News
21,114 articles covering the AdTech ecosystem
62% Of AI Brand Recommendations Vanish After One Buyer Question – New Clovion Data via @sejournal, @gregjarboe
A dropped zero in Clovion's AI visibility study hid numbers far more alarming than published. Here's what the corrected data means for brand strategy. The post 62% Of AI Brand Recommendations Vanish After One Buyer Question – New Clovion Data appeared first on Search Engine Journal.
Twix’s singing ventriloquist dummies headline new vaudeville-style ad
adam&eve\TBWA and director Dougal Wilson help the candy brand expand “Two Is More Than One” to 20-plus markets.
The Web Is Growing A Second Layer – Almost A Third Head via @sejournal, @demirie
Google's OKF and ARD specs are making noise, but HTML still runs discovery. Here's what actually matters for SEO in the new agentic-web stack. The post The Web Is Growing A Second Layer – Almost A Third Head appeared first on Search Engine Journal.
Google On Using Markdown For AI SEO via @sejournal, @martinibuster
Google's John Mueller responds to the trend of creating a set of markdown pages to mirror HTML content for AI SEO. The post Google On Using Markdown For AI SEO appeared first on Search Engine Journal.
European Telcos, Retailers, and Ad Tech Companies Form European Media Marketplace
This morning a coalition of major European telcos, retailers, data businesses and ad tech companies announced the formation of the European Media Marketplace, a new initiative designed to make it easier to buy ads across a number of major media owners using an array of advertiser-friendly datasets. The founding members of the European Media Marketplace Read More
The Cannes Lions experience is all about human stories
Tech is reshaping advertising, but Cannes reminds us that human stories remain the industry's true currency.
Loop’s Nick Gallo on his Knicks stunt and the value of an outsider’s perspective
Gallo tells clients: “The attention you’re chasing usually lives in the discomfort zone.”
BSSP and Canvas land California Lottery’s $550 million account—how the indie shops pulled it off
The California Lottery review ran roughly nine months and included holding company agencies.
Why beauty brands are ahead of the curve with AI—and what others can learn
Beauty brands are using AI for data mining, content creation, chatting with loyalists and for product discovery in order to deepen consumer connections.
ADWEEK Launches Agencies Vanguard Membership Program
ADWEEK has launched the Agencies Vanguard membership program for agency executives, an invitation-only club rooted in ADWEEK’s editorial expertise, and designed to provide access, intelligence, influence, and action for C-level agency leaders.
ADWEEK Commerce Advantage: Walmart Chases Amazon While Amazon Prepares for an AI Future
Both Walmart and Amazon made aggressive moves in June that show where their priorities are headed.
Former Fitzco CEO Evan Levy Joins Ammunition to Deepen Client Relationships
Levy returns to the agency world to “be closer to the work”
Incubeta Deepens Global Leadership Bench with Four Executive Moves, Completing Planned CEO, Americas Succession
New executive moves position Incubeta for its next phase of AI-driven marketing growth Incubeta, the leading global marketing and AI outcomes agency, announced a series of executive leadership appointments designed to accelerate its next phase of growth, including the promotion of Amy Crowther to CEO, Americas. The appointment completes a leadership transition initiated last year and […]
Trumpia Recognized by Forbes Advisor as the top texting software that’s “Best for Advanced Marketing Tools”
Industry-leading SMS automation provider earns top accolades from Forbes Advisor for its robust targeting, behavior tracking, and sophisticated automation workflows. Trumpia, a pioneer and longtime leader in text messaging and omni-channel marketing automation, announced today that it has been named the “Best for Advanced Marketing Tools” in Forbes Advisor’s annual review of the Best Mass […]
Arango Recognized as a Strong Performer in Multimodel Data Platforms, Q2 2026 Evaluation
Arango believes recognition highlights its native multimodel architecture, customer adoption, and contextual data foundation for trusted enterprise AI Arango, the company pioneering the live Contextual Data Layer for enterprise AI, announced it has been named a Strong Performer in The Forrester Wave™: Multimodel Data Platforms, Q2 2026. According to the report, Arango is “well-suited to […]
Media Mister Launches Facebook Growth Service with One-Time and Monthly Subscription Plans
The social media growth provider brings its growth service to Facebook, helping users build engagement, stronger page visibility, and steady follower growth. Media Mister has announced the launch of its new Facebook growth service, available in both one-time and monthly subscription plans. The company already offers similar growth services for Instagram, TikTok, and YouTube. With this launch, […]
Previsible’s 2026 State of AI Discovery Report Finds Google Remains the Center of AI Discovery, With ChatGPT Leading Standalone LLMs
Third edition of the firm’s 19-month benchmark analyzes 6.77 million AI-driven search sessions Previsible, the AI discovery agency for GEO and modern search, released the third edition of its AI Traffic Study, the industry’s earliest and longest-running look at GEO trends, run and refreshed from November 2024 to May 2026. The latest edition analyzes 6.77 […]
Blotato Launches Analytics That Let AI Agents Learn From Their Own Social Posts
Built-in analytics track views and top posts across platforms, and Blotato’s API and MCP servers feed that data straight back to AI agents like Claude. Blotato has launched built-in social media analytics, and for the first time an AI agent that publishes your posts can also read how those posts performed and use that to […]
Zanderio Expands AI Sales Agent for After-Hours Service Business Enquiries
The platform helps consultancies, clinics, law firms and other service businesses respond to website enquiries & route qualified leads into existing workflows. Zanderio has announced the expansion of its AI sales agent for service-based businesses, including consultancies, clinics, legal practices, agencies, fitness providers, and other companies that rely on website enquiries to generate appointments and new […]
WyberAi Debuts AI App Builder That Tests Every App for Data Leaks Before Deployment
WyberAi turns a single plain-English prompt into a web or native mobile app, then scans the app’s live database for exposed data before it goes public. SignalPulse Technologies LLC today announced the general availability of WyberAi, an AI app builder that turns a plain-English description into a working application — and inspects each build for security […]
CrafterQ Named to the 2026 KMWorld AI 100
Recognition highlights CrafterQ’s leadership in helping organizations transform websites into conversational AI experiences. CrafterQ, the conversational AI platform for websites, e-commerce and other digital experiences, announced today that it has been named to the 2026 KMWorld AI 100, an annual list recognizing companies at the forefront of applying artificial intelligence to knowledge management, customer engagement, and […]
Kwik Trip Partners with Eagle Eye to Bring AI Personalized Loyalty Campaigns to Shoppers
Key Takeaways Kwik Trip is introducing Eagle Eye’s Personalised Challenges platform to deliver personalised and gamified loyalty campaigns to up to 5.25 million members across its U.S. convenience and fuel network. The move brings AI-driven personalisation, long used by major grocery chains but largely absent in the c-store sector, into Kwik Trip’s loyalty strategy. Eagle […]
Global & Manchester Airport Unveil New Digital Billboards to Supercharge Campaigns for Brands
Global, the media and entertainment group, and Manchester Airport, have launched a suite of brand-new digital billboards across the airport’s newly renovated and expanded Terminal 2. The state-of-the-art screens provide advertisers with new opportunities to reach more than 32 million [...] The post Global & Manchester Airport Unveil New Digital Billboards to Supercharge Campaigns for Brands appeared first on ExchangeWire.com.
Axeptio Rolls Out New Analytics Dashboards to Track Consent Performance Across Markets
Axeptio, an expert in online consent management, announces a comprehensive overhaul of the statistical tools available within its back office. This major update enables marketing, acquisition, and data teams to precisely measure the impact of their privacy strategies on data [...] The post Axeptio Rolls Out New Analytics Dashboards to Track Consent Performance Across Markets appeared first on ExchangeWire.com.