News

Chipotle nods to NBA milestones to dole out 53K free entrees

The chain will post a text-to-win code on X as part of an effort inspired by separate achievements from the New York Knicks and San Antonio Spurs.

How Can You Implement Entity Optimization Without Relying On Schema Markup? – Ask An SEO via @sejournal, @HelenPollitt1

Most SEOs stop at schema markup. Here's the full technical picture of entity optimization, and why it matters more than ever for LLM visibility. The post How Can You Implement Entity Optimization Without Relying On Schema Markup? – Ask An SEO appeared first on Search Engine Journal.

GSC’s New AI Overview Reporting: How Can We Use This Information? via @sejournal, @marie_haynes

Google Search Console now shows which of your pages appear in AI Overviews, AI Mode, and Discover. Here's how to use that data. The post GSC’s New AI Overview Reporting: How Can We Use This Information? appeared first on Search Engine Journal.

Google CEO Sundar Pichai Is OK With AI Mode Replacing Classic Search via @sejournal, @martinibuster

As AI Mode becomes more seamless, Google appears increasingly comfortable with a world beyond Classic Search. The post Google CEO Sundar Pichai Is OK With AI Mode Replacing Classic Search appeared first on Search Engine Journal.

Why Users Are Fleeing To AI-Free Search & What It Means For SEO via @sejournal, @TaylorDanRW

Despite industry fears, AI search adoption remains fragmented with most users still preferring traditional search methods. The post Why Users Are Fleeing To AI-Free Search & What It Means For SEO appeared first on Search Engine Journal.

You Can Finally Measure Content Alignment. That’s The Dangerous Part via @sejournal, @DuaneForrester

You can't optimize content for a retrieval system you can't measure. Here's the measurement literacy gap practitioners need to close. The post You Can Finally Measure Content Alignment. That’s The Dangerous Part appeared first on Search Engine Journal.

Google Must Let Websites Opt Out Of AI Search Features In UK via @sejournal, @MattGSouthern

The UK's CMA has imposed a new conduct requirement on Google Search, letting publishers opt out of AI features and requiring clearer content attribution. The post Google Must Let Websites Opt Out Of AI Search Features In UK appeared first on Search Engine Journal.

'There's a likelihood of annoying them': how will users respond to ads on ChatGPT?

As ChatGPT trials ads on the platform, media execs weigh in on the likelihood of success.

Movers & Shakers: Saatchis, Publicis, Leo, PHD, St Luke’s, C4, Innocent, Dept, Uber and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Lebara calls creative review

Double W Worldwide is the incumbent.

M&C Saatchi UK launches social communications practice

M&C Saatchi Social House will be led by head of social Katy Ball, who joins from Hope & Glory PR.

Why the best advertising talent no longer follows a straight line

Talent pathways are increasingly shaped by curiosity and mobility.

Apple ad shows people shaking off ‘chrome trackers’ with Safari

The work, created by TBWA\Media Arts Lab, aims to highlight the browser’s privacy features.

Pitch Update: Specsavers, Coca-Cola, Lidl, Irn-Bru, Vieve, Raylo, Fred Olsen Cruises and more

Campaign's weekly round-up of pitches, reviews and account wins.

Just Eat set to award UK ad account to VCCP

The agency also works on the global business.

Purpose Awards 2026: winners revealed

The winners for the Purpose Awards 2026, from PRWeek, Campaign and Third Sector, have been revealed at a ceremony held at the Jumeirah Carlton Tower in London.

Newsrooms Must Look Beyond Efficiencies and Risk Management in AI and Creator Strategies, Finds Global Publisher Survey

As publishers grapple with external threats from AI search tools affecting their traffic, AI is also facing internal hurdles in newsrooms, according to a new report from FT Strategies and The World Association of News Publishers (WAN-IFRA), as skills gaps hold back adoption of the technology across global newsrooms. But publishers are also embracing opportunities Read More

Why LinkedIn Is All In on Video

Davang Shah, VP Marketing at LinkedIn Video’s role in B2B marketing has historically been fairly limited by the fact that target audiences for B2B campaigns tend to be very niche. You’re not just looking for people with certain interests or who fit into broad demographics. You’re after a narrow range of individuals working Read More

Thrad Launches Four Native Ad Formats for LLM & AI Conversation Environments

Thrad, the AI-native advertising infrastructure platform, today (4th June, 2026) announced the general availability of four distinct ad formats designed natively for LLM and AI-powered conversation environments. The launch reflects a deliberate move away from retrofitted display formats. Rather than adapting [...] The post Thrad Launches Four Native Ad Formats for LLM & AI Conversation Environments appeared first on ExchangeWire.com.

New Billion Dollar Boy Research, Powered By DAIVID, Reveals How Creator Instinct® Drives Brand Impact on Social

DAIVID, the creative intelligence platform, today (4th June, 2026) announces its role in powering Creator Instinct®: Unlocking the Social Code, a new research report from Billion Dollar Boy, the social agency with Creator Instinct®, to decode and systemise what truly [...] The post New Billion Dollar Boy Research, Powered By DAIVID, Reveals How Creator Instinct® Drives Brand Impact on Social appeared first on ExchangeWire.com.

How 10 Cannes veterans build their festival schedules

Industry leaders give their Cannes scheduling hacks, from picking a home base for meetings to when to say yes or no to an invite.

Cannes Lions 2026 schedule—events for CMOs, creatives, ad tech leaders and more

Sessions, parties and networking hours for everyone from creatives to creators.

Nike - Rip the Script - 6m

Erik Yates

NowThis has named Erik Yates Vice President, Brand Partnerships.