News
11,368 articles covering the AdTech ecosystem
Walmart Advertising Revenue Reaches $5.5 Billion Annually, Announces New DSP Capabilities
Walmart disclosed its advertising business Walmart Connect reached $5.5 billion in annual revenue and announced expanded demand-side platform capabilities for advertisers. The retail media giant is adding new measurement tools and off-site advertising capabilities to compete with Amazon Ads.
Adobe Releases Generative AI Tools for Display Ad Creation in Adobe Express
Adobe launched new generative AI capabilities in Adobe Express specifically designed for creating display advertising at scale, including text-to-image generation optimized for ad specifications and automated resizing for multiple formats. The tools integrate with major ad platforms for direct publishing.
European Publishers Form Alliance to Challenge Google's Privacy Sandbox
A coalition of over 50 European publishers announced they are filing a complaint with the European Commission against Google's Privacy Sandbox, arguing it gives Google unfair advantages in ad targeting while limiting publisher revenue. The group is calling for independent third-party alternatives to be supported.
Opinionated founder Mark Fitzloff fired after selling his agency to Tombras
Tombras has fired Mark Fitzloff, who founded Opinionated in 2017.
Maximum Effort - Oscars Ad Stunt - 4m 25s
Popwell - Stop Cooking - 30s
Gerber - Sorry - 1m
Intelligent Beauty: How Ulta Beauty Uses AI Personalization to Power Loyalty and Relevance at Scale
Plus, why wellness has become inseparable from beauty.
How CBS Survived and Thrived With a 50-State Scavenger Hunt for Survivor 50
The celebration for Survivor's 50th season transformed the US into a real-world game.
Kantar Media Rebrands as Fifty5Blue Post-PE Carve-Out
Now independent from Kantar Group, the company is evolving its approach to media measurement in the AI era
The case for in-flight advertising for audience engagement and retargeting
Between struggling to be remembered in a sea of ads overwhelming consumers and guaranteeing actual people see an ad, many advertisers continue to battle with ad fatigue, low recall, fraud and more. However, one environment has proved a standout: in-flight advertising. In-flight advertising offers the advantages of OOH and digital, delivering messages directly to a […]
What can we expect from WPP’s strategy review?
Leadership team will present to investors on Thursday 26 February.
Tracker Network Joins Overwolf Ads as Premium Nitro Website Publishing Partner
Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest video game titles, today (24th February, 2026) announced that Tracker Network, the world's leading competitive [...] The post Tracker Network Joins Overwolf Ads as Premium Nitro Website Publishing Partner appeared first on ExchangeWire.com.
VIOOH Partners With JCDecaux Ireland, Bringing 32% Of Irish Digital OOH Market To Programmatic Buyers
VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced today (24th February, 2026), a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of [...] The post VIOOH Partners With JCDecaux Ireland, Bringing 32% Of Irish Digital OOH Market To Programmatic Buyers appeared first on ExchangeWire.com.
9 creative campaigns to know about today
Telstra builds a crazy synthesizer from e-waste, and Dutch state lottery Staatsloterij marks 300 years with a swing through history.
Liquid Death and Spotify made a Bluetooth urn so the dead can stream music
Funeral merch just got funkier with a speaker urn designed to soundtrack the afterlife.
Domino’s - No matter how you slice it - 30s
Domino’s - Global Brand Refresh - 1m3s
Verizon - Uff - 38s
Verizon - No Way - 50s
Volkswagen - Balvin Owner's Story - 60s
Estée Lauder set to hire WPP as global media agency
The Estée Lauder Companies previously worked with Monks, Brainlabs and Stagwell’s Assembly.