Google Wants to Untangle Programmatic’s Spaghetti Bowl, Paul Gubbins Says

CANNES, France – For years, programmatic advertising has promised efficiency. It has also delivered a labyrinth of acronyms, middlemen, marketplaces and PowerPoint slides attempting to explain all of the above. Google’s Paul Gubbins says advertisers have finally had enough. Speaking with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, Gubbins, CTV […]

Last updated Jul 6, 2026 by ATDb automated enrichment