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The Adventures of the Phillyboy Origin Story - 1m

Bayer accuses J&J of misleading ads for its prostate cancer drug

Bayer claims prospects for its cancer drug, Nubeqa, are being hurt by J&J’s campaign for Erleada.

Liquid Death and Spotify Want to be the Soundtrack to Your Afterlife

Liquid Death's latest collab is a Bluetooth-enabled urn that turns your Spotify listening habits into a personalized post-life playlist.

CMOs Are More Focused On Growing Revenue Than Brand Awareness

Economic worries and AI have shifted priorities for the marketing department, according to a survey by NewtonX

Shobha Sairam Joins McCann New York To Bolster Its Strategy Chops

McCann has named former 22squared EVP and CSO Shobha Sairam as chief strategy officer of its New York office, a move that comes as the agency continues to stabilize leadership and modernize its strategy function following the Omnicom-IPG merger.

DoorDash’s Toby Espinosa on Commerce Media That Connects National Dollars to Local Demand

Plus, how the delivery service built one of the fastest-growing media networks.

AI doesn’t fix measurement — it raises the stakes for CMOs

Ran Avrahamy, CMO, AppsFlyer For more than a decade, CMOs have been told that better technology would finally solve their measurement problems. First, the solution was attribution. Then it was omnichannel dashboards. Now it’s AI. But the uncomfortable truth many marketing leaders have discovered in real time is that AI hasn’t fixed measurement. It has […]

What BodyArmor’s NCAA deal means for Coca-Cola’s hydration portfolio

CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness tournament.

Olaplex links with ‘SNL’ star to blend science, style and humor in new ads

Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign that promotes the hair care brand’s bond repair treatment.

The fractured, fragile US consumer

There are various reasons why spending in the U.S. remains strong despite low consumer confidence, and it’s not just about having higher incomes.

2026 Google Ads Playbook: 5 Strategies Behind Profitable Ad Spend via @sejournal, @hethr_campbell

Join our webinar to discover effective strategies for automating Google Ads and mastering Performance Max Smart Bidding. The post 2026 Google Ads Playbook: 5 Strategies Behind Profitable Ad Spend appeared first on Search Engine Journal.

Web Almanac Data Reveals CMS Plugins Are Setting Technical SEO Standards (Not SEOs) via @sejournal, @chrisgreenseo

Technical SEO “best practices” increasingly reflect CMS and plugin defaults, not individual site decisions, according to 2025 HTTP Archive analysis. The post Web Almanac Data Reveals CMS Plugins Are Setting Technical SEO Standards (Not SEOs) appeared first on Search Engine Journal.

Local GEO & AI Search: A 90-Day Plan to Make Every Location AI-Ready via @sejournal, @hethr_campbell

Learn how to boost visibility for each location in your network. A practical 90 Day Plan can make your brand AI-ready. The post Local GEO & AI Search: A 90-Day Plan to Make Every Location AI-Ready appeared first on Search Engine Journal.

AI-SEO Is A Change Management Problem via @sejournal, @Kevin_Indig

Don’t let AI SEO fail in the boardroom. Align leadership, metrics, and ownership before scaling tactics. The post AI-SEO Is A Change Management Problem appeared first on Search Engine Journal.

How To Turn Google’s Performance Max Into An Ecommerce Growth Engine

Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance effectively. The post How To Turn Google’s Performance Max Into An Ecommerce Growth Engine appeared first on Search Engine Journal.

Scottish Water launches £17.6m media review

The tender is for an eight-year contract spanning above-the-line, digital and social.

Advertisers must seize initiative to make most of once‑in‑a‑generation change

Brands can prosper by using their collective strength to navigate the common obstacles they face, the new boss of ISBA says, after his first 100 days in the role.

Media industry mental health podcast Behind the Title launches second series

New series features former Electric Glue CEO Pippa Glucklich and Brainlabs' Ali Reed.

ITV shifts retained creative account from Uncommon to in-house

Uncommon has worked with the broadcaster since 2018.

Diary of a Young Creative: Charli XCX, Wes Anderson and creative team huddles

A week of presentations, culture and UK R&B.

Domino’s chicken dips summon characters from around the world

The work was created by VCCP.

Deliveroo and Wingstop challenge friendships with student pop-up

Raptor created the experience.

Omoda focuses on in-car features in ASMR-inspired ads

Campaign was created by Uncommon Creative Studio.

Week in Charts: Havas Gets Used to Client Pressure on Fees, WPP Grows its Principal Media Revenues, and Publicis Leads New Business Wins

In this week's Week in Charts, Havas gets used to client pressure on fees, WPP grows its principal media revenues, and Publicis leads new business wins. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week Charts of the Read More