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US Bank inks NFL sponsorship in latest step of brand’s cultural evolution

US Bank inks NFL sponsorship in latest step of brand’s cultural evolution

CMO Michael Lacorazza details a deal that enlists likely top draft pick Fernando Mendoza as the bank’s Chief Financial Playmaker.

Last updated Apr 7, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
Apr 7, 2026
Topic
US Bank
Mentions
1