News
11,368 articles covering the AdTech ecosystem
Customers want dialogue, and marketers cannot keep up
Salesforce survey finds 83% of marketers saying customers expect two-way conversations, but 69% admitting they can’t respond fast enough. The post Customers want dialogue, and marketers cannot keep up appeared first on MarTech.
Why Dow Jones Prioritizes Direct Deals To Protect Its Audience Value
In pursuit of ad revenue, many publishers are investing in AI tools and testing new platform integrations to squeeze a few more dollars from the open exchange. But Dow Jones is betting on a more tried-and-true strategy: direct relationships, first‑party audiences and a disciplined approach to using data to enrich ad campaigns. The company behind […] The post Why Dow Jones Prioritizes Direct Deals To Protect Its Audience Value appeared first on AdExchanger.
Publishers Don’t Need Another Reset. They Need Stability.
Publishers are tired of rebuilding their businesses every year. In 2024, it was all about the cookie cutoff. In 2025, it was AI disruption. In 2026, they’re just looking for stability. Back in January, before Q1 earnings calls and the latest layoff headlines, I asked nearly twenty publishers a simple question: What are you actually […] The post Publishers Don’t Need Another Reset. They Need Stability. appeared first on AdExchanger.
Mobupps Launches MAFO Growth Hub for Advertisers and Publishers
Mobupps, a global leading ad tech company, announced the launch of the MAFO Growth Hub, a major product update within MAFO designed to deliver full transparency, real-time insights, and smarter optimisation through automation and AI-powered intelligence. The MAFO Growth Hub introduces [...] The post Mobupps Launches MAFO Growth Hub for Advertisers and Publishers appeared first on ExchangeWire.com.
Digest: Germany Backs Social Media Curbs for Children; Paramount Submits Higher Bid for Warner Bros as DOJ Probes Netflix’s Power
In today’s Digest we cover Germany backing social media curbs for children, the DOJ probing Netflix’s market power in its Warner deal review, and the Motion Picture Association sending a cease-and-desist letter to ByteDance over Seedance 2.0. The post Digest: Germany Backs Social Media Curbs for Children; Paramount Submits Higher Bid for Warner Bros as DOJ Probes Netflix’s Power appeared first on ExchangeWire.com.
Assertive Yield Appoints Yael Schuster as Vice President of Marketing to Lead Global Brand and Growth Strategy
Assertive Yield announced the appointment of Yael Schuster as vice president of marketing, marking a strategic step in the company’s continued growth and market expansion. In her new role, Yael will lead Assertive Yield’s global marketing strategy, with a focus [...] The post Assertive Yield Appoints Yael Schuster as Vice President of Marketing to Lead Global Brand and Growth Strategy appeared first on ExchangeWire.com.
GoWit Announces Partnership with Publicis Media Middle East to Scale Commerce & Retail Media Across MENA & Türkiye
GoWit, the leading ad tech provider, and Publicis Media Middle East, part of the French multinational advertising and communications holding company Publicis Groupe, today announced a strategic commerce and retail media partnership across MENA and Türkiye. This partnership brings together GoWit’s [...] The post GoWit Announces Partnership with Publicis Media Middle East to Scale Commerce & Retail Media Across MENA & Türkiye appeared first on ExchangeWire.com.
OpenX Powers Political Reach with Preferred Access to Quality, Direct Media for the 2026 Midterm Election Season
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, unveiled prioritised access to curated, political-approved inventory with unmatched speed, precision, and scale. Designed for the 2026 midterms, the offering enables values-based voter targeting across all screens, including CTV, with campaigns [...] The post OpenX Powers Political Reach with Preferred Access to Quality, Direct Media for the 2026 Midterm Election Season appeared first on ExchangeWire.com.
The Zombie Industry: How Publishers Keep Surviving Their Own Death
Alanna Laforet looks at the long-rumoured demise of publishers, and how they survive because of tech innovation, not despite it... The post The Zombie Industry: How Publishers Keep Surviving Their Own Death appeared first on ExchangeWire.com.
E-commerce, Consent and Performance: Six E-commerce Brands Show How Consent Can Drive Marketing Performance
Axeptio and Agence123 have published a white paper analysing six real-life case studies of e-commerce brands that have successfully transformed their consent management into a powerful marketing performance driver. Entitled “Six e-commerce Brands Show How Consent Can Drive marketing performance”, [...] The post E-commerce, Consent and Performance: Six E-commerce Brands Show How Consent Can Drive Marketing Performance appeared first on ExchangeWire.com.
E-commerce, consentement et performance : 6 marques démontrent que la CMP peut devenir un levier marketing stratégique
Axeptio et Agence123 publient un livre blanc analysant six cas concrets de marques e-commerce ayant transformé leur gestion du consentement en levier de performance marketing. Intitulé “E-commerce, consentement et performance : 6 marques révèlent leurs bonnes pratiques pour transformer la CMP [...] The post E-commerce, consentement et performance : 6 marques démontrent que la CMP peut devenir un levier marketing stratégique appeared first on ExchangeWire.com.
What WPP’s client data reveals about media spending and principal buying
WPP disclosed more than $9 billion in clients’ spending data as part of a legal dispute with a former executive who claims he was fired for whistleblowing.
2026 Ad Age NextGen Marketing Summit—last chance for tickets
Learn practical tactics to prove ROI, tackle creator fatigue and reach Gen Z and Gen Alpha at the Ad Age NextGen Marketing Summit on March 4–5. Get the playbook.
Gen Z actually likes to clean—how brands are leaning into the trend
Younger consumers want multipurpose products and floral scents.
Creator and influencer trends brand marketers need to know about right now
Reformation’s “Divorce Collection” with a celebrity divorce lawyer, TurboTax’s comedy collaboration and the far-reaching influence of the “Staples Baddie” are some of this week’s creator economy headlines.
How Olympic memes became our last shared language
Amid our profound loneliness of reference, only the Olympics offers the shared source material we crave.
Dove Turns Brutally Honest Reddit Reviews Into an Unfiltered Campaign
Dove asked Redditors to review its hair repair mask honestly and built a campaign around it.
AnswerLab Rebrands As Research Moves Into the AI Era
The research agency is opening a 5,700-square-foot innovation lab at One Penn in New York
Koah Raises $20.5M to Build a AdSense for AI as Chatbots Scutter for Revenue
The two-sided marketplace connects AI apps with advertisers, betting that native ads–not subscriptions– will fund generative AI’s future.
OpenTable Launches Ad Business to Pitch Dining Data
The offering includes onsite and offsite advertising.
Native@AMV wins Rustlers creative account
Incumbent Droga5 has held the account for 10 years.
How do leaders lead in challenging times?
The Campaign Podcast discusses who gets featured in the 2026 A List and their advice for the year ahead.
The fight over principal media has moved on but advertisers are still catching up
What advertisers are only now learning about where their money goes.
What’s behind Netflix’s CTV market share jump?
The streamer is set to grab almost 10% of global CTV ad spend. Media buyers say live sports, lower prices and DSP partnerships are making a difference.