Why Retail Media’s Next Phase Depends On Full-Funnel Measurement

Retail media spending is surging as advertisers explore new formats, channels and environments. With projections suggesting that in-store retail media ad spend alone will surpass $1 billion by 2029, the industry is entering a new phase of growth. However, confidence in measurement has not kept pace with this rapid expansion. Viewing retail media through the […] The post Why Retail Media’s Next Phase Depends On Full-Funnel Measurement appeared first on AdExchanger.