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Urban Outfitters shifts its influencer strategy from reach to participation

Urban Outfitters shifts its influencer strategy from reach to participation

Me@UO is Urban Outfitters' new creator program leverage micro-creators with smaller, engaged communities that are passionate about the brand.

Last updated Feb 26, 2026 by ATDb automated enrichment

Source
Digiday
Published
Feb 26, 2026
Topic
Urban Outfitters
Mentions
1