ABC World News Tonight in the Adults 25-54 demo.
From Reddit to Revenue: Building Real Community That Drives Sales and AI Visibility via @sejournal, @hethr_campbell
Elevate your brand's multi-channel AI visibility using Reddit. Discover strategies that drive trust and revenue for your business. The post From Reddit to Revenue: Building Real Community That Drives Sales and AI Visibility appeared first on Search Engine Journal.
The Weekly Closeout: ThredUp’s revenue jump and the interview that shook retail
The resale platform also saw active buyers grow, while the only thing more surprising than GameStop’s bid on eBay may have been the events that followed.
Mattel shareholder pushes company to explore sale
The investment management firm laid out scenerios where the toy company could be acquired by private equity, Hasbro or a media business.
OnlyFans Valued at $3.15 Billion in Deal to Sell Minority Stake to Architect Capital
The parent company of OnlyFans, the porn-friendly creator site that rakes in billions of dollars in annual revenue, has sold a 16% stake to Architect Capital for $535 million. The deal announced by U.K.-based Fenix International Ltd., owner and operator of OnlyFans, gives the company a $3.15 billion valuation. The sale of the minority stake […]
MLB Players, OneTeam, Acky Bright and Viz Media Launch Manga Sci-Fi Series ‘GalaXic Baseball League’ (EXCLUSIVE)
MLB Players, Inc., OneTeam Partners, manga artist Acky Bright and Viz Media are launching “GalaXic Baseball League,” a science-fiction manga series built around real, active Major League Baseball players. Digital chapters will debut July 2 on the Viz Manga app in the U.S. and Canada, followed by a print volume in October. Billed by the […]
Watch the newest commercials from Old Navy, Energizer, Jameson and more
Paris Hilton stars in the latest from Old Navy.
Amazon Data Will Be Available on Netflix Inventory in the UK May 18
The integration, in tandem with a LinkedIn tie-up unveiled this week, further underscores Amazon's ambition to dominate CTV ad buying.
The Friday Checkout: Another top grocer taps an outsider as CEO
Like Kroger, Ahold Delhaize tends to promote from within but chose to break with the practice in naming its new chief executive.
USDA finalizes stricter SNAP inventory rule
Come this fall, retailers who want to accept SNAP benefits will need to meet a new standard that requires more varieties of nutritious foods.
Lee jeans up for sale in surprise Kontoor move
The company also owns Wrangler, which it says will be a $5 billion brand, and last year bought Norwegian outdoor apparel maker Helly Hansen.
Bob’s Q1 growth defies wider sector trends
New store openings, strong comps and an expanding foothold with higher-income households helped the retailer navigate industrywide storms.
CMOLDS Recognized Among Emerging Mobile App Development Companies Amid Rising Demand
CMOLDS gains recognition for its growing presence in mobile app and game development amid increasing demand for scalable digital solutions. As businesses across industries continue accelerating their digital transformation efforts, mobile applications have become central to customer engagement, operational efficiency, and long-term growth strategies. Against this backdrop, CMOLDS has emerged as one of the growing […]
SpeedyIndex Emerges as a Disruptive Semrush Alternative, Launching Live JS-Rendered Backlink Audits Within Its Unified SEO Ecosystem
With the launch of its Live JS-Rendered Bulk Backlink Checker, SpeedyIndex expands its unified SEO ecosystem. By replacing outdated cached databases with 100% real-time DOM scanning, the platform provides an accurate, pay-as-you-go Ahrefs alternative. Digital marketers can now verify large link profiles efficiently, paying only for the data they actually need without the pressure of […]
From Ad Exposure to In-Store Sales
As multi-location brands demand clearer proof that digital media drives real-world business outcomes, attribution is moving beyond clicks and impressions toward store visits and sales impact. A new partnership between PadSquad and Cuebiq aims to give marketers a more granular, real-time view of how campaigns influence consumer behavior at the local level. For years, location-based […] From Ad Exposure to In-Store Sales first appeared on Street Fight.
Where Trade Desk sees advertising opportunity following bruising Q1
The ad-tech firm pointed to the budding market for ads in AI chatbots and with CMOs it believes will start to treat walled gardens as “leftovers.”
Heineken concludes global media, creative and production review
Review is part of Heineken’s ambition to create a “more streamlined, effective and future-fit agency model”.
Cathay Pacific creates OOH campaign using ethical AI platform Artfair by Bria
Publicis London created the campaign, partnering with Artfair by Bria, which is designed to credit and reward artists.