News

CallMiner Named a Leader in the SPARK Matrix: Conversational Intelligence, 2026 Report

CallMiner recognized by QKS Group for its AI-powered conversational intelligence, automation, and operational intelligence capabilities for fifth consecutive year CallMiner, the global leader in customer experience (CX) automation powered by deep conversation intelligence, has been named a leader in the SPARK MatrixTM: Conversational Intelligence, Q2 2026 report by QKS Group for the fifth consecutive year. The demand […]

Choozle Introduces Next Phase of Amazon DSP Innovation

Choozle, a leading omnichannel digital advertising platform and services provider, today announced the latest evolution of its Amazon DSP offering, expanding advertisers’ ability to manage campaign execution, audience activation, conversion tracking, and omnichannel media workflows directly within the Choozle platform. The release represents the next phase of Choozle’s continued investment in Amazon DSP innovation and […]

Picsart and Alibaba Cloud Launch AI Video Competition

Picsart, the AI-powered design platform with over 130M+ monthly creators, announced a new creative collaboration with Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, to launch its first Happy Horse Awards – a global competition inviting creators to produce original AI-generated short films using the latest Happy Horse model within Picsart’s suite of creative tools. […]

CreateUpon Unveils New Brand to Power the Next Era of AI Course Authoring

Formerly Courseau, CreateUpon is an AI-native course authoring tool that aims to bridge the gap between speed, control, and learning impact. CreateUpon, a leading AI-native course authoring solution, officially announced its rebranding from Courseau. The new brand marks a major evolution for the Berlin-born software provider, whose founding mission was to help learning leaders, subject […]

Sky Century Investment Inc. Highlights the Role of Automated Content Delivery in Audience Retention

Sky Century Investment Inc., a digital media and information technology company specializing in RSS-based content solutions, highlighted the growing importance of automated content delivery technologies in supporting audience retention and long-term digital engagement. Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo The company believes that as online content continues […]

WPP Production promotes Santiago Sánchez-Lozan to CEO for EMEA

Santiago Sánchez-Lozan was previously CEO for Central Europe, Middle East, and Africa and spent five years at Hogarth.

Airalo ad showcases different worlds without AI or 'trickery'

Stink Studios created the campaign.

Mini picks Ace of Hearts for UK project

Jung von Matt continues to work on Mini’s global creative business.

Primark pulls off 'fashion heist' for summer campaign

The work was created by VCCP.

Week in Charts: Dentsu on Leveraging Tech Clients as Partners, Video Drives Podcasting Revenues, and Ofcom Finds Rising Harms to Children on Social Media

In this week's Week in Charts, Dentsu on leveraging tech clients as partners, video drives podcasting revenues, and Ofcom finds "little change" to children's harms on social media. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Read More

Assertive Yield Partners with The Media Trust to Strengthen Ad Quality & Publisher Revenue

Assertive Yield, the AI-powered yield management and optimisation platform for the programmatic supply side, today (27th May, 2026) announced a strategic partnership with The Media Trust, a leader in Digital Trust & Safety for publishers, ad tech platforms, and advertisers. The [...] The post Assertive Yield Partners with The Media Trust to Strengthen Ad Quality & Publisher Revenue appeared first on ExchangeWire.com.

Lumen Research Finds; Trainline Advertising Delivers Double the Attention of Standard Mobile Display

Trainline has partnered with Lumen Research, the global attention technology company, to measure how advertising across the Trainline app performs against wider media benchmarks. The results show that Trainline offers brands a high-attention, high-impact environment that significantly outperforms standard mobile [...] The post Lumen Research Finds; Trainline Advertising Delivers Double the Attention of Standard Mobile Display appeared first on ExchangeWire.com.

How brand and creator content works harder on YouTube

Brands have a distinct advantage when they combine durable content with a creator-driven community and trust.

Airalo - Connection Means the World - 1m23s

POM Wonderful x AMC - 2m08s

Etsy celebrates the joy of being human in new Orchard campaign

A 60-second spot from Orchard showcases the moments, large and small, that matter in a person’s life.

Etsy Bets Human Moments Still Matter More Than Algorithms

In the age of AI, Etsy wants to celebrate the moments that make us human.

Primark Takes Its Boldest Shot Yet at Winning Over American Shoppers

On the heels of a splashy Manhattan opening, Primark launches first global campaign with a focus on winning over U.S. consumers.

Why martech stacks are getting messier

Companies may be avoiding expensive platform migrations, but they're creating a growing integration and complexity problem. The post Why martech stacks are getting messier appeared first on MarTech.

The real risk of AI is marketing commoditization

AI can speed up every marketing team. The bigger challenge is avoiding commoditization when everyone uses the same tools. The post The real risk of AI is marketing commoditization appeared first on MarTech.

AI can scale B2B sales, but only people can build trust

Automation dominates modern B2B selling, but the deals that matter most still close through human relationships. The post AI can scale B2B sales, but only people can build trust appeared first on MarTech.

Why Programmatic Audio Is Winning New Attention From Advertisers

As marketers search for incremental reach across an increasingly fragmented media landscape, audio advertising is emerging as a powerful complement to CTV, social, and digital video. A new partnership between Basis and DAX highlights how programmatic audio, audience targeting, and omnichannel campaign management are reshaping media planning. While connected TV, retail media, digital video, and […] Why Programmatic Audio Is Winning New Attention From Advertisers first appeared on Street Fight.

Michelle Obama and Craig Robinson to Host Live Recording of Their ‘IMO’ Podcast at SXSW London

Michelle Obama and her brother Craig Robinson have joined the roster of keynote speakers at the second edition of SXSW London, which runs June 1-6. The former First Lady and Robinson, executive director of the National Assn. of Basketball Coaches, will host a live recording of their podcast “IMO With Michelle Obama and Craig Robinson” […]

Liquid I.V. updates ad playbook with Amazon’s Brand Innovation Lab

A new campaign features actors from “Off Campus,” marking the first time lead talent from a Prime Video show has appeared in a co-branded spot.