From Retail to Reality: Uber’s Argyilan on the Rise of Commerce Media

The advertising industry loves a good origin story, and few executives can claim to have been present at the creation of an entire media category. Fewer still have helped shape the standards that govern it. One such executive helped birth retail media at Target, scaled it at Albertsons, and now finds herself expanding the definition […]

Last updated Jun 18, 2026 by ATDb automated enrichment