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Inside Nike’s star-studded 2026 World Cup spot—Wieden+Kennedy execs dissect the film

How Nike is balancing a hero piece with a sprawling long-tail football universe beyond it.

Foreign Fans Are Skipping the World Cup. Sponsors Aren’t Worried.

More international travelers than expected are staying home to watch the tournament—putting sponsorship value in question

From Muppets to Miracles: How Fox Sports Is Hyping the World Cup

Fox Sports is leaving no stone unturned as it hypes up its coverage ahead of the World Cup.

EXCLUSIVE: Criteo Cuts ChatGPT Ad Minimums, Offers Incentives to Woo Retailer Brands

The ad tech firm has lowered campaign minimums from $50,000 to $10,000 and is providing media-match deals as competition for ChatGPT ad dollars intensifies.

Discount Tire Hires Arnold, Declaring the Category Should Finally Be Funny

Agency will develop a new creative platform that leans into humor for the car maintenance retailer

Nike Reveals a World Cup Universe That Rips Up Its Own Script

Nike's six-minute film sets the scene for 12 weeks of content in its high-stakes World Cup campaign.

How to make vibe coding sustainable inside the enterprise

AI-generated code moves fast, but organizations still need governance, validation, documentation, and long-term maintenance workflows. The post How to make vibe coding sustainable inside the enterprise appeared first on MarTech.

Snowflake’s new AI tools target a marketing pain point

The company is building a platform that lets marketers use AI across the customer journey while maintaining governance, privacy, and data quality. The post Snowflake’s new AI tools target a marketing pain point appeared first on MarTech.

The state of AI in media | How AI is transforming the business side of publishing

This State of the Industry report, produced in partnership with Piano, explores how publishers are adopting AI on the business side of their organizations, specifically what applications they use, the challenges they encounter and the AI investments they’re prioritizing. AI tools are rapidly reshaping how media companies operate, from subscription marketing and ad sales to […]

Roblox Opens Up Advertising To Kids Under 13

Roblox is finally letting brands advertise to the under-13 crowd for the first time – but very cautiously. After years of not showing ads to users under the age of 13, Roblox said in April that it would make this audience pool available to advertisers for the first time. And, on Thursday, it named youth-focused ad […] The post Roblox Opens Up Advertising To Kids Under 13 appeared first on AdExchanger.

Media Industry Can Help Drive Sandy Hook Promise Mission: Mktg.ai’s Kevin Wassong

The 2012 Sandy Hook Elementary School shooting remains one of the deadliest school shootings in U.S. history and a defining moment in the national debate over gun violence. For Kevin Wassong, founder and chief executive of Mktg.ai, hearing firsthand from a parent who lost a child in the attack became the catalyst for a years-long […]

Travel Intent Is Marketing Gold, Not Just a Boarding Pass: Adobe’s Doug Wyatt

As marketers continue their hunt for consumers at exactly the right moment, Adobe has found one particularly revealing signal: people who have already shelled out hundreds of dollars to go somewhere. Travelers, after all, aren’t just booking flights. They’re planning vacations, attending major events, visiting family and documenting every minute of it on their phones. […]

Amazon gears up for Prime Day with grocery-focused sweepstakes

The company launched its first-ever “Free Groceries for a Year” sweepstakes, which will reward 100 winners with $10,000 in gift cards.

Dollar General sales soar as customers trade down at ‘accelerated’ rate

The discounter’s grocery selection attracted customers seeking lower price points — and a new frozen food section is “doing very well,” its CEO said.

Inside Belk’s latest collaboration with Sewing Down South

The third iteration of their partnership includes an expansion into jewelry and the return of a pop-up store in Charleston, South Carolina.

Qlik Helps Build Trusted Enterprise Context into Snowflake and Cortex Workflows

Building on innovations introduced at Qlik Connect® 2026, Qlik helps Snowflake customers bring more enterprise data into Snowflake in real time, extend Snowflake and Snowflake Cortex AI workflows with governed enterprise context, and connect analytics to governed action. Key takeaways: Bring more enterprise data into Snowflake in real time: Qlik helps customers move data from SAP, mainframe, […]

How Agentic AI Is Scaling Marketing, Sales, IT, and Compliance Through Real-World Enterprise Use Cases

Over the past two years, artificial intelligence has moved from experimentation to implementation. Organizations that once focused on testing chatbots and content-generation tools are now exploring a more advanced frontier: agentic AI. Unlike traditional AI systems that primarily respond to prompts, agentic AI can plan, reason, make decisions, and execute actions across multiple systems with […]

Similarweb Expands AI Ecosystem with Perplexity Collaboration Through Native AI Workflows

New integration strengthens Similarweb’s position as the trusted digital data layer powering AI-driven business workflows in Perplexity Computer Similarweb and Perplexity announced an expanded relationship that brings Similarweb’s digital data directly into Perplexity’s AI-native workflows, enabling users to access the most trusted market, consumer behavior, and competitive intelligence data without leaving the Perplexity environment. “Similarweb […]

WP Engine Enhances Global Edge Security With Bot Management to Control AI-Driven Website Traffic

Web teams gain deeper visibility, flexibility, and control over unwanted bots to adapt to evolving automated traffic across the Intelligent Web WP Engine, a global web enablement company providing premium products and solutions for websites built on WordPress®1, announced Global Edge Security (GES), powered by Cloudflare, now has customizable bot management functionalities that give web […]

Autodesk signs strategic collaboration agreement with Amazon Web Services

Fusion products will be available via AWS Marketplace Autodesk, Inc., a global leader in design and make technology, announced it has signed a strategic collaboration agreement (SCA) with Amazon Web Services, Inc. (AWS). Through this collaboration, Autodesk will work with AWS to advance cloud-based solutions that help customers design, build, and operate more efficiently at […]

Edimakor V5.0.0 Revolutionizes Video Creation with Reference to Video and AI Ads Features

Video production using AI has completely evolved since the early days when users created random video clips based only on a text prompt. Nowadays, users are calling for consistent quality, improved control, and fast turnaround times, making these types of previously available tools irrelevant. The HitPaw Edimakor new version 5.0.0 addresses this demand by providing […]

Beroe and Kearney Launch MAX: The AI-Native Decision Engine That Makes Procurement Continuously Competitive

MAX sits as the missing connecting layer between data and execution systems The first platform to continuously surface margin opportunities while simultaneously optimizing risk and ESG Powered by codified Kearney methodology and 30M live market signals from Beroe Designed with a Strategic Advisory Council of 13 global procurement organizations, representing some of the world’s most […]

Flowgear Launches Builder MCP to Bring Enterprise Integration Into Any AI Chat or IDE

New MCP capability lets teams build and test enterprise workflows directly from AI coding tools and local development environments without compromising security or enterprise guardrails. Flowgear, an enterprise integration platform serving more than 140 global partners and 1,000 certified developers worldwide, today announced the launch of Builder MCP, a way to build workflows directly from […]