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No Traffic, No Moat: How AI Breaks The Economics Of Destination Publishing

AdExchangerFebruary 25, 2026AdExchanger Guest ColumnistRead original

Last updated Feb 25, 2026 by ATDb automated enrichment

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For as long as most of us in digital media can remember, professional publishing has relied on a fragile assumption: If you build a destination – a site, an app, a channel – audiences will come. And if you have an audience, you can make content publishing economics work through advertising, subscriptions or some mix […] The post No Traffic, No Moat: How AI Breaks The Economics Of Destination Publishing appeared first on AdExchanger.