News

Idaho Potato Commission - Haute Potato Collection - 2m29s

Samuel L. Jackson checks into the Hotel Superstar for Adidas Originals

Directed by Thibaut Grevet, a new cinematic spot gathers Jennie, Kendall Jenner, James Harden and more under one roof.

Adidas Originals - Hotel Superstar - 1m33s

Coach - Explore Your Story - 1m21s

Coach embraces Gen Z’s love of reading with bag charms for bookworms

The Spring 2026 campaign includes fully readable mini-books and a film with Elle Fanning, Storm Reid and Paige Bueckers.

Home Depot - Dream Builders - 30s

Brandtech Names Regional CEOs to Power AI Push In Key Markets

Former Huge global CEO Lisa DeBonis joins as UK managing director and CEO

WBD CEO Addresses ‘Highly Competitive’ Sales Process as Netflix Deal Comes Under Question

WBD continues to review a new proposal from Paramount, though Netflix's deal is recommended for now.

EXCLUSIVE: MS NOW Names Scott Foster White House Director

The network also announced that Ali Velshi has become its chief data reporter.

5 Key Takeaways From WPP’s Turnaround Plan

From WPP Creative to cuts, here's what CEO Cindy Rose told investors about her plan to revive the struggling holdco.

Showing up in the age of AI search

Struggling to track brand visibility in the age of AI? Join our MarTech session to learn practical strategies that bridge the gap between SEO and LLMs. The post Showing up in the age of AI search appeared first on MarTech.

How to create demand when buyers don’t see the problem

Traditional demand capture fails when no one is searching. Here’s a framework for educating the market, building authority and defining a new category. The post How to create demand when buyers don’t see the problem appeared first on MarTech.

How to turn everyday marketing campaigns into market research

Dashboards don’t fix flawed premises. Learn practical ways to validate buyer intent using forms, nurture sequences and post-webinar conversations. The post How to turn everyday marketing campaigns into market research appeared first on MarTech.

Rising demand for principal media buying underpins WPP’s turnaround plan

The agency giant is retooling its business to make better use of its collective tonnage in media, creative and tech.

WBD Improved Its Ad Business in 2025, But Still Has “A Ways To Go”

Last year was a massive success for Warner Bros. Discovery’s content – but maybe not so much for its financials. The post WBD Improved Its Ad Business in 2025, But Still Has “A Ways To Go” appeared first on AdExchanger.

Snap Inc. Launches New Performance Advertising Suite with AI Optimization

Snapchat parent company Snap has unveiled a new suite of AI-powered advertising tools designed to improve campaign performance and ROI for direct-response advertisers. The tools include automated creative optimization and predictive audience targeting.

UK Competition and Markets Authority Proposes New Rules for Digital Advertising

The UK's CMA has published proposed regulations targeting anti-competitive practices in digital advertising, specifically addressing concerns about self-preferencing by major platforms. The rules could require operational separation of advertising businesses from other services.

Forrester Research: Retail Media Networks to Capture 25% of Digital Ad Spend by 2026

New research from Forrester predicts retail media networks will account for one-quarter of all digital advertising spending by 2026, driven by first-party data advantages and commerce-driven attribution. The report identifies consolidation and standardization as key industry challenges.

Roku Announces Expansion of Shoppable TV Ads with New Commerce Partners

Roku is expanding its shoppable advertising capabilities through new partnerships with major e-commerce platforms, enabling direct purchase from streaming TV ads. The company is also launching performance-based pricing models for interactive ad formats.

Adobe Announces Acquisition of Marketing Attribution Platform Measured

Adobe has agreed to acquire marketing attribution company Measured for an undisclosed sum, integrating its incrementality measurement capabilities into Adobe Experience Cloud. The acquisition strengthens Adobe's position in cross-channel marketing measurement as third-party cookies phase out.

Google To Test Search Changes In EU After DMA Charges, Per Report via @sejournal, @MattGSouthern

Google is preparing to test search result changes in the EU that would show rival vertical search services alongside its own results The post Google To Test Search Changes In EU After DMA Charges, Per Report appeared first on Search Engine Journal.

IPA names DEI champions on iList 2026 shortlist

Judges to interview all contenders ahead of the IPA Talent & Diversity Conference in April.

Campaign Big Global Awards 2026: winners revealed

Entries and winners came from multiple continents, with VCCP and Serviceplan among the big winners.

Movers & Shakers: Publicis, Havas, BBH, Dentsu, Asda, AAR, We Are Social and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.