News

Google says its AI-powered ads help some brands lift online sales by 80%

ModernRetail spoke with Courtney Rose, vp of retail at Google Ads, at Shoptalk Spring about early results from AI-powered campaigns.

Who is OpenAI’s global head of ads, David Dugan?

Digiday talked to people who've known him throughout his career to find out exactly why OpenAI believe he's the right person for the job.

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Publishers increasingly embed AI tools into daily functions, especially streamlining tasks and improving the audience experience.

No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All

A Rough Fortnite Epic Games has had an epically bad couple of weeks. Could ad revenue turn things around? The Fortnite publisher laid off over 1,000 employees two weeks ago, citing lower engagement with its flagship metaverse-like gaming property. And on Monday, a federal court dished Epic some bad news in its yearslong legal fight […] The post No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All appeared first on AdExchanger.

Seller Agents are Coming for TV’s 20-Year Ad Ops Problem

The pitch sounds almost too clean: give your ad operations team the output of 15-to-20 people, without hiring a single one of them. For publishers still manually logging into half a dozen ad platforms to manage campaigns, it may also sound overdue. Agentic AI has become advertising’s buzziest concept in 2025 and into 2026, but [...]

‘The Boys’ Sets ‘Call of Duty’ In-Game Collab Ahead of Final Season (Gaming News Roundup)

Ahead of the fifth and final season of “The Boys” premiering on Prime Video Wednesday, Sony Pictures Consumer Products has unveiled an expansive global licensing initiative tied to the satirical superhero television series, including an upcoming “Call of Duty” collaboration. Launching in the summer, the in-game integration will feature three playable characters from “The Boys,” themed bundles […]

Pichai Says AI Could ‘Break Pretty Much All Software’ via @sejournal, @MattGSouthern

Google CEO Sundar Pichai said AI models could expose more software vulnerabilities and agreed it was plausible AI is affecting zero-day exploit markets. The post Pichai Says AI Could ‘Break Pretty Much All Software’ appeared first on Search Engine Journal.

Meta says “the era of link in bio is over.” Here’s what’s replacing it.

Can a robust selection of ecommerce products and features make the link-in-bio obsolete? Meta seems to think so. At the Shoptalk Spring conference in Las Vegas, the company formerly known as Facebook announced some key updates related to Instagram Reels. Most notably, the vertically-oriented posts are getting a feature that will bring them in line with analogous formats on YouTube and TikTok. A select group of Instagram creators can now tag products in their Reels, thus allowing them to bypass link-in-bio solutions that flourished earlier in the decade. Visit Tubefilter for more great stories.

Five Guys serves up largest integrated brand campaign to date

Created by indie agency Chemistry, “Your Burger Guy” positions the chain as a “sure bet” in the highly competitive fast-food space.

Kikkoman embraces Gen Z’s love of Japanese culture in new campaign

“Unleash Legendary” leverages the look and feel of anime to show off the brand’s teriyaki line and appeal to a new generation of home cooks.

Nutella’s cosmic marketing moment—where the brand can go from here

The hazelnut spread has been quick to follow up on social media.

AT&T - Swing Coach - 60s

Nike Running - Nike Marathon - Ferry - 30s

One tournament drone show - 1m

Data Dominion: How Zeta Global Cracked the AI Code for the Next Generation of Martech

What it looks like to keep growing at 30% a year while the broader martech category grows at 10%.

Assemble’s Lara Vandenberg on Rethinking Marketing Teams for a Faster, Fragmented World

Inside the shift from fixed roles to flexible capabilities.

Mastercard and PayPal Veteran Jill Cress Is Babylist’s First CMO

If the biggest surprise awaiting America’s first-time parents isn’t caring for an infant, it’s paying for one: Bringing a newborn into the house runs just shy of $19,000. It’s little […]

As CFOs scrutinize CTV spend, incrementality emerges as a differentiator

Will Harrington, Chief Revenue Officer, PebblePost CTV doesn’t have a creative problem or even a performance problem. It has a trust problem rooted in measurement. On CTV platforms, reporting mostly centers on metrics that characterize exposure, which don’t show whether revenue can be attributed to an ad. CFOs don’t dislike CTV; they dislike reporting that […]

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

This year’s winners highlight how brands are reshaping video and TV through storytelling, collaboration and technology. Campaigns leaned into emotional narratives and creator partnerships to build deeper audience connections, while advances in ad tech and other emerging tools enabled more seamless integration with content. Across platforms, social video played a central role in driving engagement […]

Sallie’s Marco Steinsieck: Agentic Commerce will Make Transaction Data ‘Noisy’

SAN JUAN, Puerto Rico — Agent-driven transactions that optimize purchases based on price and other factors will disrupt the closed-loop foundation that underpins retail media networks as autonomous systems handle more consumer decisions. “Keep an eye on transaction data as agentic commerce matures. The more we see agents making transactions and optimizing transactions on things [...]

Ads Should Tell Stories, Not Interrupt Them: TikTok’s Keiko Mori

NEW YORK – Keiko Mori, head of creative product marketing, North America at TikTok, said the social video platform’s latest ad formats aren’t here to quietly blend in. They are here to make an entrance, preferably the moment you open the app. Speaking with Beet.TV contributor David Kaplan at the IAB NewFronts, Mori walked through [...]

EXCLUSIVE: 3 Execs From The Trade Desk, Including CMO Ian Colley, Out in Leadership Shakeup

The departures follow the resignation of board member Lise Buyer.

AI content can rank, but quality still decides winners

Semrush’s study shows AI content is already competing in search, but performance still comes down to execution, not the tool. The post AI content can rank, but quality still decides winners appeared first on MarTech.

Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing

No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution startups and consultants use phrases like “triangulation” to refer to a patchwork approach between multitouch attribution (MTA), marketing mix modeling (MMM) and incrementality testing. For the attribution and analytics company Northbeam, which released a new incrementality […] The post Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing appeared first on AdExchanger.