B2C is the new B2B; The Reddit vs. GEO Challenge

Business Casual Is B2B marketing becoming a lot more, well, B2C? One big takeaway from Cannes Lions this year was that creators and influencers have taken over as the new celebs at the conference. Creator-style marketing has also taken over B2B tech company marketing. C-suiters doing their own LinkedIn-style content, mixing in with the influencers […] The post B2C is the new B2B; The Reddit vs. GEO Challenge appeared first on AdExchanger.

Last updated Jul 7, 2026 by ATDb automated enrichment