Hispanic Audiences Are Too Big to Ignore and Too Often Missed: TelevisaUnivision’s Cara Lewis

Marketers spend endless hours debating audience targeting, measurement and attribution. According to Cara Lewis, evp and U.S. head of agency at TelevisaUnivision, many of them may be missing half the room while doing it. Speaking with Beet.TV contributor David Kaplan, Lewis argued that many third-party measurement providers significantly undercount Hispanic audiences, creating a blind spot […]

Last updated Jun 18, 2026 by ATDb automated enrichment