The Lana’s Life x Claire’s partnership is a Roblox giveaway blended with real-world retail

After enduring multiple rounds of bankruptcy filings, Claire's could use a win, and it's hoping that the Roblox community can deliver a sales boost. A partnership between the retailer and the popular creator Lana's Life will bring Roblox-inspired items to 866 Claire's locations in the U.S. and Canada. Lana Rae, the woman behind Lana's Life, is known for serving up looks in Dress to Impress, a Roblox game that has been played more than ten billion times to date. To bring Rae's virtual glam into the real world, Claire's enlisted her for a line of cosmetics, accessories, and squishies, including a handful of items that are exclusively available at Claire's. Visit Tubefilter for more great stories.

Last updated Jul 8, 2026 by ATDb automated enrichment