News
11,368 articles covering the AdTech ecosystem
Omnicom and IPG jointly cut headcount by 8200 in 2025
Combined staff numbers fell 6.4% as Omnicom took over IPG.
Kantar Media rebrands as Fifty5Blue
Former WPP CEO Mark Read joined Kantar Media board last year.
The Estée Lauder Companies consolidates £500m media account
Cosmetics company previously worked with various media agencies.
Academy at 40: “Humans want to fucking see stuff, and we are going to be making it for them"
The London production company has produced a series of stellar work in its time, now it is looking to the future and the next generation of talent, which seems to thrive in its nurturing environment.
Foster's replaces name on cans with "d**khead" and "b*llend" in debut Publicis ads
Publicis London won the account last year.
The Trade Desk’s Ventura OS Makes an Ecosystem Pivot
In November 2024, demand-side platform The Trade Desk announced plans to launch its own CTV operating system (OS) called Ventura, confirming rumours which had begun spreading around the ad tech world during the summer. While a move into the CTV OS space looked at a glance like a significant step outside of The Trade Desk's Read More
Digest: UK VOD Services to Face New Ofcom Regulation; Canva Buys Animation and Marketing Startups; OOH Hit Record Revenue in 2025
In today’s Digest we cover video-on-demand services facing new Ofcom regulation in the UK, Canva buying animation and marketing startups, and OOH hitting record revenue in 2025. The post Digest: UK VOD Services to Face New Ofcom Regulation; Canva Buys Animation and Marketing Startups; OOH Hit Record Revenue in 2025 appeared first on ExchangeWire.com.
Limelight Inc.’s Case Study: Adaptive Rules Centre Delivers Near-3x Revenue Uplift & 10x Fill Rate Improvement for APAC Ad Exchange
Limelight Inc., a global programmatic white-label platform, shared a new case study showcasing results from a leading APAC ad exchange deploying their latest feature - Adaptive Rules Centre (ARC). ARC is a rule-based toolkit that lets partners automate performance optimisations [...] The post Limelight Inc.’s Case Study: Adaptive Rules Centre Delivers Near-3x Revenue Uplift & 10x Fill Rate Improvement for APAC Ad Exchange appeared first on ExchangeWire.com.
Adform Becomes First-Ever DSP to Join ISBA’s Partner Programme, Championing Digital Sovereignty for British Advertisers
Adform, the powerful and safe media buying platform built for game changers, announces a significant milestone as the first Demand Side Platform (DSP) to join ISBA’s Partner Programme, the representative body for British advertisers. This strategic partnership marks a major step forward [...] The post Adform Becomes First-Ever DSP to Join ISBA’s Partner Programme, Championing Digital Sovereignty for British Advertisers appeared first on ExchangeWire.com.
How Lowe’s is evolving its loyalty program to connect with Gen Alpha
Lowe's has created a kids club loyalty program in order to gain better data insights about customers.
How AI is reshaping TV advertising, with MNTN’s Mark Douglas
Mark Douglas, president and CEO of MNTN, joins the Marketer’s Brief podcast to talk about how AI is reshaping TV advertising.
What marketers need to know about Gen Z’s shift toward slowing down
Gen Z is disconnecting from digital life and embracing offline experiences
Fandom Over Funnels: Marian Lee of Netflix on Culture-Led Brand Growth
How to build a marketing strategy around culture, not campaigns.
The Unilever CEO Has a New Marketing Doctrine, and It Is Completely Wrong
Unilever is pivoting to a “social-first demand model,” arguing that an army of creators will replace the traditional advertising that had built its brands for half a century.
Publicis mandates four days per week in the office in UK
Agency group increases staff attendance requirement from three to four days.
Can agencies fix the AI disconnect between the C-suite and marketing teams? Boathouse is trying to
As marketing teams struggle with a lack of strategy and tools according to research, Boston-based Boathouse has hired someone to fill that gap.
The Rundown: Why YouTube has become key for brand GEO strategies
Brands hoping to improve their performance in zero-click search and LLM chatbot results are focusing on the video platform.
Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double spend
This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options has resulted in increased advertiser spending.
Brands celebrate tariff reprieve, but fresh uncertainty looms
After the Supreme Court struck down Trump’s tariffs, brands welcomed the relief but say ongoing trade uncertainty and unanswered questions about refunds are keeping business decisions on hold.
In Graphic Detail: Publishers chase video podcast growth, but audio still leads
Podcasting may be racing into video, but more listeners still prefer audio — leaving publishers caught between hype and habit.
Warming Up To Netflix Ads; OpenTable Is OpenTo Ads
Netflix Flexes Its Ad Muscles Advertisers who were once lukewarm on Netflix’s ad offering are giving it another look. When Netflix first launched an ad-supported tier in late 2022, buyers were concerned about the limited scale and targeting options – you know, the stuff that makes streaming worth the premium CPMs. Then Amazon showed up with […] The post Warming Up To Netflix Ads; OpenTable Is OpenTo Ads appeared first on AdExchanger.
No Traffic, No Moat: How AI Breaks The Economics Of Destination Publishing
For as long as most of us in digital media can remember, professional publishing has relied on a fragile assumption: If you build a destination – a site, an app, a channel – audiences will come. And if you have an audience, you can make content publishing economics work through advertising, subscriptions or some mix […] The post No Traffic, No Moat: How AI Breaks The Economics Of Destination Publishing appeared first on AdExchanger.
From Avoiding Bad Ads To Demanding ROI
Verification is moving beyond its traditional role as a protective shield. In today’s digital ad market, advertisers need to do more than avoid bad placements. They want clear evidence that verification drives performance – which, increasingly, means demonstrating that premium placements move the needle, says Lisa Utzschneider, CEO of verification provider Integral Ad Science, on […] The post From Avoiding Bad Ads To Demanding ROI appeared first on AdExchanger.
European Commission Fines Meta €798 Million for Antitrust Violations in Classified Ads
The European Commission imposed a €798 million fine on Meta for tying Facebook Marketplace to its social network, creating unfair competitive advantages in classified advertising. The ruling affects how digital platforms can bundle advertising services and has implications for platform advertising practices across Europe.