From Avoiding Bad Ads To Demanding ROI

Verification is moving beyond its traditional role as a protective shield. In today’s digital ad market, advertisers need to do more than avoid bad placements. They want clear evidence that verification drives performance – which, increasingly, means demonstrating that premium placements move the needle, says Lisa Utzschneider, CEO of verification provider Integral Ad Science, on […] The post From Avoiding Bad Ads To Demanding ROI appeared first on AdExchanger.

Last updated Feb 25, 2026 by ATDb automated enrichment