News
20,710 articles covering the AdTech ecosystem
Just Eat marketing chief Andrew Cocker departs
Cocker has been replaced by an interim marketing director.
Cindy Rose: 'We have everything we need to achieve our plan'
WPP CEO gave an update on the holdco’s Elevate28 strategy during a press call today (6 August).
Pitch Update: Lidl, BMW, Beefeater, Suzuki, Nuffield Health, Fred Olsen Cruises and more
Campaign's weekly round-up of pitches, reviews and account wins.
Week of July 27 Morning News Ratings: Today Stays on Top in Close Race
GMA saw gains in both measured categories.
WBD Hopes To Buoy Linear TV Long Enough For Streaming To Find Its Way
Warner Bros. Discovery cited softer ad sales growth and the continued decline of linear TV as its reasons for missing investor expectations in Q2. Unsurprisingly, streaming ads are the biggest bright spot on WBD’s earnings report card. The post WBD Hopes To Buoy Linear TV Long Enough For Streaming To Find Its Way appeared first on AdExchanger.
Home Depot reshuffles leadership to accelerate tech innovation
The company is consolidating tech teams under the leadership of its new executive vice president and CTO as part of this effort.
Digital Brands Group weighs shareholder cash deal
After announcing a strategic review earlier this week, the company received a proposal to acquire all outstanding shares of its common stock.
Etsy slashes workforce by 12%, laying off 220
CEO Kruti Patel Goyal said neither cost cuts nor artificial intelligence drove the downsizing, but also said that “AI is changing how all of us work.”
DXC and Primary Launch AI-Native Zero Trust Platform for Enterprise AI
DXC becomes the exclusive managed services partner for Primary’s AI-native Zero Trust Unified Control Plane, helping enterprises securely scale AI. New joint offering helps businesses and government agencies govern how AI agents and enterprise AI applications access data while strengthening security, identity, and compliance. DXC’s managed security services deliver consulting, implementation, integration, governance, and ongoing […]
Kyndryl Introduces New Agentic Modernization Services-as-Software Scaled through Kyndryl Bridge
Codifies decades of Kyndryl engineering expertise into agentic workflows that help enterprises accelerate modernization, reduce risk and maximize business agility Trusted by more than 1,400 customers, Kyndryl Bridge provides the technology foundation to deploy, orchestrate and govern agentic workflows and AI agents across IT estates Kyndryl, a leading provider of mission-critical enterprise technology services, introduced […]
SiriusXM Taps Paramount Pictures and Universal Alum Jenny Tartikoff as Head of Communications
SiriusXM hired Jenny Tartikoff, who formerly led communications for Paramount Pictures and Universal Pictures, as senior vice president and head of communications for the satellite radio and podcast company. Tartikoff will start at SiriusXM on Aug. 10, 2026, reporting to president and chief content officer Scott Greenstein. She takes over the role after former comms […]
Papa Johns changes CMOs, ramps up mass marketing amid struggles
CMO Jenna Bromberg will depart as the chain appoints a global marketer and plans to rebalance its media mix and continue to invest in marketing co-ops.
Kraft Heinz pours nearly $100M more into marketing to drive turnaround
Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives said.
Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People via @sejournal, @DuaneForrester
Set expectations before tactics: parametric standing moves on model generations, responds to being described, and sits in functions nobody measured against it. The post Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People appeared first on Search Engine Journal.
Coke and Visa Score, Adidas and McDonald’s Fumble on Pricey World Cup Sponsorships
Second-quarter earnings shows a mixed bag of ROI for marketers that invested big in the tournament
Fox Scores Huge Ad Revenue Boost From 2026 World Cup
Tubi’s World Cup streaming resulted in two of the highest traffic days in its history
Teads’ Allegation of Google’s ‘Deceptive Practices’ Fuel Tensions With SSPs, Publishers
Google’s relationship with the content producers it relied on to build its core business—and the ancillary network of adtech companies that help them operate—has never been so strained.
Time’s AI-only ads may be marketing’s next frontier
Time is serving ads directly to AI crawlers, a strategy that could reshape how brands influence AI-generated answers. The post Time’s AI-only ads may be marketing’s next frontier appeared first on MarTech.
Fox’s World Cup Coverage Broke Records For Both Linear and Streaming
Fox Corp’s fiscal year closed at the end of June, and boy, was it lucrative. The post Fox’s World Cup Coverage Broke Records For Both Linear and Streaming appeared first on AdExchanger.
Roku’s Jake Piasecki: CTV Home Screen Ads Satisfy Both Performance And Branding Objectives
CANNES, France — The battle for the connected TV home screen is on. Recent research by Roku and Omnicom is showing why, as advertisers look to satisfy the twin goals of performance and branding. “What we found is giant — up and to the right is basically what we’re seeing in terms of brand lift, […]
AI Won’t Kill Agencies, but Programmatic Advertising Might: Taboola’s Adam Singolda
CANNES, France — If you expected artificial intelligence to wipe out advertising agencies, Adam Singolda, founder and chief executive of Taboola, has other ideas. The bigger threat, he argues, is that the traditional programmatic advertising business could end up getting replaced by software agents that negotiate directly with each other while humans are still debating […]
AI Ads Need More Humanity, Less Robot Energy: Omnicom Media’s Joanna O’Connell
AMENIA, N.Y. — Artificial intelligence may be writing code, summarizing meetings and generating suspiciously photogenic influencers but consumers still aren’t ready to hand over advertising to the robots. That’s one of the key findings from research discussed by Joanna O’Connell, chief intelligence officer at Omnicom Media, during an interview with Beet.TV contributor Tameka Kee at […]
Safeway plugin comes to ChatGPT
Customers can now type requests and preferences into the AI platform to help build their carts and discover new items.
Should grocers try reclassifying their beverage aisles?
The category is becoming more fragmented across channels and linked to specific consumer needs such as hydration, FMI found.