News
11,828 articles covering the AdTech ecosystem
Future Today’s Tim Ware: Direct Deals Drive CTV Success
Direct publisher relationships are appearing more essential for tapping into connected TV benefits by enabling buyer goal identification, KPI alignment, and optimal signal sharing within bid stream data compared to open marketplace alternatives with unproven supply, contends Tim Ware, vp, Future Today Marketplace at Future Today. “The need for a direct deal is more important [...]
Why loyalty programs can’t afford to overlook aging consumers
As the U.S. population ages, programs designed for younger shoppers risk alienating their most stable and valuable customers, experts say.
How traditional grocers are trying to narrow the ‘value gap’ with discount competitors
From price locks to refreshed loyalty programs, grocers like Kroger and ShopRite are moving beyond traditional pricing strategies to win over shoppers.
Food City appoints new CFO
The regional supermarket chain has promoted Paul Cox to take over as finance chief from Eddie Neely, who is retiring.
Inside Walmart’s creator-driven social commerce playbook
The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart Creator program.
TestRail Launches AI Test Script Generation to Eliminate Boilerplate Coding for Automation Engineers
TestRail 10.2 enables enterprise quality teams to turn documented test cases into structured automation code with full project artifacts in near real time, replacing 30-60 minutes of manual boilerplate coding per test TestRail, the leading dedicated QA test management platform, announced TestRail 10.2, featuring AI Test Script Generation, a new open beta capability immediately available […]
AI Digital Relaunches Elevate: The AI-Powered Intelligence Platform Built to Break Open the Black Box
Elevate cuts manual research, planning, and reporting hours by up to 90%, empowering agencies with vendor-agnostic AI intelligence across the entire digital ecosystem AI Digital, the AI-native consultancy and innovation partner powered by an Open Garden Framework, announces the relaunch of Elevate — its AI-powered marketing intelligence platform, redesigned to unify research, planning, optimization, and reporting […]
Clarvos Introduces Agentic Workflow Platform to Help Small Businesses Find Customers and Launch Campaigns in Minutes
Early access workflow uses AI agents to help growing businesses discover new audiences, generate creative, identify trends and manage marketing across channels in one system Clarvos, a marketing technology startup focused on simplifying marketing workflows for growing businesses, announced the early access launch of its agentic marketing workflow platform designed to simplify how growing small […]
fullthrottle.ai® Expands Into Audio With Premium Inventory, Streamlined Activation, and Unified Measurement
Built into existing campaign workflows, teams can plan, activate, and optimize audio in conjunction with other channels, without added complexity or fragmentation. fullthrottle.ai®, a pioneering innovator in first-party data media solutions and AdTech operating systems, announced expanded audio advertising capabilities within its platform. With this update, advertisers can activate audio campaigns across premium streaming, podcast, […]
Automation Anywhere Reports 61% of Q4 Software Bookings from AI as Enterprises Deploy Agentic AI to Run Core Business Functions
Double-digit non-GAAP ARR and RPO growth, coupled with 23% growth in $1M+ ARR customers reflect sustained enterprise investment in production‑scale AI Automation Anywhere, the leading provider of Agentic Process Automation (APA) and agentic solutions, announced fourth-quarter results that reflect a shift in enterprise use of AI: moving from experimentation to deploying solutions that solve real […]
DXC Partners with ServiceNow on a New Wave of AI-first Enterprise Transformation
DXC adopts ServiceNow’s Core Business Suite as Customer Zero, activating agentic AI across core business functions for a Global Business Services-led transformation The partnership combines DXC’s transformation expertise with the ServiceNow AI Platform to power smarter, more resilient operations across the enterprise DXC will enable customers to replicate these transformation outcomes at scale DXC Technology, […]
Hoonartek Launches ClearView An Agentic Decision Layer That Activates the Data Estate and Replaces SaaS Bloat
Hoonartek launched ClearView™, an agentic decisioning layer built for enterprises that have invested in modern data platforms but have yet to translate that investment into autonomous, business-driven execution. Most large enterprises face a common challenge: a mature data estate—lakehouse, cloud warehouse, and years of engineering—combined with a growing stack of point SaaS products, each solving […]
Accelerating Aum Growth with the Right Distibution Intelligence and Master Data Management (MDM) Solution
Turn fragmented distribution data into a trusted foundation for sales and marketing execution and AUM growth SalesFocus Solutions (SFS), a fintech leader servicing the asset management industry, announced its comprehensive Distribution Intelligence and Master Data Management (MDM) solution has been instrumental in providing a single, trusted source of data(“Golden Copy”) for its clients, empowering quicker, smarter […]
Video Innovation Drives 2x Higher Purchase Intent, Study Finds
As the video gap persists, this annual market study shows consumers are ready to reward brands that use personalized, AI-powered video and leave those that don’t. A new study of 2,500 adults in the U.S. and U.K. reveals 80% of consumers want more video from brands, but nearly half (46%) say they never receive any video communications […]
Wishtree Technologies Announces Partnership with Databricks to Strengthen Data and AI Capabilities
Helping enterprises unify fragmented data and build production-ready AI solutions on Databricks Wishtree Technologies Inc., an AI-native product engineering services company, today announced a strategic partnership with Databricks, the data and AI company. This collaboration marks an important step in Wishtree’s continued commitment to enabling organizations to harness the full potential of their data. Through […]
US Bank inks NFL sponsorship in latest step of brand’s cultural evolution
CMO Michael Lacorazza details a deal that enlists likely top draft pick Fernando Mendoza as the bank’s Chief Financial Playmaker.
From T-Shaped To M-Shaped: The PPC Career Evolution Nobody Is Talking About
PPC professionals commanding higher compensation are moving beyond T-shaped skill sets toward M-shaped expertise with multiple deep, complementary disciplines. The post From T-Shaped To M-Shaped: The PPC Career Evolution Nobody Is Talking About appeared first on Search Engine Journal.
How Consumers Navigate High-Stakes Purchases In AI Mode via @sejournal, @Kevin_Indig
New research shows AI Mode is reshaping buying decisions. Learn how to secure visibility, trust, and top placement. The post How Consumers Navigate High-Stakes Purchases In AI Mode appeared first on Search Engine Journal.
Wireless cancelled, drinks brands pull sponsorship after Kanye West backlash
Pepsi, Diageo and AB InBev's decision followed widespread criticism of the London festival's booking of West.
Red Bull takes over Royal Albert Hall with esports tournament
We Are Collider created the event.
Wise’s debut work by Ace of Hearts features OOH for parody banks
The campaign includes a Transport for London takeover.
OpenAI CMO Kate Rouch steps down
Rouch joined OpenAI in 2025 from Coinbase and has previously held positions at Meta and The Bridgespan Group.
Week in Charts: The Dangers of AI Agents Changing Live Campaigns, the Gulf Crisis’ Impact on Global Ad Spend, and the Risks of Being Online for UK Adults
In this week's Week in Charts, the dangers of AI agents changing live campaigns, the Gulf crisis' impact on global ad spend, and the risks of being online for UK adults. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of Read More
Kargo Announces Closed Beta of Project KERA
Kargo announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimise advertising across channels. Built as an intelligent orchestration system, Project KERA turns [...] The post Kargo Announces Closed Beta of Project KERA appeared first on ExchangeWire.com.