The Open Internet Is Closing The Gap With Walled Gardens

Two-thirds of consumer attention lives on the open internet, but only one-fifth of ad spend follows it there. That gap is no accident. Walled gardens spent the past decade creating it. But now the gap is about to close. Better data, real investment in AI, credible measurement and market consolidation are giving the open internet […] The post The Open Internet Is Closing The Gap With Walled Gardens appeared first on AdExchanger.

Last updated Jul 27, 2026 by ATDb automated enrichment