News
17,275 articles covering the AdTech ecosystem
Movers & Shakers: WPP, Mediaplus, Pinterest, McDonald's, Omnicom, McCann, TikTok and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Outdoor Media Awards shortlist revealed
One gold-winning campaign will be awarded the coveted Grand Prix, securing £150,000 of media space across Bauer Media Outdoor’s digital network.
Jellyfish UK MD Nick Fettiplace steps down
Fettiplace has been at Jellyfish for 14 years.
WBD Talks Up Global Ambitions and Streaming Bundles Following HBO Max’s International Rollout
Two weeks after Warner Bros. Discovery (WBD) shareholders voted to approve the US media company's sale to Paramount Skydance, WBD set out its global ambitions during yesterday's Q1 earnings call, with the rollout of HBO Max fuelling its international strategy. The company's CEO David Zaslav told investors that the combination of HBO Max with Paramount's Read More
11 NextGen media buyers to know—and the skills defining the future of the practice
These 11 media buyers possess the skills and know-how that the next generation of investors need to have.
AI agents are making media buying mistakes—how to catch and prevent them
As marketers charge ahead with integrating agents into their media buying systems, their tests are surfacing problems.
Gen Z prioritizes product quality—see creative ways to emphasize it in marketing
Patagonia, Milani Cosmetics and Bogg Bag are among the brands with standout product-quality marketing.
How YouTube creators are ushering in a new era of entertainment
Viewers show up for their trusted creators, opening a vast realm of opportunities for marketers.
How independent agencies can win new business at Cannes
Indies don’t need to outspend the networks. They need to out-operate them.
Breaking Down Agency Silos in the Age of Outcomes
As humans, our brains are hardwired to think in narratives. We often associate storytelling with creativity, but the same thought process applies to analytical thinking as well: noticing patterns, ideating, and drawing conclusions. Marketing professionals should also be thinking in narratives. In the digital age, connection and recognition are important to both consumers and brand […]
Thrad Sponsors ADSN: The Ad-Supported Network, Bringing Real-Time Ad Tech to Industry Conversations
Thrad, the advertising infrastructure provider for the AI ecosystem, has announced its sponsorship of ADSN (The Ad-Supported Network), the weekly podcast and video network hosted by James Borow and Daniel Druger. The sponsorship backs one of the most credible independent [...] The post Thrad Sponsors ADSN: The Ad-Supported Network, Bringing Real-Time Ad Tech to Industry Conversations appeared first on ExchangeWire.com.
Emerging channels, cleaner pipes: Assembly’s Tom Cogan on where MENA programmatic is heading
Charlotte McEleny meets Tom Cogan, programmatic associate director at Assembly Global, to discuss the future of programmatic and how different channels excel in the MENA region... The post Emerging channels, cleaner pipes: Assembly’s Tom Cogan on where MENA programmatic is heading appeared first on ExchangeWire.com.
Digest: ChatGPT Ads Manager Opens to All US Advertisers; Amazon Targets Supply Chain; Publishers Sue Meta Over AI Copyright
In today’s Digest, we look at OpenAI expanding ChatGPT ads with a US-based manager and CPA bidding; Amazon taking aim at supply chain dominance; and publishers suing Meta over AI training copyright claims. The post Digest: ChatGPT Ads Manager Opens to All US Advertisers; Amazon Targets Supply Chain; Publishers Sue Meta Over AI Copyright appeared first on ExchangeWire.com.
Timothée Chalamet Builds His Dream Soccer Team in Adidas’ World Cup Short
The 5-minute spot kicks off the shoe brand's Tier-1 sponsorship of the tournament
VML, PHD, Digitas and McCann in top five for biggest gender pay gaps in 2025
Largest pay gap across adland was 32.1%, according to government data.
A Publisher Didn’t Get Its UID2 Setup Right. The Trade Desk Didn’t Notice. What Went Wrong?
Publishers that want access to programmatic CTV demand are under immense pressure to include alternative IDs like The Trade Desk’s Unified ID 2.0 in their bid requests. The idea is that these alt IDs enable omnichannel ad targeting, leading buyers to prioritize bid requests that include them. But who’s checking to see whether the data […] The post A Publisher Didn’t Get Its UID2 Setup Right. The Trade Desk Didn’t Notice. What Went Wrong? appeared first on AdExchanger.
Omnicom quietly moves Flywheel and Omni into the media group
Omnicom confirmed the move, which is seen by one analyst as a move to fold outcomes into the media investment abilities of the holdco.
Media Briefing: Publishers cautiously count AI licensing as notable revenue amid programmatic strain, in Q1 earnings
Amid declining referral traffic and programmatic ads, publishers are beginning to see meaningful revenue from AI licensing deals.
Possible expands to Lisbon in 2027, keeping its focus on marketing, tech, culture and creativity
Digiday caught up with Carolina Cespedes of GoGo Squeez, Remy Stiles of agency Kepler and Oz Etzioni of Clinch, as well as Possible's co-founder and owner.
The biggest creators feel growing pains as they try to build successful standalone companies
Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.
Digiday+ Research: Marketers’ AI use rises, but tech skills stall
Marketers’ adoption of AI technology has risen significantly in recent years, but training employees on using these tools lags behind overall adoption.
Why Platforms Are Cutting Out Clipping; The Scourge Of Search Ad ‘Maxxing’
Clip It To Win It If attention is currency, clippers are generating the change in your wallet: It might not look like a lot but, eventually, it adds up. Clipping, which is the practice of creating short snippets of longer-form content, has become a standard media strategy for many creators, and is often outsourced to […] The post Why Platforms Are Cutting Out Clipping; The Scourge Of Search Ad ‘Maxxing’ appeared first on AdExchanger.
ISBA names Mark Given as president
He replaces Pete Markey, who resigned due to personal reasons in November.
Vox Media Welcomes a Bidding War
James Murdoch is the latest suitor to eye the empire. What does that mean for the rest of the portfolio?