News

UK Government Moves to Place Streaming Services Under Ofcom Regulation

The UK's Department for Digital, Culture, Media and Sport (DCMS) has today announced it is working on secondary legislation to implement the Media Act 2024, working to bring the more popular streaming services in the UK under Ofcom's regulation remit. The move will extend existing requirements around accessibility and content, which are currently directed at Read More

Clinch Enhances Its Digital Asset Management (DAM) With Debut of Creative Templates Catalog and AI-enabled Atomic

Clinch, the Agentic AI platform for omnichannel content orchestration, today (February 24, 2026) announced the launch of its Creative Template Catalog, a new feature within Flight Control’s AI-enabled digital asset library. The catalog offers advertisers a curated library of fully [...] The post Clinch Enhances Its Digital Asset Management (DAM) With Debut of Creative Templates Catalog and AI-enabled Atomic appeared first on ExchangeWire.com.

HBAgency Accelerates Publisher Monetisation Push Across Latin America and Spain

HBAgency, the international ad tech company specialising in programmatic yield optimisation for publishers, is expanding its footprint across Latin America and Spain — markets it considers central to its growth strategy for 2026 and beyond. Founded in 2018, HBAgency has built a proprietary [...] The post HBAgency Accelerates Publisher Monetisation Push Across Latin America and Spain appeared first on ExchangeWire.com.

Bedrock Launches Multi-Agent CTV Operating System with Pathfinder Beta

Bedrock Platform, the next-generation media buying platform built for the AI age, today (24th February, 2026 ) announced the beta release of Pathfinder. Pathfinder is Bedrock’s new agentic LLM-powered planning and buying module for CTV and high impact formats, built [...] The post Bedrock Launches Multi-Agent CTV Operating System with Pathfinder Beta appeared first on ExchangeWire.com.

Omoda - Weather - 60s

Omoda - Cats - 30s

Omoda - Flowers - 30s

Omoda 7 handles rain, flowers and a ton of cats in UK campaign

Uncommon Creative Studio puts the vehicle through its paces in three films centered on practical effects.

Millennials get thrashed in Kayak’s biting booking campaign

Rethink spots emerged from data suggesting that almost 70% of travelers get more stressed than excited about booking a trip.

The 4 biggest AI marketing mistakes

AI has many benefits, but marketers need to watch out for these important errors.

National Association of Realtors - The One - 30s

Liquid Death x Spotify - World’s First Music-Streaming Urn - 43s

Staatsloterij - 300 Years - 90s

Telstra - Giving Old Devices a Second Life - 30s

Telstra - Giving Old Devices a Second Life BTS - 60s

Olaplex - Science Never Looked So Good - 45s

TikTok and MLB Swing for Fences With Global Content and Creator Push

MLB and TikTok partnership looks to grow baseball worldwide with dedicated hub, creator access, and player storytelling.

EXCLUSIVE: Joe Scarborough Is Latest Voice to Appear on MS NOW’s We the People Campaign

This is the fourth promo in the We the People campaign, which launched in November.

Nutrafol Speaks to Hat-Wearing Men With a Humorous Push to Reclaim Hair Confidence

Nutrafol changes tack to encourage men with thinning hair to stop hiding under their hats.

7 Lessons On Leading Through Change From a First-Time CEO

Most mornings this year started the same way: an early workout before the house woke up, the chaos of getting kids out the door, a quiet walk before I officially […]

Omnicom Clarifies WARN Notice Detailing 100 Job Cuts

Holdco confirms redundancies were part of the 4,000 announced in December following its IPG acquisition.

Super Bowl 60 Sets Ad Sales Record, According to NBCU

More than 250 advertisers were represented across Super Bowl LX, the Winter Olympics, and NBA All-Star Weekend.

Advertising in AI is a trust experiment marketers can’t ignore

As AI platforms test advertising inside chat, the real risk isn’t revenue — it’s eroding the trust that makes AI useful in the first place. The post Advertising in AI is a trust experiment marketers can’t ignore appeared first on MarTech.

We need more humanity in email, especially at unsubscribe

Clearing out two inboxes after a family loss exposed broken unsubscribe flows and a missed opportunity for empathy. The post We need more humanity in email, especially at unsubscribe appeared first on MarTech.