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The fight over principal media has moved on but advertisers are still catching up

The fight over principal media has moved on but advertisers are still catching up

What advertisers are only now learning about where their money goes.

Last updated Feb 24, 2026 by ATDb automated enrichment · Connections updated May 3, 2026

Source
Digiday
Published
Feb 24, 2026
Topic
The Trade Desk
Mentions
3

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