Future Today’s Tim Ware: Direct Deals Drive CTV Success
Articlebeet.tv
Direct publisher relationships are appearing more essential for tapping into connected TV benefits by enabling buyer goal identification, KPI alignment, and optimal signal sharing within bid stream data compared to open marketplace alternatives with unproven supply, contends Tim Ware, vp, Future Today Marketplace at Future Today. “The need for a direct deal is more important [...]
Last updated Apr 7, 2026 by ATDb automated enrichment