News

Gary Vaynerchuk built his name telling CMOs they were wrong. Now he’s telling their CFOs instead

Gary Vaynerchuk has a new favorite meeting.

Ad Tech Briefing: As AI promises ‘transparency,’ more light is shed on the ad tech tax

Filings in a recent court case detail how one of the biggest spenders in media spends with industry middlemen.

The numbers behind the WPP whistleblower case tell a story of their own

Here's what the data actually shows, broken down by what it refers to.

‘An ethics issue’: Why some creators are re-auditing their brand deals after Hootsuite-ICE controversy

Hootsuite’s partnership with ICE sparked controversy earlier this year, prompting creators to re-examine their brand deals and ethics standards.

WPP Forced Into An Awkward Disclosure; CRM Media

WPP airs some dirty laundry; HubSpot buys itself a media brand; and data centers are more politically unpopular than ever. The post WPP Forced Into An Awkward Disclosure; CRM Media appeared first on AdExchanger.

Why Retail Media’s Next Phase Depends On Full-Funnel Measurement

Retail media spending is surging as advertisers explore new formats, channels and environments. With projections suggesting that in-store retail media ad spend alone will surpass $1 billion by 2029, the industry is entering a new phase of growth. However, confidence in measurement has not kept pace with this rapid expansion. Viewing retail media through the […] The post Why Retail Media’s Next Phase Depends On Full-Funnel Measurement appeared first on AdExchanger.

Why Custom Algorithm Company 59A Cares So Much About Offline Data

59A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them. The post Why Custom Algorithm Company 59A Cares So Much About Offline Data appeared first on AdExchanger.

Google Discover Update: Early Data Shows Fewer Domains In US via @sejournal, @MattGSouthern

Early third-party tracking data offers a first look at how Google's February Discover core update is changing what users see in their feeds. The post Google Discover Update: Early Data Shows Fewer Domains In US appeared first on Search Engine Journal.

Kayak - Big Trip. Small Screen - 30s

Kayak - Momfluencer - 30s

How Budweiser, Pepsi, and Dunkin’ Won the Super Bowl, and Michelob Ultra Lost It

The results of Ipsos' Super Bowl ad recall survey make for deeply uncomfortable reading for many of the brands that committed their budget and teams to a 30- or 60-second spot.

Dr. Peter Attia Steps Down From CBS News Contributor Role

Attia’s hiring almost instantly became controversial due to his name appearing in the Epstein files.

SerpApi Challenges Google’s Right To Sue Over SERP Scraping via @sejournal, @MattGSouthern

SerpApi filed a motion to dismiss Google's DMCA lawsuit, arguing the search giant lacks standing to invoke copyright law over publicly visible search results. The post SerpApi Challenges Google’s Right To Sue Over SERP Scraping appeared first on Search Engine Journal.

Publicis Groupe hires ex-Ogilvy influence chief

Publicis Groupe has appointed a former global head of influence at Ogilvy and WPP Open X as its new global influencer lead.

Channel 4 - The Fountain of Filth - 20s

11 creative campaigns to know about today

The U.K.’s Channel 4 unveils a vomiting public fountain, and Visit Sweden tempts you with your own private island.

Olympic athletes—and one dog—brands should watch now

Resilience, composure and cultural pull, not just medals, could matter most for brands.

Successfully Using AI in Business with ClearPrompt CEO Karin Timpone

Building the AI tools CMOs actually need at the World Economic Forum.

HubSpot supercharges its media engine by buying Starter Story

By acquiring the profitable, YouTube-first entrepreneur brand, HubSpot is expanding its audience machine and doubling down on media as a demand generation strategy. The post HubSpot supercharges its media engine by buying Starter Story appeared first on MarTech.

Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina

Infillion, an ad tech business built on M&A, is back with another acquisition. The latest move will help bring retail purchase data into its platform. The company announced on Monday that it has acquired Catalina, a market research and shopper marketing company with roots in physical cash register machines. Catalina gets its retail sales data […] The post Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina appeared first on AdExchanger.

Gartner: CMOs want AI transformation, but few are upgrading their skills

By 2027, lack of AI literacy could be a top-three reason CMOs are replaced, yet a fifth of marketers don’t feel a need to meaningfully update their skills.

Axe addresses fragrance overuse with new campaign, spray tech

“The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance.

Waterloo Sparkling Water names Dentsu Creative social AOR as brand expands

The nearly 10-year-old beverage marketer is looking to social as a national awareness driver and prioritizing quality interaction over content volume.

Dentsu Entertainment, Iconic Arts partner to create brand-oriented IP

The companies will help brands develop original IP tied to culture, with a focus on anime and serialized entertainment.