Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game

The new agentic world is exciting. Not a day goes by that I don’t discuss something cool I’ve seen using Claude or realize that I can now vibe code an app to handle a task for my wife. But with all new things, there’s a risk of neglecting our product management discipline in the bliss […] The post Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game appeared first on AdExchanger.

Last updated Jul 27, 2026 by ATDb automated enrichment