Why Dow Jones Prioritizes Direct Deals To Protect Its Audience Value

In pursuit of ad revenue, many publishers are investing in AI tools and testing new platform integrations to squeeze a few more dollars from the open exchange.  But Dow Jones is betting on a more tried-and-true strategy: direct relationships, first‑party audiences and a disciplined approach to using data to enrich ad campaigns. The company behind […] The post Why Dow Jones Prioritizes Direct Deals To Protect Its Audience Value appeared first on AdExchanger.