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20,720 articles covering the AdTech ecosystem
Stop looking for the perfect attribution model
No attribution model can answer every business question. Successful B2B marketers combine attribution, MMM, and experimentation instead. The post Stop looking for the perfect attribution model appeared first on MarTech.
How agencies are evolving to overcome AI
Routine content creation is becoming less valuable. New research shows agencies are responding by selling expertise instead of production. The post How agencies are evolving to overcome AI appeared first on MarTech.
‘It will take a few years’: WPP CEO Cindy Rose says outcome-based pay is still years away
WPP’s boss looks towards “mixed economy” business model as ad giant shows green shoots
‘GTA 6’ to Debut ‘Extended Look’ on Netflix and YouTube on Aug. 27
New footage of “Grand Theft Auto VI” will debut on Netflix and YouTube later this month. Per a press release from Rockstar Games Thursday, “Grand Theft Auto VI: An Extended Look will premiere on Netflix Thursday, August 27 at 3 p.m. ET and will also launch on the official Rockstar Games YouTube channel and the Grand Theft Auto VI site at […]
How AI Search Trends Are Changing PPC Campaign Structures – Ask A PPC via @sejournal, @navahf
AI research habits are reshaping PPC accounts. Here is when to consolidate, when to segment, and how conversion values keep budget flowing to valuable buyers. The post How AI Search Trends Are Changing PPC Campaign Structures – Ask A PPC appeared first on Search Engine Journal.
WPP Sees Green Shoot From its Internal Simplification
As she approaches her one-year anniversary as CEO of British agency group WPP, Cindy Rose today shared the most positive set of quarterly earnings under her stewardship so far, signs that the turnaround she was brought in to manage is starting to take hold. Many of the key figures were still negative in a literal Read More
Global Delivers Huge Scale Across UK Radio, Leading Growth for Commercial Radio
Global has reported an impressive set of RAJAR listening figures for Q2 2026, reaching 29 million weekly listeners, delivering 283 million listening hours and a 27.5% share. According to RAJAR, radio reaches a record 51 million adults in the UK every week, reaching 87% of the population. On average, [...] The post Global Delivers Huge Scale Across UK Radio, Leading Growth for Commercial Radio appeared first on ExchangeWire.com.
Cloud Is the Cash Engine Funding Big Tech’s $725bn AI Bill, and Meta Wants In
Meta, Alphabet, Microsoft and Amazon all reported Q2 earnings last week–and cloud is emerging as the industry's answer to its own AI spending problem.
The biggest bottleneck in market research isn’t the research
Survey design and analysis aren't the problem. The delays happen between them. AI-native platforms are designed to eliminate that friction. The post The biggest bottleneck in market research isn’t the research appeared first on MarTech.
Brandtech’s Jellyfish Launches AI Ads Optimisation in Share of Model™
New Capabilities Bring Together Google PMax, ChatGPT, TikTok, DV360, YouTube & Reddit Through an Always-On Strategy Assistant Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid media optimisation capabilities within its proprietary Share of Model™ Platform. The update extends beyond the existing Google […]
Lidl shortlists three networks in UK in media review
German supermarket is reviewing media across Europe.
WPP reports 2.8% revenue drop in Q2 with UK down 5.5%
Cindy Rose, chief executive of WPP, said the results highlighted the "momentum we are building across the company".
What Gen Z needs from brands when life demands constant self-management
To matter to Gen Z in the coming decade, brands should create ecosystems people genuinely want to say yes to: experiences, communities, rituals, and moments that make life feel bigger.
Quality Meats founders move into cannabis—inside their Herb Light launch
Gordy Sang and Brian Siedband hit the THC market with a light-beer-flavored formulation, retro packaging and funny Instagram ads.
Walter Geer III exits VML after six years
Geer joined VML in 2020 and co-founded Blackweek in 2024.
Gaming ad formats are multiplying—how to pick the one that fits your brand
Xbox, Electronic Arts and Discord are offering brands gaming opportunities with new ad formats.
OpenAI’s creator trip fallout—what to do before signing an AI brand deal
Widespread backlash to OpenAI's lavish retreat highlights the reputational risks creators could face as AI companies ramp up their creator marketing efforts.
WPP Is ‘On Track’ With Turnaround Plan, as Revenue Drops 5.6% in First Half of 2026
Six months into its 3-year turnaround plan, WPP's revenue beat analysts' estimates.
ADWEEK Commerce Advantage: Retail Media Finally Zeroes In on Brand Budgets
New ad formats like branded content and streaming try to make the case for more money.
Recastia Helps Create PDF to Video With Optional AI Avatar
Recastia helps convert PDF to video and can add an AI-generated script, natural voiceover, and an optional AI avatar. Recastia has launched PDF to video tool for marketers, trainers, and sales teams that need a video version of an existing PDF. The tool converts an uploaded document into a clip that viewers can open from […]
HubSpot Announces Jerry Dischler Joins Board of Directors
HubSpot, Inc., the agentic customer platform for scaling companies, announced that Jerry Dischler has been appointed to the company’s Board of Directors, effective August 5, 2026. Dischler brings nearly 20 years of executive experience at Google, most recently leading the development of AI agents for customer service and sales. He joins HubSpot’s Board as the […]
Sapiom Raises $35 Million Series A to Power the Next Trillion AI Agents
Sapiom removes the infrastructure barriers to shipping and scaling agents, starting with the cost of execution Sapiom, the platform builders use to ship, run, and scale AI agents, announced a $35 million Series A. The round was led by Dragonfly, with participation from Accel, Gradient, Coinbase Ventures, Operator Collective, Formus Capital, and VanEck Ventures, alongside […]
Ingram Micro Accelerates AI Adoption Across the Global Channel with New Xvantage Integration Hub and MCP Server
Early Adopters of Xvantage Integration Hub and MCP Server reporting higher productivity and efficiency Ingram Micro announced the growing adoption of its Xvantage™ Integration (XI) Hub, including its secure Model Context Protocol (MCP) Server, with hundreds of channel partners worldwide using the platform to connect AI assistants with their business systems, automate workflows and make faster, data-driven […]
Zilliz Adds Cost-Aware Benchmarking to VDBBench, the Open-Source Vector Database Benchmark
VDBBench already tests vector databases under real production workloads; The new release lets any team measure what a vector database actually costs to run in production — across data freshness, filtering, multitenancy, and cold starts — not just peak queries per second. Zilliz, a leading AI data infrastructure company and the creator of Milvus, recently announced […]