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20,712 articles covering the AdTech ecosystem
Safeway plugin comes to ChatGPT
Customers can now type requests and preferences into the AI platform to help build their carts and discover new items.
Should grocers try reclassifying their beverage aisles?
The category is becoming more fragmented across channels and linked to specific consumer needs such as hydration, FMI found.
Tracking mergers and acquisitions in the grocery industry
As the pressure grocers face to scale up grows, Grocery Dive is monitoring large and small deals across the industry.
Claire’s revamps iconic piercing experience
The retailer is rolling out updated training, store displays, earring merchandise and more as part of a broader update to its store service.
Knowband Launches Customer Engagement and SEO Solutions for 160,000+ PrestaShop Merchants Worldwide
Knowband Launches a No-Code Form Builder, WhatsApp CRM, and AI-Powered Blog Manager for PrestaShop to Boost Engagement, Lead Generation, and SEO Knowband, a well-known and trusted name in the global eCommerce solutions space, has expanded its PrestaShop product line with three new solutions built around customer engagement and search visibility. After years of building performance-driven […]
SOCi Links Restaurant Growth to AI Visibility
Restaurant expansion and contraction are often explained by consumer demand, labor costs, menu innovation, or access to capital. New research from SOCi suggests another metric deserves attention: local AI visibility. Analyzing eight restaurant chains expanding in 2026 alongside eight brands reducing their footprints, SOCi found a consistent performance gap across every major local discovery channel. […] SOCi Links Restaurant Growth to AI Visibility first appeared on Street Fight.
Lilly’s women’s sports push gets assist from WNBA on Prime campaign
The pharmaceutical company partnered with Amazon Ads for a spot starring basketball legend and WNBA on Prime analyst Candace Parker.
A CMO’s guide to machine relations
PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on AI platforms.
Fossil ads using AI to identify target profiles earn 58.8M impressions
In-flight Wi-Fi pre-roll helped to drive traffic to a virtual holiday pop-up shop as part of a campaign targeting three traveler profiles.
WordPress 7.1 Accessibility Change May Break Some Plugins via @sejournal, @martinibuster
A WordPress 7.1 accessibility improvement could impact some plugins that make changes in the admin screens. The post WordPress 7.1 Accessibility Change May Break Some Plugins appeared first on Search Engine Journal.
Human Craft, Chaos, and Creativity: Navigating the Agency Value Shift
We sat down with Arthur Perez, managing director and head of strategy at London-based global creative agency Stereo Creative, to discuss how AI is impacting ad agencies. The post Human Craft, Chaos, and Creativity: Navigating the Agency Value Shift appeared first on ExchangeWire.com.
MarTech Breakthrough Awards Name Clinch CEO Oz Etzioni “CEO of the Year”
Clinch, the operating system for autonomous advertising, today (6th August, 2026) announced that co-founder and CEO Oz Etzioni has been named "MarTech Company CEO of the Year" in the 2026 MarTech Breakthrough Awards. The annual programme recognises leading companies and [...] The post MarTech Breakthrough Awards Name Clinch CEO Oz Etzioni “CEO of the Year” appeared first on ExchangeWire.com.
Arena Club spot with Derek Jeter turns card collecting into a proper chase
Giannis Antetokounmpo and Joe Burrow also have cameos in the high-energy ad from Orchard.
Kalshi keeps the absurdity but explains more about the platform in new spot
Tom Kuntz and Hoyte van Hoytema team up for a playful piece featuring a very long sandwich.
Cloudflare Wants to Tell Brands Whether AI Is Actually Recommending Them
Its new tool, the AEO Visibility Dashboard, will use first-party data to reveal how answer engines are using their content.
WBD CEO Comments on Company Culture Amid Paramount Merger Turmoil
Paramount and Warner Bros. Discovery's merger is facing headwinds amid an antitrust trial.
Stop looking for the perfect attribution model
No attribution model can answer every business question. Successful B2B marketers combine attribution, MMM, and experimentation instead. The post Stop looking for the perfect attribution model appeared first on MarTech.
How agencies are evolving to overcome AI
Routine content creation is becoming less valuable. New research shows agencies are responding by selling expertise instead of production. The post How agencies are evolving to overcome AI appeared first on MarTech.
‘It will take a few years’: WPP CEO Cindy Rose says outcome-based pay is still years away
WPP’s boss looks towards “mixed economy” business model as ad giant shows green shoots
‘GTA 6’ to Debut ‘Extended Look’ on Netflix and YouTube on Aug. 27
New footage of “Grand Theft Auto VI” will debut on Netflix and YouTube later this month. Per a press release from Rockstar Games Thursday, “Grand Theft Auto VI: An Extended Look will premiere on Netflix Thursday, August 27 at 3 p.m. ET and will also launch on the official Rockstar Games YouTube channel and the Grand Theft Auto VI site at […]
How AI Search Trends Are Changing PPC Campaign Structures – Ask A PPC via @sejournal, @navahf
AI research habits are reshaping PPC accounts. Here is when to consolidate, when to segment, and how conversion values keep budget flowing to valuable buyers. The post How AI Search Trends Are Changing PPC Campaign Structures – Ask A PPC appeared first on Search Engine Journal.
WPP Sees Green Shoot From its Internal Simplification
As she approaches her one-year anniversary as CEO of British agency group WPP, Cindy Rose today shared the most positive set of quarterly earnings under her stewardship so far, signs that the turnaround she was brought in to manage is starting to take hold. Many of the key figures were still negative in a literal Read More
Global Delivers Huge Scale Across UK Radio, Leading Growth for Commercial Radio
Global has reported an impressive set of RAJAR listening figures for Q2 2026, reaching 29 million weekly listeners, delivering 283 million listening hours and a 27.5% share. According to RAJAR, radio reaches a record 51 million adults in the UK every week, reaching 87% of the population. On average, [...] The post Global Delivers Huge Scale Across UK Radio, Leading Growth for Commercial Radio appeared first on ExchangeWire.com.
Cloud Is the Cash Engine Funding Big Tech’s $725bn AI Bill, and Meta Wants In
Meta, Alphabet, Microsoft and Amazon all reported Q2 earnings last week–and cloud is emerging as the industry's answer to its own AI spending problem.