News
21,114 articles covering the AdTech ecosystem
Are grocers making smart investments in back-end AI?
Retailers should lean into tech partnerships to alleviate operational pain in the short term, but they should also lay the rails for agentic operations, experts said.
New Smarsh Research Finds Enterprises Are Deploying AI Faster Than They Can Govern It
55% of enterprises are deploying AI, but only 26% say governance is keeping pace, creating growing compliance, security, and operational risk Enterprises are embracing artificial intelligence at unprecedented speed, but most are not prepared to govern it, leaving organizations increasingly exposed to compliance, security, and operational risk, according to the 2026 Enterprise AI Trends Study […]
Byrna Technologies Selects Acceleration Partners to Expand Creator Network and Relaunch Affiliate Marketing Program
Byrna Technologies Inc., a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, announced that it has selected Acceleration Partners as its influencer and affiliate marketing agency to build a broader social creator program, relaunch Byrna’s affiliate marketing program and improve the Company’s ability to measure customer acquisition […]
xpln.ai Launches Ideal Attention Time, Giving Advertisers a New Way to Align Creative & Media Before a Campaign is Live
xpln.ai, the attention intelligence platform helping advertisers measure, understand, and optimize attention across media environments, today announced the launch of Ideal Attention Time (IAT), a new predictive metric that quantifies how much attention a creative needs to achieve its objective before media investment begins. The launch addresses a significant challenge in modern advertising. Analysis of […]
Gutenberg Expands Video Storytelling Capability with AI Motion Studio; Targets $38B Connected TV global market
Video production compressed from 6 weeks to 1; single narrative converted into 10+ platform-ready formats · New AI-powered video engine delivers enterprise-grade digital and CTV creatives at speed and scale, as a wave of CTV consolidation raises the stakes for content production Gutenberg, the world’s first global AI-powered marketing agency, today launched AI Motion Studio; […]
Jersey Mike’s IPO Highlights the Power of Disciplined MULO Growth
Jersey Mike’s decision to file for an initial public offering comes at a time when restaurant operators face a difficult operating environment marked by cautious consumers, higher labor costs, and slowing industry growth. Yet the sandwich chain has continued to expand its footprint while improving profitability, positioning itself as one of the restaurant industry’s strongest […] Jersey Mike’s IPO Highlights the Power of Disciplined MULO Growth first appeared on Street Fight.
Togethxr Launching ‘Everyone Watches Women’s Sports’ Weekly Podcast With iHeartMedia
Women’s sports have never been bigger. Now Togethxr, the sports media company co-founded by veteran exec Jessica Robertson alongside pro athletes Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird, is getting in the weekly podcast game. Togethxr and iHeartMedia announced the launch of “Everyone Watches Women’s Sports,” a weekly audio and video podcast debuting […]
Performance Marketing Meets AI: How To Build An Experimentation Framework That Scales
AI made experiments cheap to run but no easier to trust. A framework for fewer, sharper bets and the discipline to kill the losers fast. The post Performance Marketing Meets AI: How To Build An Experimentation Framework That Scales appeared first on Search Engine Journal.
Week in Charts: Sky and ITV to Take 44 Percent Market Share, FAST Viewing Varies Across Markets, and AI Use in Creative Measurement is Lagging
In this week's Week in Charts, Sky and ITV to take 44 percent market share, FAST viewing varies across markets, and AI use in creative measurement is lagging. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Read More
IAB Europe’s AdEx Report Finds Video Now Accounts for Half of All Display Investment in Europe
Total European digital ad spend grew by 10.5 percent in 2025 to reach €131.1 billion, according to IAB Europe's latest edition of its AdEx Benchmark Study, and as has consistently been the case in recent years, video is one of the primary drivers of growth. In fact, IAB Europe's latest data shows that video now Read More
Axeptio lance ses nouveaux tableaux de bord Analytics pour mesurer laperformance du consentement à l’international
Axeptio, expert de la gestion du consentement en ligne, annonce la refonte globale des outils statistiques disponibles depuis son back-office. Cette mise à jour majeure permet aux équipes marketing, acquisition et data de mesurer précisément l'impact de leur stratégie de [...] The post Axeptio lance ses nouveaux tableaux de bord Analytics pour mesurer laperformance du consentement à l’international appeared first on ExchangeWire.com.
Wingstop uses wing murals to celebrate the culture of Los Angeles
The chain partners with local artists in a campaign from agency First Rodeo.
Bright Side: The Supergoop! Playbook for Turning Sun Care Into a Cultural Movement
CMO Lauren Weinberg on how a tech-forward approach to marketing is driving the next era of skin health.
Twix Casts a Ventriloquist Dummy Double Act to Prove Two Is Better Than One
Directed by Dougal Wilson, Twix's ad channels Nelly and Kelly Rowland's 'Dilemma' into a full-blown musical number.
How AI discovery is changing everything marketers measure
AI-powered discovery is reducing the value of traffic-based metrics. Here’s what to measure instead to understand marketing performance. The post How AI discovery is changing everything marketers measure appeared first on MarTech.
3 AI agents to improve marketing workflows
Pilot AI agents with a shared source of truth, practical KPIs, and human oversight that keeps strategy and quality on track. The post 3 AI agents to improve marketing workflows appeared first on MarTech.
HubSpot’s May 2026 updates: Breeze gets serious, automation gets smarter, and your data gets cleaner
May's HubSpot updates focused on making AI an active participant in your work, not just a tool you prompt. The post HubSpot’s May 2026 updates: Breeze gets serious, automation gets smarter, and your data gets cleaner appeared first on MarTech.
This New Tool Is Built On Historical Data To Predict Marketers’ Future Performance
Hindsight is 20/20. But using hindsight to inform your future plans means better foresight, too. That’s the idea behind Blueprint, a campaign-planning tool built on over a decade of past campaign data. Strategus, the CTV-focused managed service provider, announced the launch of Blueprint on Tuesday. There are too many “disparate systems that sit alone” across […] The post This New Tool Is Built On Historical Data To Predict Marketers’ Future Performance appeared first on AdExchanger.
Flytxt Partners with Digicel Trinidad & Tobago to transform AI-Led Customer Engagement
Flytxt, an AI-powered Enterprise Marketplace Optimisation company, announced an engagement with Digicel Trinidad & Tobago (T&T), a key subsidiary of Digicel Group, the leading telecommunications and digital services provider serving millions of consumers across 25 markets in the Caribbean and Central America. The engagement expands Flytxt’s strategic relationship with Digicel Group, building on the successful […]
Infobip Research Reveals Businesses Scaling AI-Powered Defenses to Counter Surge in Automated Fraud
Fraudsters are leveraging AI to automate and personalize attacks, but enterprises are fighting back New research from global AI-first cloud communications platform Infobip reveals a growing surge in AI-powered fraud and enterprise defenses. Analyzing billions of interactions globally, Infobip’s 2026 Fraud & Security Report highlights a year of dramatic contrasts. There have been record volumes of […]
The Pollack Group Joins Forces with Brandi AI to Help Brands Strengthen Trust, Recognition and Visibility Across Generative AI Platforms
The new partnership expands the agency’s Generative Engine Optimization service that helps clients understand, measure and improve how they appear in AI-generated answers As generative AI reshapes how audiences discover brands, The Pollack Group (TPG), an independent creative, digital, marketing and public relations agency, has partnered with Brandi AI™, the industry’s most comprehensive, intelligence-driven platform for enterprise […]
Excellent Webworld Develops AI-Native Multi-Vendor Super App Driving Saudi Arabia’s Next Wave of Digital Commerce
Excellent Webworld partners with Shoppinggate to develop an AI-native multi-vendor super app designed to accelerate agentic commerce in Saudi Arabia. Excellent Webworld, a globally recognized AI-powered ecommerce app development company specializing in agentic commerce solutions, developed an AI-native multivendor marketplace and super app, allowing Saudi Arabian customers to shop, pay, and access daily essentials through a secure […]
SnapTik Announces Continued Commitment to Simple, Fast, and Convenient Video Downloads
SnapTik today announced its continued commitment to providing users with a simple and efficient solution for downloading short-form videos for offline access. As demand for flexible content consumption continues to grow, SnapTik remains focused on delivering a seamless experience that helps users save videos quickly and conveniently. With millions of people enjoying short-form video content every […]
State Farm enlists IShowSpeed to keep season five of gaming series fresh
Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with consumers.