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Advertisers look for advantage in Sky’s ITV deal

Advertisers look for advantage in Sky’s ITV deal

The $2.13 proposed billion acquisition of ITV would redraw the UK's advertising map. Advertisers are still waiting to hear what's in it for them.

Last updated Jul 9, 2026 by ATDb automated enrichment

Source
Digiday
Published
Jul 9, 2026
Topic
Sky
Mentions
2