Viant Integrates with Publica by IAS to Expand Premium Connected TV Access
Articlemartechseries.com
Advertisers gain a more direct path via Viant’s Direct Access to high-quality streaming inventory from Publica publishers Publica by IAS, a leading ad serving and monetization platform for Connected TV (CTV), announced an integration with Viant Technology Inc.’s Direct Access supply path product that enables Viant advertisers to buy premium CTV inventory from Publica publishers. This […]
Last updated Jul 9, 2026 by ATDb automated enrichment