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21,117 articles covering the AdTech ecosystem
Allwyn picks Forsman & Bodenfors for global creative account
VCCP continues to hold UK creative account.
Why Ad Tech Should Be at the Heart of the Creative Industries Agenda
The government’s createch strategy puts the creative industries as a pillar of economic growth. Ad tech should be considered a core part of that… The post Why Ad Tech Should Be at the Heart of the Creative Industries Agenda appeared first on ExchangeWire.com.
Digest: Alipay Unveils AI Agent Overhaul; Hyundai Tests Containerised Ad Tech
In today’s Digest, we cover Ant Group transforming Alipay into an AI-powered platform, Hyundai testing containerised ad tech, and Coupang being hit with a record fine over a massive data breach. The post Digest: Alipay Unveils AI Agent Overhaul; Hyundai Tests Containerised Ad Tech appeared first on ExchangeWire.com.
Media Briefing: The new World Cup SEO playbook: What’s in and what’s out
The World Cup is no longer a guaranteed search traffic bonanza, pushing publishers to rethink SEO and audience strategies.
Yahoo DSP is launching an ‘agent network’
Yahoo positioning itself as an alternative to the industry’s emerging black boxes as part of a 23-partner network.
How USA Today Co. is trying to beat AI Overviews on World Cup news
USA Today Co. is using AI tools to beat AI Overviews in the race for World Cup search traffic around breaking news.
AI podcast experiments march on with Forbes’ new daily audio briefing
Forbes bets on AI-generated audio with a five-minute daily news brief. Stories are selected by product, editorial and an internal AI tool.
How a German publisher JV is turning LLM visibility into a premium brand buy
Germany’s BCN, the joint-venture commercial arm of three major publishing houses – Hubert Burda Media, Funke and Klambt – is rolling out a commercial product that helps brands get properly surfaced and described inside ChatGPT, Gemini and other AI assistants, not just on traditional search results pages.
Open For Business; Maybe Television Was Really YouTube All Along
The AdExchanger Daily Newsletter will be on hiatus for Juneteenth tomorrow, so we’ll see you back here first thing on Monday. AdExchanger will be on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), and we’ll have all the news and gossip from the south of France. Check out the […] The post Open For Business; Maybe Television Was Really YouTube All Along appeared first on AdExchanger.
Dollar General shuffles executive ranks
Among the nine officer appointments was Travis Nixon, who joined the company last fall and was named chief data and AI officer.
Foot Locker vet to lead operations at Kohl’s
Elliott Rodgers, who also spent more than eight years in leadership roles at Ulta, joins the struggling department store in September.
Victoria’s Secret investors back full board after proxy battle
The retailer's shareholders reelected all nine of the remaining nominees put forward by the company, despite pushback from activist group BBRC.
‘BarkBox is not a box’: CEO
Matt Meeker said he has “dealt with some hard truths” as the company looks beyond its personalized subscription box model.
Etsy goes after Prime Day with ‘Shop Other Jeffs’ campaign
The marketplace's campaign features non-billionaire Etsy sellers named Jeff and includes limited-edition merchandise.
Vince CEO: A healthy Saks Global is ‘good for the industry’
Brendan Hoffman said orders from the department store are increasing, as the brand recorded 10.5% net sales growth for Q1.
Coach unites celebrities, Gen Z storytelling under new brand platform
Developed with Gen Z input, &Coach tries to break from fixed luxury campaign narratives to focus on co-authorship.
Maryland Container Store location, slated to be converted to co-branded Bed Bath & Beyond store, to close
The store in Gaithersburg, which was among about 100 Container Store locations scheduled to be converted, will now shutter in July.
Introducing Adobe Brand Visibility: A Unified Solution for the AI Search Era
Adobe Brand Visibility is the first unified solution that brings together Semrush’s AI visibility intelligence with Adobe’s agentic content optimization capabilities, grounded in a deep understanding of business and brand context for organizations to enhance their presence across AI search and boost customer engagement. Marketers can access nearly 300 million real-world AI search prompts (largest […]
Liveops Unveils LiveNexus AI Review & Roadmap to Help CX Leaders Operationalize AI
New engagement debuting at CCW Las Vegas delivers a board-ready AI strategy and 90-day roadmap without touching live operations Liveops, a leader in customer experience outsourcing solutions, launched LiveNexus AI Review & Roadmap, a fixed-scope engagement designed to give CX leaders a clear AI strategy and board-ready roadmap before they change a single live process. […]
Guideline and Mediaocean Expand Exclusive Partnership, Launching New API Integration That Connects Media Plan Management with Prisma’s Omnichannel Advertising Platform
Delivering Customer Value by Automating Reconciliation Across the Full Media Campaign Lifecycle Guideline announced the expanded integration between its media plan management MediaTools platform and Prisma by Mediaocean, the trusted system of record for global media investment, helping brands and agencies connect planning, buying, reporting, and reconciliation workflows across the campaign lifecycle. Through new API […]
Gracenote and PubMatic Bring Curated Live Sports and Content-Level Deals to Programmatic CTV
Integration embeds Gracenote content intelligence, including contextual segments and live sports schedule data, directly within PubMatic’s platform for activation across premium streaming inventory Gracenote, Nielsen’s content intelligence business, and PubMatic, the leading AI-powered adtech company delivering digital advertising performance, announced a strategic partnership that makes connected TV (CTV) inventory easier to discover, evaluate and buy […]
Everpure Announces Data Stream to Expand AI-Ready Data Offerings
New capability provides a comprehensive implementation path for production AI allowing customers to make their data AI-ready for natural language, search, and analysis of unstructured data. Everpure, the company revolutionizing storage and data management, announced the availability of Everpure Data Stream, based on NVIDIA AI Data Platform reference design, which brings advanced AI capabilities directly to enterprise […]
Sabre scales agentic AI deployment as Ultra Group expands globally under Linex
Sabre Corporation, an AI-native technology leader, announced a landmark technology deployment with Ultra Group, now Linex Travel as part of Linex Loyalty. The collaboration marks another real-world implementation of Sabre’s Model Context Protocol (MCP) server, bringing cutting-edge agentic artificial intelligence into the core of global enterprise loyalty and travel servicing. The rollout coincides with a […]
Claritas and Comcast Advertising Bring Audience Intelligence and Measurement Together to Boost Campaign Performance
Claritas and Comcast Advertising have announced a strategic partnership that integrates Claritas’ audience data, identity graph, and measurement capabilities into Comcast Advertising’s Outcomes+ platform. Claritas, a leader in marketing optimization and advanced analytics, today announced a strategic partnership with Comcast Advertising, the advertising division of Comcast, to bring its highly curated audience segments and measurement […]