News

IHOP promotes pancakes with low-tech aesthetics, experiential play

In a tie-up with musician Mr. Fantasy, the chain is plastering high-traffic areas with old-school flyers reminiscent of the early internet aesthetic.

The New Off-Page SEO Playbook: Links, Mentions & AI Visibility via @sejournal, @lorenbaker

Explore off-page SEO strategies to boost your rankings and enhance brand visibility in AI-driven search results. The post The New Off-Page SEO Playbook: Links, Mentions & AI Visibility appeared first on Search Engine Journal.

New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting via @sejournal, @rio_seo

Social media’s next chapter moves beyond feeds and platforms toward decision-making moments powered by behavior, trust, and machine interpretation. The post New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting appeared first on Search Engine Journal.

The 10 Best PPC Ad Networks via @sejournal, @LisaRocksSEM

Where should you invest paid media dollars in 2026? Here's a data-driven look at reach, targeting depth, and automation across 10 major ad platforms. The post The 10 Best PPC Ad Networks appeared first on Search Engine Journal.

EE and Kevin Bacon part ways after 14 years

Radio and TV host Nick Grimshaw will take over as EE's voiceover.

Jameson celebrates St. Patrick’s Day with activations

It includes a multi-media partnership with the English Football League.

Brave Bison appoints Ed Knights as head of growth

He has worked at Born Social and M&C Saatchi Performance.

Kevel Launches Adobe Experience Platform Destination for Real-Time Retail Media Activation

Kevel, the API-first retail media technology company, today (25th February, 2026) announced the launch of its native Adobe Experience Platform (AEP) Destination, enabling retailers, marketplaces, and commerce media platforms to activate first-party audience data in real-time for retail media campaigns. The [...] The post Kevel Launches Adobe Experience Platform Destination for Real-Time Retail Media Activation appeared first on ExchangeWire.com.

Philadelphia Cream Cheese’s new mascot puts the cow in cowboy

Phillyboy rides into kitchens as the 150-year-old brand’s first U.S. mascot in its biggest marketing push yet.

Vienna Tourist Board - Vienna Bites - 3m05s

Vienna tourism ad imagines the city full of vampires on the prowl

Bianca Poletti’s stylized short for agency Seite Zwei connects the city’s culinary heritage with centuries-old vampire lore.

AI won’t fix measurement if the foundation is broken

Fixing measurement isn't about adding another layer of technology or creating another model—it’s about rebuilding the infrastructure.

Chicago Fire - Fire Up Your Lawn - 30s

Meta Agent - 15s

GA CORE Wierd ONLINE - 15s

11 creative campaigns to know about today

ESPN brings back the “Bracketbrain” campaign, and H&M launches a global series highlighting icons of particular cities.

American Eagle Goes Country With Bailey Zimmerman and Stagecoach Sponsorship

American Eagle is partnering with rising country music star Bailey Zimmerman and will serve as the exclusive apparel and denim sponsor of Stagecoach.

Why we’re measuring creative ROI too narrowly

Throughput metrics track efficiency but miss creative’s broader business impact. Measure creative’s revenue influence, brand equity and cost avoidance. The post Why we’re measuring creative ROI too narrowly appeared first on MarTech.

GPC compliance must be a legal priority for U.S. marketers

Marketing impact may be limited for now, but enforcement risk isn’t. See how to operationalize GPC and reduce exposure. The post GPC compliance must be a legal priority for U.S. marketers appeared first on MarTech.

Your technical debt is crushing your bottom line

Technical debt weighing on your marketing team? We’re breaking down how to move past outdated stacks to build something that scales. The post Your technical debt is crushing your bottom line appeared first on MarTech.

Marketing on Reddit: What you need to know

What you need to know about marketing on Reddit. Updated with details about the new AI-powered shopping features. The post Marketing on Reddit: What you need to know appeared first on MarTech.

How to keep your content fresh in the age of AI

AI made publishing easier, but differentiation is harder. See how clarity, intent alignment and small SEO changes drive real gains. The post How to keep your content fresh in the age of AI appeared first on MarTech.

TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences

Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard. The segments come from Nielsen’s consumer insights arm, Scarborough, which is a local analytics database that helps media sellers and buyers better compare local, national and streaming TV campaigns. The post TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences appeared first on AdExchanger.

Dentsu UK and Ireland taps Publicis for growth and marketing chief

Amy Robinson will take up the role on 2 March.