News

Urban Outfitters shifts its influencer strategy from reach to participation

Me@UO is Urban Outfitters' new creator program leverage micro-creators with smaller, engaged communities that are passionate about the brand.

AI Feeds On YouTube Sponcon; MFA Comes To Podcasting

LLMs now rely on YouTube as a top source for citations – and that includes sponsored creator content. Plus: Generative AI makes it easy for made-for-advertising publishers to expand their playbook. The post AI Feeds On YouTube Sponcon; MFA Comes To Podcasting appeared first on AdExchanger.

Other Than Buying Warner Bros. Discovery, Paramount Skydance’s Priority Is Streaming Revenue Growth

Paramount Skydance reported 10% year-over-year revenue growth in the previous quarter coming from direct-to-consumer, which is marketingese for subscription revenue. Overall revenue grew 2% YoY in Q4 to $8.15 billion. The post Other Than Buying Warner Bros. Discovery, Paramount Skydance’s Priority Is Streaming Revenue Growth appeared first on AdExchanger.

CTV Fueled Magnite’s Q4 Growth As Display Falters

Display advertising is old and busted. Streaming CTV is the new hotness. Obviously, those aren’t the exact words Magnite CEO Michael Barrett used, but it’s pretty much what the numbers say. The post CTV Fueled Magnite’s Q4 Growth As Display Falters appeared first on AdExchanger.

Anthropic’s Claude Bots Make Robots.txt Decisions More Granular via @sejournal, @MattGSouthern

Anthropic updated its crawler documentation to list separate Claude bots for training, search indexing, and user requests, with visibility tradeoffs when blocked. The post Anthropic’s Claude Bots Make Robots.txt Decisions More Granular appeared first on Search Engine Journal.

Gen Z Preference For TikTok Over Google Drops 50%, Data Shows via @sejournal, @MattGSouthern

Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z's TikTok-over-Google preference is dropping. The post Gen Z Preference For TikTok Over Google Drops 50%, Data Shows appeared first on Search Engine Journal.

Doritos Telethon For Hawkins - 30s

Pillsbury - Dough Place Like Home - 23s

Deel - Payroll - 30s

Week of Feb. 9 Cable News Ratings: Total Viewers Grow

Fox News had its highest-rated week in total viewers and the demo since September 2025.

As Netflix Deal Hangs in Balance, Paramount CEO Confirms More Aggressive Bid for WBD

David Ellison made brief comments on the company's updated bid for Warner Bros. Discovery.

The Trade Desk’s Revenue Rose 14% in Q4, But Growth Is Slowing

CEO Jeff Green cited pullbacks from CPG and automotive brands—about 25% of its business—amid tariff and inflation pressures.

Live-Streamers Killed the Vertical-Video Star

The medium, both an oasis from AI and a font of raw content, has lately become an engine of virality.

Despite 2025 revenue beats, The Trade Desk’s stock price falls sharply after earnings update

Despite 2025 revenue nearing $3 billion, lower-than-expected Q1 guidance disappoints, as CEO Jeff Green pushes back against competitors and detractors.

Known - DSTA - 15s

Dr. Seuss’ new ‘travel agency’ treats the zany books as destinations

Known constructed a fake travel agency to celebrate Dr. Seuss’ birthday.

72andSunny - Venmo - 30s

72andSunny - Carmax - 30s

Indivior Returns to Havas With U.S. AOR Assignment

Pharma marketer unifies creative, media, and CX under the holdco

TV Viewership in January 2026: Media Breakdown

Disney had the largest share increase for the month, with YouTube remaining the leader.

Week of Feb. 9 Evening News Ratings: Nightly News Gets Olympic Boost

The Winter Olympics gave NBC Nightly News a win in the Adults 25-54 demo.

Week of Feb. 9 Morning News Ratings: Today Leads for 4 Weeks

Today was the only broadcast with week-to-week gains.

EXCLUSIVE: Out-of-Home Giant Outfront Will Invest Up to $20M in Media Marketplace AdQuick

The billboard owner is betting that AdQuick’s tech can modernize its sales machine, streamline buying, and help it keep pace with rivals in the AI era.

Philadelphia’s new brand platform positions cream cheese as kitchen staple

“Really Philly Good” introduces a new brand character, Phillyboy, and represents the Kraft Heinz spread’s largest marketing investment to date.