News

Vevo Refines Upfront 2026 Strategy

Vevo, the world’s leading music video network, announced its evolved approach to the 2026 Upfront season, introducing a strategy centred on bespoke, high-impact offerings that reflect the growing demand for more tailored brand solutions. As marketer needs continue to shift, [...] The post Vevo Refines Upfront 2026 Strategy appeared first on ExchangeWire.com.

Amazon Ads & Global Announce Integration Bringing the UK’s Biggest Commercial Audio Brands to Amazon DSP

Amazon Ads and Global, the Media & Entertainment group, today (23rd April, 2026) announced a programmatic integration which gives advertisers using Amazon DSP access to the UK's biggest commercial audio brands including Heart, Capital, and Smooth. The programmatic partnership integrates Amazon [...] The post Amazon Ads & Global Announce Integration Bringing the UK’s Biggest Commercial Audio Brands to Amazon DSP appeared first on ExchangeWire.com.

Pubstack Unveils ‘Spark for Publishers’ to End Publisher Inventory Commoditisation

Pubstack, the leading supply-intelligence platform for digital publishers, today (23rd April, 2026) announces the launch of Spark for Publishers, a new supply intelligence layer designed to help publishers reclaim lost value in programmatic advertising. Over the past decade, the buy side [...] The post Pubstack Unveils ‘Spark for Publishers’ to End Publisher Inventory Commoditisation appeared first on ExchangeWire.com.

Firefly Expands Programmatic Capabilities Through Integration with VIOOH

Firefly, the global leader in moving out-of-home (OOH) advertising, today (23rd April, 2026) announced an integration with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform.  The integration provides an additional programmatic pathway for advertisers to discover and activate Firefly's [...] The post Firefly Expands Programmatic Capabilities Through Integration with VIOOH appeared first on ExchangeWire.com.

Clinch Brings AI-driven Creative Personalisation to Pause Ads Through OpenGlass Partnership

Clinch, the operating system for autonomous advertising, and OpenGlass, the first SSP built for advanced CTV advertising, today (23rd April, 2026) announced that Clinch's ad-serving tags have been certified to run within OpenGlass's Advanced CTV Formats, beginning with pause ads, [...] The post Clinch Brings AI-driven Creative Personalisation to Pause Ads Through OpenGlass Partnership appeared first on ExchangeWire.com.

Tales from '85 x McDonalds - 30s

How to swap or add members to your membership

Ad Age Small Agency Network members can update their agency's seats by completing the embedded form with information on departing and incoming members.

LinkedIn’s AI is changing how content gets distributed

LinkedIn’s latest AI changes are redefining how content gains reach, favoring expertise, consistency, and meaningful signals like saves. The post LinkedIn’s AI is changing how content gets distributed appeared first on MarTech.

NBCU’s Peacock Is Officially On Its Way To Profitability

NBCUniversal successfully called its shot with the nickname “Legendary February.” The post NBCU’s Peacock Is Officially On Its Way To Profitability appeared first on AdExchanger.

Cannes, Captured: AdExchanger and Equativ Partner to Scale the Industry’s Biggest Moments

FOR IMMEDIATE RELEASE: Contact: Dave Colford Chief Marketer Network dcolford@accessintel.com The partnership will power live content, executive conversations and multi-channel distribution from Cannes Lions 2026. [NEW YORK, NY]: AdExchanger announced today a strategic partnership with Equativ, the leading independent end-to-end media platform, to capture, convene and amplify the most important conversations shaping the future of […] The post Cannes, Captured: AdExchanger and Equativ Partner to Scale the Industry’s Biggest Moments appeared first on AdExchanger.

Jellyfish named 2026 Google Cloud Partner of the Year for training in North America

Jellyfish, the integrated global digital marketing company, announced that it has been named a 2026 Google Cloud Partner of the Year in the Training: North America category. This prestigious recognition from Google Cloud highlights Jellyfish’s continued leadership in enabling organisations to unlock the full value of Google Cloud through world-class training, upskilling and certification programs. The […]

Clinch Brings AI-driven Creative Personalization to Pause Ads Through OpenGlass Partnership

Clinch’s certification with OpenGlass unlocks real-time personalization for Advanced TV formats, scalable to 600M+ monthly impressions, across their premium publisher network, closing an operational gap in CTV’s highest-attention formats. Clinch, the operating system for autonomous advertising, and OpenGlass, the first SSP built for advanced CTV advertising, announced that Clinch’s ad-serving tags have been certified to […]

CaliberMind Launches B2B Marketing Mix Modeling, Unifying Tactical Attribution and Strategic Planning in One Platform

CaliberMind helps B2B marketers close “marketing performance insight gap” via a combination of granular visibility of MTA & high-level, strategic view of MMM. CaliberMind, the leading B2B revenue analytics and GTM intelligence platform, today announced the launch of its native Marketing Mix Modeling (MMM) solution. By bringing MMM and Multi-Touch Attribution (MTA) together under one roof, CaliberMind eliminates […]

San Antonio Startup KeepTabz Launches with 15 B2B Customers, Aims to Disrupt $6B Competitive Intelligence Market

New AI-powered competitive intelligence app is already used by startups like Netlify, MixMax, and eSkill to track news, reviews, social, ads and web traffic. KeepTabz (www.keeptabz.ai), a new AI-powered competitive and market intelligence solution, today announced its general availability launch. The app gives sales and marketing teams a real-time command center for tracking competitor activity […]

Connor Tomlinson to Launch Video Podcast in First Project After Leaving ‘Love on the Spectrum,’ Part of PAVE Studios’ New Slate of History Shows

Connor Tomlinson, a breakout star from Netflix’s “Love on the Spectrum” docuseries, has set his next project after exiting the show: He will host a history-themed video podcast for indie podcast network PAVE Studios. Tomlinson, who has Level 1 autism, has built a loyal following of over 2.8 million fans on social media. He’s known […]

How Powerade’s World Cup campaign attempts to break through a crowded field

Forthcoming social content features everyday athletes and up-and-coming international stars in Spain’s Lamine Yamal and Brazil’s Rodrygo Goes.

What marketers need to know as branded films return to screens

E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content.

Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest

Advertisers will be able to launch Reddit campaigns directly through Orange Apron Media’s self-service portal as part of an industry-first integration.

Why Great Content Is No Longer Enough & What Beats It In AI Search via @sejournal, @TaylorDanRW

How AI-driven search is redefining success by prioritizing cited, retrievable content over traditional traffic and clicks. The post Why Great Content Is No Longer Enough & What Beats It In AI Search appeared first on Search Engine Journal.

Why Google Has Changed & Who’s Really Paying for It

Why Google is evolving into a more “engaging” platform, and what declining engagement from younger users means for search and publishers. The post Why Google Has Changed & Who’s Really Paying for It appeared first on Search Engine Journal.

The Real Reason Your SEO Team Hasn’t Made The AI Transition Yet via @sejournal, @DuaneForrester

Enterprise teams must run parallel SEO and AI workflows while building dedicated ownership and measurable transition frameworks. The post The Real Reason Your SEO Team Hasn’t Made The AI Transition Yet appeared first on Search Engine Journal.

Columbia dumps a year’s worth of rain on hikers to test its sportswear

New Adam & Eve\TBWA spots extend the brand’s platform with extreme tests of its summer technologies.

Aviva switches £95m UK media to OMD UK

Winning shop appointed after a pitch between four rivals.

Battersea campaign spotlights “hidden cost” of cute pets

New Commercial Arts created the campaign.