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21,006 articles covering the AdTech ecosystem
The greatest creative brief ever written: get home
More than ever, a powerful brand platform needs a fixed emotional destination that permits many different journeys.
Digest: EU Fines Google €890m Over Search & App Breaches; TAG Loses Ground as P&G, Google, Trade Desk Step Back; Havas Reports Solid H1 2026 Results
In today's Digest, we cover the European Commission fining Google €890m for Digital Markets Act breaches, TAG's accreditation influence waning as P&G drops its mandate and Google and The Trade Desk let certifications lapse, and Havas posting +2.5% organic growth [...] The post Digest: EU Fines Google €890m Over Search & App Breaches; TAG Loses Ground as P&G, Google, Trade Desk Step Back; Havas Reports Solid H1 2026 Results appeared first on ExchangeWire.com.
Why emotional relevance, not impressions, drove World Cup brand success
Kantar data shows the strongest World Cup sponsors built loyalty and emotional engagement with young fans, not just reach or impressions.
CMO turnover in the restaurant industry—why marketing leaders are under pressure
Between growing expectations of CMOs and mounting pressure on the industry, turnover is high.
How CMOs should navigate AI opportunities and risks
CMOs who can address and respond to the many ways AI is disrupting brand marketing will emerge as leaders in the industry.
BMW Takes Corners to Court in a Kafkaesque Ad That Skips Car Clichés
As the cause of daily pain...why haven't corners stood trial prompts the ad?
Canva’s CMO on the Weekly Check-In That Keeps Product and Marketing in Sync
As AI reshapes Canva at speed, Zach Kitschke and his team are taking a seat alongside developers at roadmap meetings.
Predictive Intent and Martech: Marketing to Customers Before They Search
Marketing has been reactive for decades. Traditionally, businesses have depended on customers to take the first step by searching for products, visiting websites, downloading content, clicking on advertisements, or engaging with brands across digital channels. These behaviors have long acted as stand-ins for intent, enabling marketers to identify potential customers and customize their outreach. This […]
Xactly Improved Account Scoring with ZoomInfo, with 86% of Wins from Top-Tier Accounts
The sales performance management software company rebuilt its account scoring on ZoomInfo data, and in the first quarter its top-scored accounts produced 78% of opportunities and 86% of wins. ZoomInfo , the all-in-one AI GTM platform, has reported that Xactly, a sales performance management and revenue intelligence software company, rebuilt its account scoring on ZoomInfo […]
PayIt Cut Its Database by About a Third with ZoomInfo, Saving Tens of Thousands
The government payments platform turned a legacy database of more than 100,000 disorganized records into one clean, governed system its account-based marketing could finally run on. ZoomInfo, the all-in-one AI GTM platform, has reported that PayIt, a platform that modernizes payments between governments and residents, reduced the size of its marketing and sales database by […]
JAMS Launches AI for Enterprise Job Scheduling: JAX and JAMS MCP
A new AI agent and an open-standard connector let IT teams query, diagnose, and manage automation in plain language, on the model they choose, without sending operational data outside their own network JAMS Software, an orchestration solution for scheduled and event-driven automation, announced the general availability of two AI capabilities for enterprise job scheduling: JAX, […]
Opensurvey Rebuilds Dataspace Around AI Agents for End-to-End Consumer Research
Updated Dataspace enables end-to-end research through AI chat, from survey planning to final reporting Opensurvey, an AI-powered research technology company, today announced a major upgrade to Dataspace, its consumer intelligence platform, integrating AI agents across the research process. Founded in South Korea in 2011, Opensurvey has served more than 3,000 corporate clients and completed more […]
Pepper Launches its GEO Platform to Track how Enterprises Show up in AI Search
Built with 250+ enterprises, Pepper’s GEO platform shows where brands appear in AI search, why competitors win, and what to do next. Pepper has launched a generative engine optimization platform designed to help enterprises measure how their brands appear across AI search platforms, including ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Everyone else built a […]
Why Heineken is Increasingly Working Directly with Tech Partners
The World Cup may have represented prime real estate for many beer brands, but Heineken-owned Spanish lager Cruzcampo has opted for a somewhat more relaxed approach in its latest video campaign. Produced by Lucky Generals, the ad features a man on a keg rolling down a Seville street, an image that the company says "embodies Read More
Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game
The new agentic world is exciting. Not a day goes by that I don’t discuss something cool I’ve seen using Claude or realize that I can now vibe code an app to handle a task for my wife. But with all new things, there’s a risk of neglecting our product management discipline in the bliss […] The post Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game appeared first on AdExchanger.
The CPO Who Used AI To Revamp A CDP And Address His Own Health
Rafa Flores’ career has come full circle. In 2016, he joined Treasure Data (which rebranded earlier this year to Treasure AI) as the company’s second-ever product hire. At the time, Treasure Data was just getting off the ground as a data management company. The company soon found an opportunity in the CDP space, a label […] The post The CPO Who Used AI To Revamp A CDP And Address His Own Health appeared first on AdExchanger.
Spotify celebrates passions of music fans in third installment of ‘Fan Life’
Spotify is once more highlighting the lengths fans will go to support the artists they love.
How AI costs are quietly reshaping principal media deals
AI doesn’t have a price. Principal media is absorbing it anyway.
Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science
Merging Hearts & Science and Mediahub into one agency that will operate under a new name and brand may not be the last move the holding company makes in simplifying its go-to-market offering.
Kai Cenat’s Streamer U was a ‘masterclass’ for brands looking to tap content creators
The creator bootcamp brought in big brand partnerships and big engagement metrics, which could bring more brands to the streaming sponsorship table.
Mythbusters: AI visibility’s biggest misconceptions
AI visibility is evolving quickly, but many of the industry's biggest assumptions don't hold up. Experts debunk the biggest myths.
Michaels claims Google-powered AI assistant doubles conversion rate of traditional search
Michaels shared early results of its new Google Gemini-powered AI assistant.
Maximum Performance, Minimum Effort; A Fix For Overfrequency?
Google’s changing up Max; CTV buyers are “addicted to siloing;” and Bluesky’s AI investments may be moot. The post Maximum Performance, Minimum Effort; A Fix For Overfrequency? appeared first on AdExchanger.
Manas Mittal of Uber Ads Wants Your Ride to Make a Pit Stop for Coffee and Advertising
CANNES, France – The advertising industry has spent years chasing consumers from awareness to consideration to purchase. Uber Ads has a different idea: Why not catch them while they’re literally on the way somewhere? Speaking with Beet.TV at the Cannes Lions International Festival of Creativity, Manas Mittal, vice president of product management at Uber Ads, […]