News

Crypto.com founder and CEO Kris Marszalek is behind the new brand.

Life360's Super Bowl ad captures the anxieties of modern family life with dark humor.

Inside YouTube's strategy to blitz the Big Game with surrounding content.

WNT and Nightly News both had over a million viewers in the Adults 25-54 demo.

Wix has broken its seven-year Super Bowl hiatus to welcome the next frontier of web design.

Today and GMA saw week-to-week growth in both measured categories.

NBC honors the historic anniversary with Big Game and Olympics promos

Fox News remained the most-watched cable news network during primetime and total day.

Four titles had over a billion viewing minutes

The brands that win on Super Bowl Sunday are the ones that understand how to show up around the game, and are designing quieter campaigns for the right people, in the right places, at the right time.

Disinformation research group says the FTC ordered it and IAS to hand over business records.

When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here's why better foundations matter more than new tools. The post AI could unlock $30B for marketers, if we fix measurement first appeared first on MarTech.

55% of U.S. B2B marketers reported budget increases in 2026, while 37% were asked to make cuts — most of them under 10%. The post US B2B marketers have the biggest budgets and the lowest confidence appeared first on MarTech.

Martech tools are easy to buy and hard to use. CSMs help teams unlock value, avoid renewal surprises and stay ahead of change. The post Why customer success managers are a martech power move appeared first on MarTech.

86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand. The post How smart B2B teams use video to win deals before they start appeared first on MarTech.

At the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the attention they receive from consumers, what's their path forward? The post The Publisher Path Through AI appeared first on AdExchanger.

An emerging consensus among Wall Street investors, based on the earnings reports of companies like Meta and Alphabet, is that subscription software is on the way out. AI may not replace Hollywood writers, electricians, nurses or many other professions. But it will replace SaaS software developers. Or so the story goes. LiveRamp, which reported its […] The post LiveRamp’s Q4 Earnings Defy Wall Street’s SaaS Skeptics appeared first on AdExchanger.

Direct-to-consumer grooming brand Manscaped is about to make its Super Bowl debut, as is Ro, a challenger telehealth startup and, as of 2024, a GLP-1 provider. Both also share a common goal behind their Super Bowl investments, which is to grow their audiences by expanding the perception of their brands beyond their origin stories and more […] The post For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception appeared first on AdExchanger.

InMobi completed the acquisition of Quantcast's consent management platform, expanding its privacy-first advertising capabilities in the European market.

Index Exchange announced it processed over $10 billion in ad spend annually, driven by growth in CTV, mobile, and header bidding solutions.

The IAB released comprehensive guidelines for the responsible use of artificial intelligence in advertising, covering data usage, transparency, bias mitigation, and creative generation.

PubMatic launched a unified auction capability that allows publishers to sell display, video, and CTV inventory through a single integrated auction mechanism.