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21,010 articles covering the AdTech ecosystem
Mythbusters: AI visibility’s biggest misconceptions
AI visibility is evolving quickly, but many of the industry's biggest assumptions don't hold up. Experts debunk the biggest myths.
Michaels claims Google-powered AI assistant doubles conversion rate of traditional search
Michaels shared early results of its new Google Gemini-powered AI assistant.
Maximum Performance, Minimum Effort; A Fix For Overfrequency?
Google’s changing up Max; CTV buyers are “addicted to siloing;” and Bluesky’s AI investments may be moot. The post Maximum Performance, Minimum Effort; A Fix For Overfrequency? appeared first on AdExchanger.
Manas Mittal of Uber Ads Wants Your Ride to Make a Pit Stop for Coffee and Advertising
CANNES, France – The advertising industry has spent years chasing consumers from awareness to consideration to purchase. Uber Ads has a different idea: Why not catch them while they’re literally on the way somewhere? Speaking with Beet.TV at the Cannes Lions International Festival of Creativity, Manas Mittal, vice president of product management at Uber Ads, […]
First Movers in Agentic Commerce may Build Lasting Advantages as LLMs Learn and Remember
CANNES, France – Unlike traditional search engines that simply indexed pages without memory, large language models learn from consumer interactions. Some think that creates a case for brands to move into agentic commerce. “If you’re a first mover and you’ve provided all your data and then they’re seeing the behavioral aspects of how consumers are […]
Gay Romance Podcast ‘Drive Thru Magic’ Casts Daniel J. Kim and Danielle Kennedy, Sets September Release Date (EXCLUSIVE)
Daniel J. Kim (“Cobra Kai”) and Danielle Kennedy (“The ’Burbs”) have joined the cast of “Drive Thru Magic,” the upcoming scripted fiction podcast from actor, writer and director Briggon Snow (“The Bright Sessions”). The project is produced by Atypical Artists and executive produced by Lauren Shippen. “Drive Thru Magic” is a gay romance drama set against the unlikely backdrop of […]
X Live-Tweets Its Fight Against Chatbot Spam In Real-Time via @sejournal, @martinibuster
X publicly documented its anti-chatbot campaign over 24 hours, showing how quickly AI-generated spam evolves and how X responds. The post X Live-Tweets Its Fight Against Chatbot Spam In Real-Time appeared first on Search Engine Journal.
‘EverQuest Legends’ Unveils Cat Race Kerran as Playable Characters for Video Game Franchise’s Reboot (EXCLUSIVE)
The upcoming “EverQuest” reboot video game, “EverQuest Legends,” will launch with the 25-year-old franchise’s fan-favorite Kerran cat race as playable characters. The announcement was made Saturday at San Diego Comic-Con’s “EverQuest Legends” panel, just days ahead of the game’s July 28 launch. “In our game, we’re excited to announce for the first time that we […]
Charging AI Bots Decides Which Agents Can Still Cite You via @sejournal, @slobodanmanic
AI bot paywalls are framed as new income. The real question is which AI answers you're willing to disappear from. The post Charging AI Bots Decides Which Agents Can Still Cite You appeared first on Search Engine Journal.
Google’s Q2: Precise Revenue Figures, Click Claims You Can’t Check via @sejournal, @MattGSouthern
Alphabet detailed Search revenue to the decimal. Google described web traffic in three kinds of unverifiable claims. Q2 widened the gap. The post Google’s Q2: Precise Revenue Figures, Click Claims You Can’t Check appeared first on Search Engine Journal.
Google Data Compares Gemini & AI Mode Use Against Daily Life via @sejournal, @MattGSouthern
Google's new AI & Economy report compares Gemini and AI Mode conversations against how Americans spend their days. The post Google Data Compares Gemini & AI Mode Use Against Daily Life appeared first on Search Engine Journal.
Google Says Why It May Ignore Robots.txt And Negatively Impact SEO via @sejournal, @martinibuster
Google's John Mueller explains a robots.txt quirk that can cause Googlebot to ignore robots.txt rules. The post Google Says Why It May Ignore Robots.txt And Negatively Impact SEO appeared first on Search Engine Journal.
Jewel-Osco president retires
Thomas Lofland has stepped down less than a year after assuming leadership of the Albertsons banner.
The AI Overviews YouTube Gap: The Platform Your Team Skipped For 20 Years via @sejournal, @gregjarboe
Stop measuring creator partnerships by view counts. The value shows up downstream, in traffic, AI citations, and conversions your dashboard isn't tracking. The post The AI Overviews YouTube Gap: The Platform Your Team Skipped For 20 Years appeared first on Search Engine Journal.
Emergency Brand Audit: What AI Says About Your Locations via @sejournal, @lorenbaker
GatherUp's Annie Jackson and Jason Wertham show how to audit what ChatGPT and AI Overviews say about your locations, and which inputs change the answer. The post Emergency Brand Audit: What AI Says About Your Locations appeared first on Search Engine Journal.
Marketing Vanguard at Cannes: The Smart Ring That Made Wellness More Useful ft. Doug Sweeny of Ōura
Framing a personal health product as a performance tool for anyone who has to show up at their best.
5 Questions for… Brian Kilmeade on Fox & Friends’ 25th Anniversary
The news presenter also gave insight into the 2026 World Cup.
Why People Really Got So Mad About Coke’s New ‘Marlboro’ Typeface
Possessive consumers don't like when their favorite brands make big changes
Is Hoka slowing down?
Deckers Brands, which also runs Ugg, beat expectations for Q1, but some analysts wonder whether demand for its sneaker brand could wane.
Under Armour teams with ‘Heated Rivalry’ star for new campaign
François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.
Škoda teaches people how to pronounce the brand's name
Leo UK created the campaign.
Born Social launches creator platform to counter AI-generated content
Born Creator Community aims to help global brands scale human-led creative as social feeds become saturated with synthetic media.
Meta ad costs hit five-year low as creative drives performance
Platforms’ AI targeting is driving costs down for brands, but conversion rates decline.
Publicis Groupe UK hires Laura Vipond as chief growth officer of Creative Practice
Vipond joins from Ogilvy UK.