News

Happydemics Launches ‘In-Flight Mode’ to Optimise Brand Outcomes While Campaigns Are Still Airborne

Happydemics, the global brand lift and ad measurement company, has announced the launch of 'In-Flight', a new mode placing brand outcome measurement directly into live campaigns. Traditionally, brand performance data is delivered post-campaign, giving teams the opportunity to refine and optimise future [...] The post Happydemics Launches ‘In-Flight Mode’ to Optimise Brand Outcomes While Campaigns Are Still Airborne appeared first on ExchangeWire.com.

Ashley - Dress - 60s

Wendy’s is adding media to WPP’s remit—behind the decision

Wendy’s moves U.S. media to WPP as it looks to reverse declining sales and overhaul how its marketing connects to performance.

Sanpellegrino - Life Is Juicier - 30s

M&M’s - Protect the Peanut - 6m58s

Cloudflare and GoDaddy Ink Partnership to Rein in AI Agents Reshaping Web Traffic

The partnership gives GoDaddy’s 20 million small businesses access to Cloudflare's tools to control which AI agents can access their websites and block impersonators.

The NFL Names U.S. Bank As Its First Bank and Wealth Management Sponsor

The deal comes one month after Visa ended its 30-year tenure as the official financial services provider of the league.

WNBA Reveals Playbook Behind ‘GOAT’ Marketing Campaign for Season 30

Following a new CBA, the WNBA's Season 30 campaign brings back GOATs like Sheryl Swoopes.

The customer journey now centers on exposure, recall and return

Traditional metrics miss how decisions are actually made. Learn which signals reflect real influence before users ever click. The post The customer journey now centers on exposure, recall and return appeared first on MarTech.

Apple Maps’ ads shift focus to context and intent

With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers. The post Apple Maps’ ads shift focus to context and intent appeared first on MarTech.

Using AI isn’t the same as getting value from it

Most teams have access to AI, but still struggle to see meaningful results. The issue isn’t the tools, but where they’re applied. The post Using AI isn’t the same as getting value from it appeared first on MarTech.

Non-Dairy Creamer Brand Nutpods Is Cracking Fragmentation With AI-Powered Insights

A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem. The post Non-Dairy Creamer Brand Nutpods Is Cracking Fragmentation With AI-Powered Insights appeared first on AdExchanger.

MrBeast breaks into streaming with one million concurrent viewers on streamer challenge

What happens when 50 of the world's biggest streamers convene in a hi-tech cube for a series of games and challenges? MrBeast just answered that question. Over Easter weekend, the biggest star on YouTube extended his dominance to the world of streaming. MrBeast used a fitting distribution strategy for his 50-streamer competition by concluding it with a live broadcast on his primary YouTube channel. The results were spectacular: At its peak, the stream drew more than one million concurrent viewers, even though it aired during a major holiday. Visit Tubefilter for more great stories.

When networks turned him down, Xavier Mortimer made his own show on YouTube. Now, with over 30 million followers, he’s ready to try TV again.

Cirque du Soleil. America’s Got Talent. Penn & Teller: Fool Us. Masters of Illusion. Xavier Mortimer has done them all. Mortimer fell in love with magic when he was a kid growing up in Briançon, France. The catalyst, as he told Vegas Never Sleeps in 2019, was seeing a local magician performing at a restaurant. […] Visit Tubefilter for more great stories.

Top 50 Most Viewed YouTube Channels Worldwide • Week Of 04/05/2026

BabyBillion dominated our charts in March. It finished #1 in all of the Global Top 50 rankings we released during that month. As the calendar turns over April, BabyBillion isn't slowing down. It got 1.14 billion weekly views to once again lead our ranking of the most-watched YouTube channels of the week. To make the list at all, channels needed to get at least 278 million YouTube views over a seven-day period. That may seem like a daunting threshold, but some creators are still finding interesting ways to break into the chart. Visit Tubefilter for more great stories.

Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 04/05/2026

MrBeast reassumed his rightful place atop our Global Sub Top 50 chart. The man behind the most-subscribed channel on YouTube added two million weekly subscribers to push his total count up to 475 million. Perhaps he was aided by his big streamer showdown video, since the co-host of that clip -- iShowSpeed -- also cracked the Top 50 in 37th place. Even if MrBeast is #1 in the Global Sub Top 50, he's not the most dominant theme in the chart. That distinction belongs to a platform that is redefining internet culture across national and linguistic borders. Visit Tubefilter for more great stories.

Top 5 Branded Videos of the Week: Just get a yacht, ez gg

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.

Global Innovation Platform Plug and Play Launches First Startup Accelerator in Cyprus

Plug and Play, the world’s largest innovation platform and venture capital firm, announced its first location in Limassol, Cyprus. The initiative is co-funded by the Republic of Cyprus through the Cyprus Deputy Ministry of Research, Innovation and Digital Policy and the Research & Innovation Foundation (RIF) with support from corporations, ASBIS, Tototheo, Mastercard, and ECOMMBX. […]

Zokera Introduces Creator-Led Commerce Platform for India’s Influencer Economy

A new platform connecting creators, brands, and shoppers through performance-driven commerce, cashback rewards, and digital storefronts Zokera, an emerging player in India’s rapidly growing creator economy, has introduced a platform designed to connect brands, creators, and shoppers through a unified, performance-driven commerce ecosystem. The launch reflects a broader shift in how digital commerce is evolving, […]

Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research

Case study shows faster development and stronger-performing concepts NIQ, a global leader in consumer intelligence, shared new results from Reckitt’s use of NIQ BASES AI Screener, demonstrating how AI-powered insights and synthetic data are transforming innovation speed and effectiveness. The case study highlights how Reckitt has accelerated concept development while improving performance outcomes—bringing more relevant […]

Pure IP Acquires Vive Communications to Enhance UcaaS Offering, an IT ExchangeNet Transaction

Vive Communications, an all-in-one VoIP and collaboration platform, has been acquired by Pure IP. Vive Communications was advised by IT ExchangeNet. IT ExchangeNet, a leading M&A advisory firm serving mid-market VoIP, UCaaS, and IT-enabled businesses, today announced the acquisition of Vive Communications, a unified communications and collaboration solutions provider by Pure IP, a BCM One company, who […]

Infobip and Telescope Partner to Provide SMS & WhatsApp Product Offerings to Boost Audience Engagement

Together, Infobip and Telescope partnered with major entertainment awards programs to process global award voting. Global AI-first cloud communications platform Infobip partnered with Telescope, the leader in real-time audience engagement, to deploy multiple fan engagement campaigns, including processing fan voting for American Idol, the Brit Awards and recent BAFTA Awards. With their reach and availability on all […]

Brooks CMO on shaping a global brand vision, with help from Cynthia Erivo

The “Wicked” and “Dracula” star anchors a new campaign tied to her training for the London Marathon, which is part of a larger global push from Brooks.

Google Explains Why It Doesn’t Matter That Websites Are Getting Larger via @sejournal, @martinibuster

Google explains why it doesn't matter if websites are getting heavier and the takeaway has everything to do with SEO. The post Google Explains Why It Doesn’t Matter That Websites Are Getting Larger appeared first on Search Engine Journal.