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11,369 articles covering the AdTech ecosystem
Inside Walmart’s MLS playbook and what it signals about reaching soccer fans
Walmart’s partnership with Major League Soccer blends broadcasts, merchandise and supplier integration—amplifying soccer ahead of the 2026 World Cup.
Benjamin Moore tells a coming-of-age story in latest ‘See the Love’ spot
Fig and director Matthew Dillon Cohen capture years of change in a home anchored by the same painted backdrop.
From Adthena to Profound: These 6 Hot GEO Startups Are Shaping the Future of AI Shopping
Firms are battling to help brands understand how people find and buy products.
EXCLUSIVE: Meta Is Building Tools to Chase More Retail Media Budget
Meta is testing tools designed to improve retail media campaigns that run on Facebook and Instagram.
3 Big Challenges Holding Back AI Commerce
Three big problems retailers, AI firms, and industry trade orgs need to work out to pave the way for AI-powered commerce.
Plurio Raises $3.5 Million to Bring Agentic AI to Performance Marketing
The startup predicts outcomes from early signals and executes budget and creative changes across channels.
Stagwell and Emberos Launch Agentic Tool to Help Brands Navigate AI Search
The tool is already being used in client pitches and won Stagwell agency Assembly new business.
Merrell Bets a More Democratic Outdoors Can Set It Apart From the Competition
Merrell, the footwear brand known for its hiking boots, wants to democratize the outdoors with the first global brand platform in its 45-year history.
See how leaders bridge the engagement divide by attending ‘Engage with SAP Online’ by SAP Engagement Cloud
On March 11, Mark Ritson and leaders from BMW, Essity, and Sinch break down what’s driving change in customer engagement, and how brands can keep up. The post See how leaders bridge the engagement divide by attending ‘Engage with SAP Online’ appeared first on MarTech.
What AI Sees When It Visits Your Website (And How To Fix It)
Learn how AI bots interpret your content and affect customer perceptions. Optimize your website for the evolving world of AI. The post What AI Sees When It Visits Your Website (And How To Fix It) appeared first on Search Engine Journal.
Does Andrex moving to McCann show client conflict is still a problem?
Omnicom boss John Wren previously told investors that 'client conflicts are really not the issue they were in the past'.
Curation Platform Onetag Just Acquired This Creative Tech Startup. Here’s Why
With the rise of supply-path optimization, SSPs are under pressure to prove they aren’t just interchangeable pipes. Their drive to differentiate helped spark the sell-side curation trend over the past few years – and is also part of the rationale behind Onetag’s acquisition on Monday of Aryel, a creative ad tech platform based in Italy. The […] The post Curation Platform Onetag Just Acquired This Creative Tech Startup. Here’s Why appeared first on AdExchanger.
Bold Call: AI compute costs are the future of the upfront… and principal media
Agencies have a compute probable. As AI takes over more of their day-to-day work, its introducing a new and deeply unpredictable cost center.
Media Buying Briefing: The Big Three’s pieces are in place – let’s see who wins
With WPP's strategic transformation announced last week, the battle for holding company supremacy could turn out differently than it's been the last five years.
WTF is pay per ‘demonstrated’ value in AI content licensing?
Publishers and tech companies are developing a “pay by demonstrated value” model in AI content licensing that ties compensation to usage.
The agency holdcos have an AI story, but not an AI business model
The holdco platforms need to deliver on the promises made — and so far, clients aren’t seeing it.
Why more brands are rethinking influencer marketing with gamified micro-creator programs
Brands like Urban Outfitters and American Eagle are embracing a new, micro-creator-focused approach to influencer marketing. Why now?
Brokering A Piece; An Antitrust Case, You Say?
The surveillance state targets state employee’s vehicles; Belgium targets Google’s ad tech business; and brands embrace being targeted by trolls. The post Brokering A Piece; An Antitrust Case, You Say? appeared first on AdExchanger.
Why Binary Audience Decisions Aren’t Fit For The Agentic Era
Every era of advertising has been defined by the moment its infrastructure became the bottleneck. In the late 1990s, the bottleneck was the fax machine. Media buyers negotiated insertion orders over phone calls, signed paper contracts and waited days to confirm a campaign was live. The industry did not abandon that process because it was […] The post Why Binary Audience Decisions Aren’t Fit For The Agentic Era appeared first on AdExchanger.
Benjamin Moore - Timeless - 1m16s
Google AI Overviews Surges Across 9 Industries via @sejournal, @martinibuster
Google AI Overviews shows fast growth across nine industries, now triggering AI Search in nearly half of all search queries. The post Google AI Overviews Surges Across 9 Industries appeared first on Search Engine Journal.