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16,949 articles covering the AdTech ecosystem
In Graphic Detail: Why OpenAI’s ad business is still a work in progress
As OpenAI is reportedly gearing up to go public as early as September, Digiday has charted the promise, and early tensions behind its ad business.
Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value
An exodus of betting brands from the Premier League means there’s a chance for marketers to bag cut-price soccer partnerships. But proving the worth of that investment is another concern.
The Endless Clone Wars; DTC Might Grow Up In Court
Social Butterflies Meta quietly launched an app called Forum this week, which the company says is “built for deeper discussions, real answers and the communities you care about,” reports Social Media Today. This news may seem like a nothingburger on the surface, but it’s interesting for a couple of reasons. First, it’s yet another example […] The post The Endless Clone Wars; DTC Might Grow Up In Court appeared first on AdExchanger.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 05/24/2026
For the second week in a row, MrBeast captured the #1 spot in our Global Top 50 ranking. The owner of YouTube's most-subscribed channel is finishing May on a high note. Over seven days, he outpaced all other YouTube channels by more than 500 million views, collecting 1.64 billion weekly views in all. That sum brought his all-time view count above 124 billion -- and that's just on the main MrBeast channel. Elsewhere in the ranking, Indian channels continue to dominate. It's a pop culture product born in South Korea, however, that is exerting the greatest influence on a prominent category of short-form creators. Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 05/24/2026
MrBeast paired his #1 finish in the Global Top 50 with an equally impressive performance in our subscriber ranking. North Carolina's native son added three million new subs on his main channel during the third full week of May. MrBeast is fast approaching unprecedented territory; he should only need until the end of June to become the first YouTuber with at least 500 million subs. No one will be able to catch MrBeast before he reaches that mark, but a major event kicking off in June will certainly reshape our charts. Are you ready for some (association) football? Visit Tubefilter for more great stories.
Gmail Content Linked To AI Mode Brand Visibility Lift via @sejournal, @MattGSouthern
iPullRank tested Gmail and Photos signals in opted-in AI Mode Personal Intelligence accounts. Gmail showed the strongest brand visibility lift. The post Gmail Content Linked To AI Mode Brand Visibility Lift appeared first on Search Engine Journal.
Following Shein sale, Everlane founder launches new brand, ‘Still Radical’
"Same principles, but a new take. And this time: no venture capital, no private equity," Michael Preysman writes on the brand’s site, which for now is just collecting emails.
Spotify Adds 650-Plus Narrated Articles to Audiobook Lineup, Including From Variety
Spotify is bringing another format to listeners’ ears: narrated articles. Starting Tuesday, more than 650 long-form magazine articles will be available (in English) to Spotify users where audiobooks are available. The curated collection of narrated articles, produced the Spotify Audiobooks in-house team, the includes stories from publications including Rolling Stone, The Atlantic, Vogue, Billboard, Vibe, […]
UMG’s new TikTok and Spotify deals are what we should expect in the age of AI
In its latest deal with TikTok, Universal Music Group said it’s all about “[promoting] human artistry.” That’s a pretty statement–but if you think it means UMG is anti-AI, think again. The new UMG x TikTok deal is a multiyear licensing agreement that lets TikTok keep songs from chart-topping artists like Lady Gaga in exchange for […] Visit Tubefilter for more great stories.
At Cannes, ByteDance brings generative AI films into the market
Does generative AI represent the future of the film world, or is it an existential threat to the entire industry? At the 2026 Cannes Film Festival, that question was up for debate. ByteDance brought a new dimension to the venerable film festival. The parent company of TikTok operates an AI video generator called Seedance, and that technology was used to produce several projects that screened in and around Cannes during the 12-day festival. Visit Tubefilter for more great stories.
How To: Optimize Your Small Business For AI-Powered Search via @sejournal, @lorenbaker
Ensure your business stands out in AI Search results. Get proven strategies to improve your online presence effectively. The post How To: Optimize Your Small Business For AI-Powered Search appeared first on Search Engine Journal.
Google Is Retiring Standalone Display Campaigns In Favor Of Demand Gen via @sejournal, @brookeosmundson
Google is moving Display campaigns into Demand Gen, changing how advertisers manage GDN inventory, exclusions, reporting, and campaign controls inside Google Ads. The post Google Is Retiring Standalone Display Campaigns In Favor Of Demand Gen appeared first on Search Engine Journal.
Google CEO On AI Overviews: ‘More Opinionated Than It Should Be’ via @sejournal, @MattGSouthern
Pichai reviewed a live AI Overview and called it "more opinionated than it should be." He also addressed bounce clicks and publisher traffic. The post Google CEO On AI Overviews: ‘More Opinionated Than It Should Be’ appeared first on Search Engine Journal.
OpenAI Hires ServiceNow CMO Colin Fleming to Lead Business Marketing Push
Fleming says he would have “regretted not taking the swing."
Beet@20: Doug Rozen of Cadent Warns AI Won’t Replace You, but AI Experts Might
As Beet.TV marks 20 years and roughly 11,000 interviews chronicling the twists, turns and identity crises of the media business, Doug Rozen, president of predictive advertising company Cadent, has a message for advertisers everywhere: consumers are exhausted, your frequency cap is probably broken and nobody wants to see the same streaming ad four times in [...]
Crossmedia’s AI Is Built to Free Planners From Excel Hell
For many in the media planning and buying world, the daily work remains full of manual processes and disconnected spreadsheets. But, as artificial intelligence continues its march across the industry, some are seeing an opportunity to rewire that legacy system. The goal is to create an integrated ecosystem that automates the grunt work, freeing up [...]
Variety Hires Corbin Bolies as AI Reporter
Variety has hired Corbin Bolies as a business reporter covering the intersection of AI and entertainment, with a focus on how the technology is affecting film, television, music and media. Bolies was previously a media reporter at TheWrap, where he covered the business of journalism and its intersection with politics and tech. Prior to that […]
Etsy campaign celebrates being human
Orchard created the campaign.
How emotional engagement sets gaming apart as a high-impact channel
Gaming fosters sustained, focused engagement, but as a new white paper demonstrates, its heightened emotional gameplay also creates an ideal advertising environment.
How Blueland Reinvented Its Packaging for the Retail Aisle
The sustainable brand revamped its logo and rolled out new colors to packaging.
Kroger loses another senior executive
Company veteran Valerie Jabbar, who was SVP of retail divisions, recently retired.
Lidl US appoints new CEO
Alan Barry, currently the discount grocer’s chief operating officer, will assume his new role in July.
Walmart ties expected tariff refunds to price strategy amid cost pressures
CFO John David Rainey said potential recoveries would be directed toward lowering prices as fuel costs pressure consumers.
Shoe Carnival ditches rebanner strategy
The company sees renewed merit in running its namesake and Shoe Station brands as independent components of its portfolio.