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Samsung TV Plus Partners With Dhar Mann Studios to Premiere Its First Original Series

The tie-up underscores how creators can help FAST platforms break into the world of original programming.

Week of May 25 Morning News Ratings: Today Sees Demo Growth Post-Holiday

All three morning programs recorded week-to-week declines in total viewers.

Netflix Scores Exclusive FIFA Game Ahead of World Cup

Netflix and FIFA partner for new game ahead of 2026 World Cup.

Walmart Enters Restaurant Delivery With 1,400 Subway Locations

Executives teased more in-store QSR delivery tie-ups in the coming months.

Week of May 25 Cable News Ratings: MS NOW Has Demo Growth in Primetime and Total Day

Fox News had total viewer gains in primetime, and CNN saw demo gains during total day.

AI agents can’t help if they can’t see your marketing data by Optmyzr

MCP solves the infrastructure problem that kept AI agents stuck at the analysis stage. But raw access to a live ad account is a liability without the guardrails a platform like Optmyzr provides. The post AI agents can’t help if they can’t see your marketing data appeared first on MarTech.

IPO Day Q&A: Liftoff’s COO On Catching A Better IPO Window

Just over three months after hitting pause on its original Nasdaq debut, Liftoff’s IPO lifted off on Thursday. (Hey, the pun was right there, we had no choice.) The mobile app marketing and performance platform priced its shares at $23 a pop – just above its revised $20 to $22 range – and raised roughly $437 million. […] The post IPO Day Q&A: Liftoff’s COO On Catching A Better IPO Window appeared first on AdExchanger.

Morningstar Credit Analytics Launches AI Access to CRE Surveillance and CMBS Analytics

New integration enables licensed users to query live deal-level credit intelligence within Anthropic’s Claude using natural language Morningstar Credit Analytics (MCA), a wholly-owned subsidiary of Morningstar, Inc. announced a new AI integration designed to enable licensed users to access Morningstar Credit Analytics’ commercial real estate (CRE) and commercial mortgage-backed securities (CMBS) data directly within Anthropic’s […]

One NZ Sets New Telco Industry Benchmark with UiPath, Accelerating Enterprise Mobile Provisioning from Days to Minutes

AI-powered orchestration enables one of ANZ’s leading telcos to dramatically reduce complexity and accelerate service delivery for enterprise customers UiPath, a global leader in business orchestration and automation, announced that One NZ has set a new benchmark for enterprise service delivery across ANZ using UiPath Maestro™— a cloud-native orchestration platform unifying automation, AI agents, and […]

EDO Launches Ad EnGage Optimize — Autonomous, AI-Powered Solution Bringing Outcomes-Driven Campaign Optimization to Convergent TV

New solution goes beyond campaign measurement to recommend performance optimizations at scale— new research shows up to 35%+ of CTV ad impressions can be reinvested in higher-performing inventory through smarter frequency capping alone EDO, the TV outcomes company, announced the release of Ad EnGage Optimize, the latest addition to its Ad EnGage platform, purpose-built for […]

TiVo Video Trends Report Finds Consumer Video Engagement Reached Peak Levels in 2025 Despite Economic Pressure

Households returned to 10+ video services while daily viewing surpassed five hours, marking the highest engagement levels since 2021 TiVo, a wholly owned subsidiary of Xperi Inc., released its Q4 2025 Video Trends Report, which reinforces that video serves as a historically resilient, high-priority category, even as the entertainment landscape grows increasingly fragmented and competitive. The […]

DataGroomr Announces Agentic Enrichment

DataGroomr customers can now orchestrate GenAI and third-party enrichment providers through agentic workflows while maintaining clean, trusted Salesforce data. DataGroomr announced new AI-powered enrichment capabilities for its Salesforce data quality platform on Salesforce AgentExchange, Salesforce’s marketplace for the agentic era that brings together the rich ecosystems of AppExchange, Slack, and Agentforce into one experience. The […]

TwelveLabs Achieves AWS AI Competency Recognition Status

Recognition validates TwelveLabs’ technical expertise and customer success on AWS as the companies expand video intelligence collaboration TwelveLabs, the video understanding company, today announced that it earned the Amazon Web Services (AWS) AI Competency, a specialization that recognizes TwelveLabs as an AWS Partner with clear technical proficiency and success delivering AI solutions on AWS. “Achieving […]

Barack Obama Joins Malcom Gladwell on Podcast Series About Reconstruction Era’s ‘Unfinished Promise’

President Barack Obama is one of the prominent voices featured in a new podcast, “Reconstruction: The Unfinished Promise,” hosted by author and podcaster Malcolm Gladwell. The eight-part audio series from the History Channel is produced in collaboration with Barack and Michelle Obama’s Higher Ground production company, Malcom Gladwell’s Pushkin Industries and Audible. It’s available starting […]

Snap Acquires AR Firm Illumix in Bid to Boost Augmented Reality Efforts (EXCLUSIVE)

Snap, parent of Snapchat, has acquired spatial augmented reality company Illumix in a bid to boost its AR efforts. The company’s interest was spurred by Illumix’s work in scaling its mapping technology and building it out for real-world experiences. As part of the deal, Snap will adopt Illumix’s technology and platform as it seeks to […]

Piers Morgan Says SXSW London ‘Could Have Stood Up’ More for Cenk Uygur After He Was Banned From Entering U.K.: ‘I’m a Bit Disappointed’

While speaking at SXSW London on Thursday, Piers Morgan said he was “a bit disappointed” in the organization’s reaction to left-wing commentator Cenk Uygur being barred from entering the U.K. Uygur and his nephew, Hasan Piker — who were both scheduled to speak at SXSW London — were barred from entering the U.K. by the […]

Google Launches ‘Search Profiles’ for Creators and Companies, as AI Summaries Have Caused Steep Traffic Referral Drop-Off

Google is introducing a new way for creators and publishers to promote their content on the search engine with “Search profiles.” The new feature comes amid consternation from website operators and creators that Google’s AI summaries have eroded the volume of referral traffic coming from the search portal. The internet giant describes Search profiles as […]

Magic: The Gathering Unveils New ‘Marvel Super Heroes’ Card; Game Designers Reveal Plan for Balancing Tie-In Sets With Internal IP Amid TV, Film Adaptations (EXCLUSIVE)

Magic: The Gathering‘s latest “Universes Beyond” set, “Marvel Super Heroes” will be released later this month and Variety has an exclusive reveal of a new card from the collection featuring one of the characters from Agents of S.H.I.E.LD. Releasing June 26, the highly anticipated “Marvel Super Heroes” (the latest addition to a long-time partnership between Marvel and […]

How brands are celebrating 250 years of America amid political polarization

Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners.

Stella Artois expenses bar tabs as part of World Cup on-premise push

With many matches taking place during standard U.S. working hours, the AB InBev brand is helping consumers find workarounds to avoid missing games.

World Cup tests marketers’ ability to prove value of sponsorships

When every brand shows up in the same way, visibility becomes the baseline rather than the differentiator, writes Gartner’s Nicole Greene.

DoorDash upgrades ad platform with LiveRamp pact, premium ad formats

A series of announcements position DoorDash Ads as a way for restaurants and CPG brands to reach new customers and access scaled offsite reach.