News
11,368 articles covering the AdTech ecosystem
London’s Prince Charles Cinema switches ad contract
Change follows a 2025 campaign to save the cinema's Leicester Square site.
Jonathan Allan to leave Channel 4 after 14 years
Interim chief executive departs ahead of new CEO Priya Dogra's arrival.
WPP Creative will 'not sunset' agency brands
Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands.
WPP Rejects HoldCo Label in New AI-Driven Strategy
Following a tumultous year and a change of leadership for WPP, the UK agency giant this morning unveiled its new strategy for the next three years, in efforts to simplify and integrate client proposition, restore growth, and drive long-term value for clients, talent and shareholders. The multi-year plan, named ‘Elevate28’, aims to transform WPP's structure Read More
Ogury amplía la publicidad basada en personas a la televisión conectada
Ogury ha anunciado hoy la disponibilidad de su solución de publicidad basada en personas en Televisión Conectada (CTV), lo que permite a los anunciantes activar las mismas personas de forma coherente en todas las pantallas como parte de una estrategia [...] The post Ogury amplía la publicidad basada en personas a la televisión conectada appeared first on ExchangeWire.com.
Digest: DoorDash to End Deliveroo Operations in Singapore; ITV Studios Launches Studio 55; Apple Rolls Out Global Age-Verification Tools
In today’s Digest we look at DoorDash ending Deliveroo operations in Singapore, ITV Studios launching Studio 55 and opening its content library, as well as Apple rolling out global age-verification tools. The post Digest: DoorDash to End Deliveroo Operations in Singapore; ITV Studios Launches Studio 55; Apple Rolls Out Global Age-Verification Tools appeared first on ExchangeWire.com.
AdPlayer.Pro Introduces New Results-Driven Features in its Ad-Enabled Video Player
AdPlayer.Pro, an international provider of digital video advertising technologies, has introduced new functional capabilities in its ad-enabled video player solution. According to the company’s official announcement, the released features primarily focus on expanding existing configuration options for the player performance cycle [...] The post AdPlayer.Pro Introduces New Results-Driven Features in its Ad-Enabled Video Player appeared first on ExchangeWire.com.
Emerging technology trends brands and agencies need to know about
GEO startup Profound’s $1 billion valuation (and how competitors reacted), Meta’s decision to decouple “metaverse” gaming from VR entirely, an ad fraud scheme that hinged on AI-generated websites and more.
How Meta’s Manus AI assistant is already reshaping ad buying
Manus, a new AI tool in Meta's ad platform, gives marketers a glimpse into a future where agents orchestrate media plans, bringing automation to creative and reporting in digital advertising.
What independent agencies should do to attract private equity investment in 2026
Experts share advice for agencies considering a PE deal.
Gen Z marketing glossary—key words and terms brands need to know in 2026
We've rounded up the latest additions to Gen Z's vocabulary, from "chopped" to "unc."
Inside private equity’s new playbook for ad agency deals
This guide includes insights on where PE money is flowing, as well as advice for agencies on what to look for in a deal and how to attract these dollars.
Fortune 500 CMOs Turn to Freelancers in Major Talent Shift
New Assemble data finds freelancers and contractors make up 30% to 70% of many marketing organizations.
EXCLUSIVE: Higgsfield Wants AI to Direct Your Next Video With Its Latest Tool
The startup released Cinema Studio 2.0, an update to its AI video platform, which allows the AI to suggest how a scene might progress, allowing creators to iterate on visuals and narrative at the same time.
WPP 2025 Revenue Drops 8.1% as It Reveals Turnaround Plan
CEO Cindy Rose unveiled a $675 million annual cost-cutting drive and launched WPP Creative.
Cindy Rose Says WPP ‘No Longer a Holdco’ as $676M Annual Savings Drive Begins
The CEO told journalists she's aware of 'transformation fatigue' as she unveiled her strategy reboot.
EXCLUSIVE: Google Pulls 115 Android Apps Tied to Ad Fraud Scheme Affecting 25M Devices
As AI makes ad fraud cheaper and faster to scale, the industry is bracing for what comes next
Uncommon hires Lola Neves as head of planning
She was previously Neverland's chief strategy officer.
Digital performance group Supergroup acquires digital media agency
Deal marks Supergroup's sixth M&A since its 2023 launch.
WPP launches new Elevate28 strategy with four core divisions and £500m savings
Agency group will lead with media in three-year plan after 5.4% revenue slump.
What the formation of WPP Creative means for its agencies, its clients and the industry
Ad Age spoke with VML and WPP Creative CEO Jon Cook about the new structure.
Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools
Here’s a rundown of lessons brands have shared about their AI implementations so far.
Reddit has carved out an upper funnel niche for brand advertisers
The platform's rapidly growing ads business has attracted brands like JC Penney hoping to reach its specialist communities with upper-funnel messaging.
Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them
Six months in, Google’s Preferred Sources promises loyalty-driven visibility, but leaves publishers guessing at the traffic impact.