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21,114 articles covering the AdTech ecosystem
AI is changing local TV advertising, but who holds the best data still decides who wins
The brands and agencies that benefit the most from AI aren’t the ones with the best models, they are the ones working with the best data.
Reddit is cracking down on AI marketing slop with its own AI
Improved automated systems caught 25,000 “spammy posts and comments” a day during the first quarter, Reddit announced.
Justworks finds comedy in founder burnout in Quality Meats campaign
Freddie Powells directing films that dramatize the demands of running a small business.
The hidden forces behind B2B buying decisions
Your deals aren't won or lost on product alone. Learn why personality, politics, culture, and unseen stakeholders often determine the outcome. The post The hidden forces behind B2B buying decisions appeared first on MarTech.
Turning marketing complexity into a competitive advantage
More channels, more AI, and more data create new opportunities and challenges. Learn how to build a marketing ecosystem that scales. The post Turning marketing complexity into a competitive advantage appeared first on MarTech.
Simpson Associates partners with Nelson Global to strengthen data security, compliance and governance with Microsoft Purview
Simpson Associates, a leading UK data transformation consultancy and Microsoft solutions partner, has announced a new partnership with Nelson Global, supporting the multinational organisation in strengthening how they manage data risk and regulatory obligations using Microsoft Purview. Strengthening global compliance through data governance Nelson Global operates across multiple regions and industries. As a multinational organisation, it brings significant regulatory complexity. To support this function, the organisation required a partner capable of […]
EX DeFi Launches New AI and Web3 Mobile App, Enabling Everyone to Earn ETH and XRP
EX DeFi today launched its new AI and Web3 mobile app, enabling users around the world to easily earn ETH, XRP, and other digital assets through a simple, accessible smartphone platform that brings professional-grade DeFi services directly to everyone’s fingertips. With the continued development of Artificial Intelligence (AI) and Web3 technologies, their convergence is accelerating […]
Approach Marketing Earns National Recognition for AI Leadership in PR and Marketing
Women-owned integrated PR and marketing agency recognized for responsible AI adoption, innovation, and client impact in public relations and marketing. Approach Marketing, an award-winning women-owned integrated public relations and marketing agency, has been named the Silver Winner in the “Most AI-Ready Agency” category at the 2026 Bulldog PR Awards. The national recognition honors public relations […]
AI Content Didn’t Stop Working, Your Metrics Did via @sejournal, @MattGSouthern
Declining organic traffic doesn't always signal failing content. Here's how to measure influence when AI search disrupts traditional SEO metrics. The post AI Content Didn’t Stop Working, Your Metrics Did appeared first on Search Engine Journal.
The hidden cost of your fragmented martech stack
Why your favorite best-of-breed marketing tools might be creating a structural complexity wall that actively slows down your revenue operations. The post The hidden cost of your fragmented martech stack appeared first on MarTech.
How to build a Hermes Agent-style workflow
Most AI tool workflows send the model far more data than it needs. The fix is a simple shift that cuts waste without cutting capability. The post How to build a Hermes Agent-style workflow appeared first on MarTech.
Tariffs, trade shocks and the end of retail planning as we know it
Tariffs are the latest disruption, not the last. Here's how leading retailers are responding.
AI in retail is only as good as its data foundation
Agentic commerce needs clean, structured data to deliver ROI at scale
Commerce media’s measurement problem has an in-store answer
Commerce media's measurement problem isn't a secret. Brands know it. Retailers know it. And Fluent has the answer.
Google’s Open Knowledge Format Could Work For Websites, Too via @sejournal, @slobodanmanic
Google's Open Knowledge Format turns your website's ideas into a linked graph agents can traverse. Here's what that means for how machines understand your site. The post Google’s Open Knowledge Format Could Work For Websites, Too appeared first on Search Engine Journal.
Google Answers Question About LLMs-Author.txt For SEO via @sejournal, @martinibuster
Google's John Mueller responded to an SEO using LLMs-Author.txt to separate themself from others with the same name. The post Google Answers Question About LLMs-Author.txt For SEO appeared first on Search Engine Journal.
Sky and ITV Announce Acquisition to Create “Commercial Streaming Champion for the UK”
Eight months after Sky and ITV first announced they were in talks over a potential merger, the UK broadcasters this morning announced that they have agreed terms for the deal. The transaction will see Sky acquire ITV's Media & Entertainment division for a total consideration of up to £1.6 billion. The sum comprises £1.2 billion Read More
Attekmi Introduces Keyword Support for the FreeWheel DSP Adapter
Attekmi, an ad tech provider offering monetisation solutions, has recently introduced Keyword Support for the FreeWheel DSP Adapter to enable the system to prioritise values from incoming requests and use UI-configured inputs as a fallback when data is missing. When enabled, [...] The post Attekmi Introduces Keyword Support for the FreeWheel DSP Adapter appeared first on ExchangeWire.com.
Onetag Appoints Alexandra Balashoiu as Vice President of Product
Onetag, the next-generation global exchange, curation platform, and creative intelligence company, has announced the appointment of Alexandra Balashoiu as vice president of product. Her appointment will strengthen Onetag's position as the new Value Exchange for the open internet, helping accelerate [...] The post Onetag Appoints Alexandra Balashoiu as Vice President of Product appeared first on ExchangeWire.com.
Cannes: Programmatic and the Open Web on La Croisette
At Cannes 2026, we teamed with Onetag to chat to some ad tech experts on the state of programmatic and the open web... The post Cannes: Programmatic and the Open Web on La Croisette appeared first on ExchangeWire.com.
Vote for the best campaign of June 2026
Vote for your favorite creative campaign from June 2026’s Creativity Top 5 roundups.
2027 Ad Age Best Places to Work—why you should enter
Identify your company's strengths and weaknesses when it comes to employee satisfaction. Registration is open through July 31, 2026.
11 agency reviews to know about
Coca-Cola Co., Levi’s and Microsoft are among the brands making agency changes.
4 ways creator-brand partnerships are evolving
Creators, CMOs and talent managers at the Cannes Lions International Festival of Creativity told Ad Age where they anticipate the creator economy is headed in the second half of 2026.