News

LiveRamp introduced an interoperability standard for data clean rooms, enabling cross-platform measurement while maintaining privacy compliance across advertising partners.

Criteo reported significant growth in its Commerce Media Platform, with retail media revenue increasing 25% year-over-year as more retailers adopted its technology.

DoubleVerify expanded its DV Authentic Attention measurement to cover retail media networks, enabling brands to evaluate ad engagement across Amazon, Walmart, and other retail platforms.

Integral Ad Science released its Total Media Quality benchmarks for connected TV, providing industry standards for viewability, brand safety, and ad fraud in CTV environments.

Amazon Ads introduced generative AI-powered creative tools that help advertisers automatically produce lifestyle imagery and video content for campaigns at scale.

Magnite became a key programmatic partner for Netflix's ad-supported tier, enabling demand-side platforms to bid on Netflix inventory through Magnite's exchange.

Google confirmed it will not deprecate third-party cookies in Chrome. Instead, users will be given a choice to manage cookie preferences via the Privacy Sandbox framework.

The Trade Desk reported Q4 2024 revenue of $628 million, a 23% increase year-over-year, driven by strong demand for connected TV and retail media advertising.