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11,836 articles covering the AdTech ecosystem
Top 5 Branded Videos of the Week: Just get a yacht, ez gg
'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.
Global Innovation Platform Plug and Play Launches First Startup Accelerator in Cyprus
Plug and Play, the world’s largest innovation platform and venture capital firm, announced its first location in Limassol, Cyprus. The initiative is co-funded by the Republic of Cyprus through the Cyprus Deputy Ministry of Research, Innovation and Digital Policy and the Research & Innovation Foundation (RIF) with support from corporations, ASBIS, Tototheo, Mastercard, and ECOMMBX. […]
Zokera Introduces Creator-Led Commerce Platform for India’s Influencer Economy
A new platform connecting creators, brands, and shoppers through performance-driven commerce, cashback rewards, and digital storefronts Zokera, an emerging player in India’s rapidly growing creator economy, has introduced a platform designed to connect brands, creators, and shoppers through a unified, performance-driven commerce ecosystem. The launch reflects a broader shift in how digital commerce is evolving, […]
Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research
Case study shows faster development and stronger-performing concepts NIQ, a global leader in consumer intelligence, shared new results from Reckitt’s use of NIQ BASES AI Screener, demonstrating how AI-powered insights and synthetic data are transforming innovation speed and effectiveness. The case study highlights how Reckitt has accelerated concept development while improving performance outcomes—bringing more relevant […]
Pure IP Acquires Vive Communications to Enhance UcaaS Offering, an IT ExchangeNet Transaction
Vive Communications, an all-in-one VoIP and collaboration platform, has been acquired by Pure IP. Vive Communications was advised by IT ExchangeNet. IT ExchangeNet, a leading M&A advisory firm serving mid-market VoIP, UCaaS, and IT-enabled businesses, today announced the acquisition of Vive Communications, a unified communications and collaboration solutions provider by Pure IP, a BCM One company, who […]
Infobip and Telescope Partner to Provide SMS & WhatsApp Product Offerings to Boost Audience Engagement
Together, Infobip and Telescope partnered with major entertainment awards programs to process global award voting. Global AI-first cloud communications platform Infobip partnered with Telescope, the leader in real-time audience engagement, to deploy multiple fan engagement campaigns, including processing fan voting for American Idol, the Brit Awards and recent BAFTA Awards. With their reach and availability on all […]
Brooks CMO on shaping a global brand vision, with help from Cynthia Erivo
The “Wicked” and “Dracula” star anchors a new campaign tied to her training for the London Marathon, which is part of a larger global push from Brooks.
Google Explains Why It Doesn’t Matter That Websites Are Getting Larger via @sejournal, @martinibuster
Google explains why it doesn't matter if websites are getting heavier and the takeaway has everything to do with SEO. The post Google Explains Why It Doesn’t Matter That Websites Are Getting Larger appeared first on Search Engine Journal.
Jungle Creations hires chief executive from Kepler
Mallory Simmonds replaces Melissa Chapman, who left in February.
Macmillan Cancer Support campaign explores gaps in cancer care
AMV BBDO created the ad.
Pepsi, Diageo and AB InBev pull sponsorship of Wireless after Kanye West backlash
The drinks brands' decision follows widespread criticism of the London festival's booking of West.
Adland has a key role to play in AI’s cultural education
Advertising is training AI on what culture is. Are we comfortable with what it’s learning from?
Volkswagen appoints global social media agency
New agency won car brand's business after a multi-stage pitch.
How marketing leaders are getting unstuck from Salesforce by Stitch
An executive fireside chat for brand-side marketers on how brands are moving into their next era — beyond Marketing Cloud. The post How marketing leaders are getting unstuck from Salesforce appeared first on MarTech.
AI Website Builder Kite Handles SEO, Bug Fixes, and Maintenance for Freelancers and Small Businesses
New platform from Appsmith combines conversational web design with AI agents that keep websites performing for months and years to come. Kite (kite.ai), a new AI website builder from Appsmith, is now available for freelance web designers and small business owners who want a professional website without the ongoing burden of website management. This new […]
TwelveLabs Transforms UNICEF Korea’s 8TB Media Archive with Video Intelligence, Reducing Search Time by 95%
Natural language search now surfaces any moment across 8TB of media — in seconds TwelveLabs, the video understanding company, announced it has built an AI-powered digital archive for UNICEF Korea, transforming more than 8 terabytes of fragmented media into an instantly searchable asset library. The system reduces media search time by approximately 95%, turning previously […]
HTAG Analytics Becomes First Australian Proptech to Launch MCP Integrations with Claude and Perplexity AI
HTAG Analytics launches MCP connectors for Claude and Perplexity, giving AI agents live access to 40+ Australian property metrics across 5,000 suburbs. HTAG Analytics Becomes First Australian Proptech to Launch MCP Integrations with Claude and Perplexity AI The biggest bottleneck in property research isn’t data availability — it’s interpretation time. We’ve turned a process that […]
TFSF Ventures Publishes Open-Source Dashboard and Video From Live 90-Day AI Agent Deployment
TFSF Ventures FZ-LLC (RAKEZ License 47013955), a venture architecture firm that deploys intelligent agent infrastructure across 21 verticals, has published a complete showcase package from a live autonomous agent deployment — including a public GitHub repository containing the full source code, a product walkthrough video, and a fully operational client dashboard — in what the firm […]
AI Consulting Services Launched to Help NZ and Australian Businesses Automate Digital Marketing
Clickthrough introduces AI consulting and AI consultancy services to help businesses automate digital marketing systems and stay competitive in the AI era. After 17 years of delivering digital marketing services and training across New Zealand and Australia, Clickthrough has launched a dedicated AI consulting and AI consultancy service designed to help businesses automate and scale […]
Clapper App Introduces Native AI Video Generation Tool
New in-app tool lets users generate AI videos from scratch or from a photo – no third-party apps required Clapper, the creator-first short-form video and livestream platform, announced the launch of its native AI video generation tool, giving creators the ability to produce AI-generated video content entirely within the Clapper app. The new feature enables […]
GBT Technologies Announces Formation of Cube X Media to Launch National Digital Media and Content Platform
New subsidiary to Drive Advertising, Branded Content, and Original Media across its Network GBT Technologies, Inc., a technology developer specializing in artificial intelligence (AI), Internet of Things (IoT), and intelligent platform technologies, announced the formation of Cube X Media Corporation, a wholly-owned subsidiary focused on content creation, digital advertising, and media distribution across its network […]
Optimove to Acquire Smartico
Optimove and Smartico to remain fully independent, each continuing to innovate and grow the iGaming CRM marketing industry Optimove, the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, announced it has signed an agreement to acquire Smartico, the company that brought gamification-led CRM marketing to the iGaming […]
Expanded MadCap Syndicate Intelligent Content Delivery Platform Brings Next-Level AI Enablement to Corporate Content
Newest MadCap Syndicate version conducts AI-powered semantic search and analysis at scale, enables the creation of customized portals with full control and AI-readiness, and expands capabilities for converting content silos into a single source of truth MadCap Software, Inc., the leader in multi-channel content authoring, management and publishing, backed by global investment firm Battery Ventures, […]
Hosted.com Introduces Website Builder to Support SMEs Creating Websites Without Coding
Hosted.com’s Website Builder add-on is designed to help SMEs and startups create and manage professional websites without coding. Hosted.com’s Website Builder provides a drag-and-drop editor designed to help freelancers, startups, and SMEs create and manage websites without needing prior coding or web design experience. The tool is available as an add-on to the company’s Web […]