News
11,369 articles covering the AdTech ecosystem
Telstra - The Shoemaker - 60s
B&Q sends man on mower to deliver DIY rallying cry
Leo UK created the work.
Watch the newest commercials from Disney+, Stitch Fix, Instacart and more
Instacart says it can deliver “seafood just how you like.”
2026 Ad Age Mid Market Brand Leaders
Ad Age Mid Market Brand Leaders honors CMOs and senior in-house marketers driving measurable growth and leadership at mid-sized brands.
Hulu built giant bunker doors on Sunset Boulevard for season 2 of ‘Paradise’
Every 10 minutes, the doors open to reveal a custom promo moment.
Hulu - Paradise Season 2 - Bunker Out-of-Home Stunt - 30s
With Netflix Out, Paramount and WBD Could Reshape TV Advertising
Paramount and Warner Bros. Discovery are poised to shake up the ad industry, but not without clearing some hurdles.
Ticker: CNN’s First of All Celebrates 100 Episodes, CNBC Layoffs
Layoffs hit CNBC as fewer than a dozen positions have been eliminated as part of an editorial overhaul.
IAB Tech Lab Releases Seller Defined Audiences Framework 2.0
IAB Tech Lab has released version 2.0 of its Seller Defined Audiences framework, introducing new standards for first-party data activation in programmatic advertising. The update includes enhanced privacy controls and interoperability standards for publisher audience segments.
Bing Adds GEO To Official Guidelines, Expands AI Abuse Definitions via @sejournal, @MattGSouthern
Bing rewrote its webmaster guidelines to cover Copilot grounding, meta directive controls for AI answers, and a softened stance on AI-generated content. The post Bing Adds GEO To Official Guidelines, Expands AI Abuse Definitions appeared first on Search Engine Journal.
The carbon cost of advertising: Marketer benefits of early adoption
While governments and global corporations work to lower their carbon footprints, companies within the ad industry are making strides toward sustainable carbon neutrality
Why Adidas Originals Brought Samuel L. Jackson and His Superstars Back for Chapter Two
Marketing boss Annie Barrett wants to build on the 'halo' effect from Jackson's first ads.
What’s CNN’s Future Under Paramount Skydance?
CNN staffers are reportedly apprehensive following the news that they will be part of Paramount Skydance.
Feeding A DSP With Shopper Data
The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients’ money. The post Feeding A DSP With Shopper Data appeared first on AdExchanger.
How Progressive balances AI use with authenticity as scrutiny persists
The insurance provider’s “Drive Like an Animal” campaign leveraged AI to reduce production time while still considering consumer sentiment.
Campaign Trail: Bosch builds cute robots to push windshield wiper innovation
Created with agency Bailey Lauerman, “Impressive Innovation” demonstrates how the company brings precision and performance to wipers and beyond.
How WPP aims to cut down agency complexity with its Elevate28 strategy
A cost-savings plan will impact jobs, but the agency network plans to reinvest in talent in areas like commerce, analytics and influencers, executives indicated.
Discover Core Update Data, Sitemap Tips & AI Risks – SEO Pulse via @sejournal, @MattGSouthern
This week's SEO Pulse highlights evolving AI link formats, cross-language sourcing biases in ChatGPT, and mounting pressure on traditional organic traffic. The post Discover Core Update Data, Sitemap Tips & AI Risks – SEO Pulse appeared first on Search Engine Journal.
Google’s Discover Core Update Finishes Rolling Out via @sejournal, @MattGSouthern
Google's February Discover core update is complete after a roughly 22-day rollout. Early data suggests fewer domains in top slots. The post Google’s Discover Core Update Finishes Rolling Out appeared first on Search Engine Journal.
‘Just because you can do it doesn’t mean you should’: PepsiCo's Sorin Patilinet on AI and marketing restraint
PepsiCo global marketing effectiveness lead argues that when AI makes everything possible, marketing’s competitive edge will lie less in speed than in judgment.
BBC spotlights Glasgow in next iteration of 'Made of here' campaign
Work was made by BBC Creative and BBC Scotland Brand.
Can we talk about whether LHF brands should learn from Silk Cut?
Navigating restrictions is a creative challenge, but it can also be a moral one.
Week in Review: Netflix Drops its WBD Bid, Premier League Plans a Streaming App, and CTV Fuels Ad Tech Growth
In this week's Week in Review: Paramount is set to acquire Warner Bros. Discovery after Netflix drops its bid, the Premier League announces plans for a streaming service in Singapore, and ad tech companies report continued CTV growth. Top Stories Netflix Drops WBD Bid, Paving Way for Paramount Takeover Netflix has walked away from its Read More