News
21,006 articles covering the AdTech ecosystem
Rival Technologies Announces MCP and First Syndicated Intelligence Offering
New capabilities help organizations build, manage and apply customer knowledge across research and enterprise AI Rival Technologies announced its new Model Context Protocol (MCP), giving organizations a direct way to connect proprietary research data with full context from the Rival platform with enterprise AI applications. The company also unveiled its first syndicated intelligence offering, the […]
.mobile Becomes the Best-Selling Domain String for the Mobile-First Economy
Following its General Availability launch, .mobile is outselling new domains as entrepreneurs and small businesses race to adopt a mobile‑first identity DomainPeople, Inc., one of the world’s earliest ICANN-accredited registrars, today announced that .mobile has become the best-selling domain string for the new mobile-first economy — the only true mobile-first top-level domain built for businesses, […]
Instinctools Launches Vibe Code Audit and Cleanup Services to Bring AI-Generated Software to Market Readiness
The service line combines a 360-degree audit of vibe-coded builds with targeted stabilization work: architecture restructuring, security fixes, test coverage. Instinctools, a software engineering company focused on AI-powered digital solutions, has launched Vibe Code Audit & Cleanup Services — a dedicated offering for companies that built software with AI coding tools and now need it […]
Dynatrace Brings Autonomous Operations to Enterprise AI, Moving from Insight to Action
New innovations extend Dynatrace Intelligence beyond analysis and recommendations into trusted, autonomous execution Dynatrace, the leading AI-powered observability platform, announced major advancements to Dynatrace Intelligence that help automatically resolve incidents, prevent disruptions, and accelerate operations while maintaining the human oversight and governance enterprises require. Building on the introduction of Dynatrace Intelligence earlier this year, Dynatrace is adding […]
Elastic Brings Jina Multimodal and Multilingual Semantic Search to On-Premises and Air-Gapped Environments
Jina embedding and reranker models with frontier-grade accuracy are now available with zero external calls Elastic , the Search AI Company, announced that Jina AI models are available for on-premises and air-gapped environments through Jina On-Prem. Designed for regulated industries, air-gapped environments, or organizations that want full control over data, cost, and performance, Jina On-Prem […]
Canada Goose brings nature’s fringe to lifestyle marketing push
Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its audience to the natural world.
Ticker: Cecilia Vega Says She Wasn’t Given a Reason for 60 Minutes Dismissal
Paramount Skydance’s acquisition of Warner Bros. Discovery could be delayed until June 2027.
Week of July 13 Cable News Ratings: Cable Nets See Growth
The three networks had double-digit growth in both categories during primetime.
AI is pushing composability beyond software
The martech stack now has a new building block: intelligence that can reason, plan, and work alongside SaaS systems and human teams. The post AI is pushing composability beyond software appeared first on MarTech.
Optimizing for the holiday ecommerce surge
Maximizing your revenue during the peak retail season requires structural readiness. Here are the five essential applications your team must optimize. The post Optimizing for the holiday ecommerce surge appeared first on MarTech.
Why your AI-review process is going to fail
Reviewing AI output for plausibility isn't enough. Here's a simple structure you can apply to protect yourself from "hallucinations." The post Why your AI-review process is going to fail appeared first on MarTech.
Teck Noc Launches Service to Track How Brands Appear in AI Search Answers
New service from Teck Noc monitors whether businesses are being cited by AI tools like ChatGPT and Gemini, as competitors already are. Digital marketing agency Teck Noc has launched AI Search Monitoring, a new service that tracks how and whether businesses are mentioned or cited in answers generated by AI tools such as ChatGPT, Gemini, […]
Creatio Partners with ai4process as Exclusive Partner in India and Global System Integrator
The new partnership will help organizations modernize operations with AI and no-code Creatio, an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale, today announced a partnership with ai4process Ltd, a global digital transformation and enterprise automation consulting company. Through the partnership, ai4process […]
Oscar Mayer fetes Wienermobile’s 90 years with Milk Bar hot dog cake
The Wiener Cake leverages a viral trend to keep the brand front-of-mind during the summer months.
Google May Be Penalizing AI-Generated Content As Thin Content via @sejournal, @martinibuster
Google may be penalizing AI-generated content under an expanded definition of thin content. The post Google May Be Penalizing AI-Generated Content As Thin Content appeared first on Search Engine Journal.
Google Ads’ Target-Based Bidding Update For Ecommerce via @sejournal, @tonyadam
Google's August 17 update pushes budget-limited Target CPA and Target ROAS campaigns toward their stated targets, risking higher costs unless advertisers audit and adjust first. The post Google Ads’ Target-Based Bidding Update For Ecommerce appeared first on Search Engine Journal.
Monzo introduces ‘Get Busy Living’ with cinematic spots from Daniel Wolfe
BBH London’s campaign features 10 films in which banking fades into the background of everyday life.
The Open Internet Is Closing The Gap With Walled Gardens
Two-thirds of consumer attention lives on the open internet, but only one-fifth of ad spend follows it there. That gap is no accident. Walled gardens spent the past decade creating it. But now the gap is about to close. Better data, real investment in AI, credible measurement and market consolidation are giving the open internet […] The post The Open Internet Is Closing The Gap With Walled Gardens appeared first on AdExchanger.
Retail brands risk optimizing the wrong thing
AI platforms are making purchase decisions. Is your brand structured to be found?
Audience-proof your campaigns: Defensible strategy for marketers
Make your BFCM bets defensible: simulate audience reactions before launch.
Dylan Mulvaney Fires Back After Trump Mocks Her and Kaitlan Collins in White House Correspondents’ Dinner Speech: ‘Actually the Greatest Compliment of All’
Dylan Mulvaney has hit back at U.S. President Donald Trump after he mocked the trans advocate, actress and singer in his White House Correspondents’ Dinner speech on Friday. “My name is Dylan Mulvaney and the president said my name four times in his speech on Friday night,” she began a TikTok video response posted on […]
Holiday planning needs a new playbook
This holiday season, agility—not bigger budgets—will separate winners from everyone else.
Google Expands Review Guidelines And Warns Of Manual Actions via @sejournal, @martinibuster
Google expanded its review snippet documentation with new ways content can trigger a manual action. The post Google Expands Review Guidelines And Warns Of Manual Actions appeared first on Search Engine Journal.
Proportion of adland ready to quit over stricter in-office policies rises to more than half
The finding from the Great Pitch Poll showed an increase on last year’s 42%.