Predictive Intent and Martech: Marketing to Customers Before They Search

Marketing has been reactive for decades. Traditionally, businesses have depended on customers to take the first step by searching for products, visiting websites, downloading content, clicking on advertisements, or engaging with brands across digital channels. These behaviors have long acted as stand-ins for intent, enabling marketers to identify potential customers and customize their outreach. This […]

Last updated Jul 27, 2026 by ATDb automated enrichment