News
20,722 articles covering the AdTech ecosystem
Ingram Micro Accelerates AI Adoption Across the Global Channel with New Xvantage Integration Hub and MCP Server
Early Adopters of Xvantage Integration Hub and MCP Server reporting higher productivity and efficiency Ingram Micro announced the growing adoption of its Xvantage™ Integration (XI) Hub, including its secure Model Context Protocol (MCP) Server, with hundreds of channel partners worldwide using the platform to connect AI assistants with their business systems, automate workflows and make faster, data-driven […]
Zilliz Adds Cost-Aware Benchmarking to VDBBench, the Open-Source Vector Database Benchmark
VDBBench already tests vector databases under real production workloads; The new release lets any team measure what a vector database actually costs to run in production — across data freshness, filtering, multitenancy, and cold starts — not just peak queries per second. Zilliz, a leading AI data infrastructure company and the creator of Milvus, recently announced […]
Klaviyo Strengthens AI Capabilities with Strategic Acquisition of Agency Team and Technology
Agency co-founder and CEO Elias Torres to be named Chief Product Officer as team joins Klaviyo Klaviyo (NYSE: KVYO), the autonomous B2C CRM, has reached an agreement to acquire the team and technology of Agency, an AI-native customer success company led by co-founder and CEO Elias Torres, strengthening its AI capabilities across its CRM platform. […]
Clean Up Duplicate Records in Your CRM at No Extra Cost with Nutshell CRM
Nutshell CRM has built a new feature that allows you to manage all of your duplicate records in bulk. No extra cost and no third-party integrations needed. Nutshell, the CRM and marketing automation platform that helps teams save time and close deals, today announced the ability to manage duplicate contact records in bulk – at […]
Pipeline Killer: Orange Marketing and ZeroBounce Reveal Why B2B Emails Are Missing the Inbox (and How to Fix It)
As AI disrupts organic search, owned channels are critical. Learn how to stop hidden deliverability issues from draining ROI in this live Q&A. As AI-driven search overhauls how B2B buyers research brands, companies are leaning heavier than ever on the one channel they can control: email. But an overlooked problem is destroying their ROI before […]
PMG360 Launches AudienceIQ, an Audience Intelligence Platform Built to Close the Gap Between CRM Data & the Real Market
A platform and managed service combining identity resolution, intent data, and CRM enrichment to help revenue teams uncover buyers beyond their CRM. PMG360, a marketing and demand generation firm serving revenue teams across technology, healthcare, financial services, and manufacturing, today announced the launch of AudienceIQ, an audience intelligence platform paired with managed strategy and campaign execution. […]
Advids Launches Dedicated Video Production Solution for AI Agents, Machine Learning and Computer Vision Companies
New team and video production process are built specifically to make autonomous agents, and ML systems understandable to enterprise buyers by Advids. More than 1,200 AI agent startups are now competing for enterprise attention, according to startup intelligence platform StartUs Insights, and Gartner projects spending on AI agent software will reach $206.5 billion this year. […]
The Trust Signals That Get Your Brand Cited By AI Overviews, Just Like Freshpet [Webinar] via @sejournal, @hethr_campbell
Learn how Freshpet stands out in AI Overviews and why trust signals matter for brand recognition in AI search. The post The Trust Signals That Get Your Brand Cited By AI Overviews, Just Like Freshpet [Webinar] appeared first on Search Engine Journal.
Digest: Apple Expands OpenAI Data Theft Claims; Grubhub & 40 Brands Test ChatGPT Ad Measurement
In today's Digest, we discuss Apple's escalation of its OpenAI trade secrets case, including its request for an injunction and expedited discovery, OpenAI's integration with AppsFlyer to bring in-app measurement to ChatGPT Ads and, Snapchat's push to attract small businesses [...] The post Digest: Apple Expands OpenAI Data Theft Claims; Grubhub & 40 Brands Test ChatGPT Ad Measurement appeared first on ExchangeWire.com.
AI Can Interpret Data. It Can’t Vouch For It
The next internet will not be built by humans clicking buttons; it will be built by agents acting on behalf of people, brands, publishers, platforms and enterprises. Some of these agents will be simple workflow assistants. Others will manage budgets, audiences, inventory and outcomes with increasing autonomy across systems that were never designed to work […] The post AI Can Interpret Data. It Can’t Vouch For It appeared first on AdExchanger.
Media Briefing: The case for and against markdown for AI bots
Markdown is becoming publishers’ latest AI optimization tactic, raising questions about the scraping tradeoff.
OpenAI brings product carousels to ChatGPT ads
It builds on OpenAI's product feed campaigns, bringing a Google Shopping-style carousel format to ChatGPT ahead of the Q4 holiday period.
Why brands like Gap Inc. and Staples are inviting their employees to be creators
Companies are scrambling for creators. Turns out they already employ them.
Kroger’s AI shopping assistant has ads at launch
Kroger has made advertising part of its AI shopping assistant, following the implementation of advertising features on competitors’ chatbots.
A Retarget On Their Back; FuboTV Touts Its Tie-Up With Disney
Criteo shares dropped by 24% after reporting sluggish, down-trending Q2 earnings. And sports streaming distributor FuboTV’s earnings for last quarter are a mixed bag. The post A Retarget On Their Back; FuboTV Touts Its Tie-Up With Disney appeared first on AdExchanger.
‘Work in Progress’: Martin Sorrell’s Plan to Turn S4 Around
Despite continued falling revenue, S4’s stock popped 26% after reporting H1 earnings
Creators Are Quietly Becoming Media Conglomerates
As ad dollars and capital pour in, top creators are building diversified businesses that increasingly resemble old-media empires.
Magnite Doesn’t Want To Be A DSP. It Just Wants To Own The Decisioning Layer
In ad tech, everything is everything. Demand-side platforms are building supply-path optimization tools and direct publisher integrations, while supply-side platforms are rolling out their own buyer agents and proclaiming that they want to be the orchestration layer for agentic transactions. On Magnite’s Q2 earnings call Wednesday evening, CEO Michael Barrett painted a picture of a […] The post Magnite Doesn’t Want To Be A DSP. It Just Wants To Own The Decisioning Layer appeared first on AdExchanger.
AppLovin Asks For Patience As It Grows Its Ecommerce And Consumer Ads Business
AppLovin made $1.9 billion in Q2, almost $1.3 billion of which was recorded as net income, the company reported in its quarterly earnings on Wednesday. Both the total revenue and profitability metrics were up by more than 50% compared to the same time last year. That sounds impressive. However, AppLovin shares fell by more than […] The post AppLovin Asks For Patience As It Grows Its Ecommerce And Consumer Ads Business appeared first on AdExchanger.
The force is with TikTokers as they get the usage rights to Disney characters
A cry is echoing across TikTok and Disney+: Avengers, assemble! The superheroes of Marvel are one cast of characters who will become more present on TikTok thanks to a deal between the video app and Disney. In a landmark agreement, the Mouse House has given TikTokers the right to use the memorable likenesses and scenes from franchises like Marvel, Pixar, Star Wars, and FX. According to a Disney press release, TikTok creators will get access to "hundreds of films and series from Disney’s vast library of enduring franchises and beloved IP." That content will be available for use in short-form videos. Visit Tubefilter for more great stories.
Reddit posts go viral on other platforms. Can that traffic be brought in-house?
On my YouTube Shorts, a certain type of video has become a frequent sight. By taking a text-to-speech recitation of a popular Reddit thread and pairing it with irrelevant footage from a video game or oddly satisfying compilation, creators haul in millions of views. The popularity of that format has raised a burning question at Reddit HQ: Can the #redditstories genre move from Shorts and TikTok to Reddit itself? With an upcoming experiment, the social platform will test the validity of that idea. During Reddit's Q2 2026 earnings call, CEO Steve Huffman revealed that his product team is hard at work on a "video Reddit" experience that would let users listen to posts and comments as a form of background engagement. Visit Tubefilter for more great stories.
Xbox Celebrates 25 Years With New Community Designs, Updates and FanFest Tour Dates (Gaming News Roundup)
Xbox is celebrating 25 years of play with new updates, community designs, curated Game Pass collections and the FanFest Tour schedule. Xbox’s 25th anniversary is Nov. 15. In partnership with community creators Klobrille and Ben Kenobi, Xbox is publishing a collection of gamerpics, backgrounds and a dynamic console theme. The collection is available today. Beginning […]
Google Loses The Engineer Who Helped Build Search And Modern AI via @sejournal, @martinibuster
Google loses Jeff Dean, who helped build Google Search and AI, replaced by DeepMind's Demis Hassabis as Chief Scientist. The post Google Loses The Engineer Who Helped Build Search And Modern AI appeared first on Search Engine Journal.
‘PUBG’ offers $95,000 in prizes as it drops into the creator sandbox world led by Roblox and Fortnite
In the world of battle royale video games, PUBG: Battlegrounds has fallen a long way from its 2018 high point, but in the world of creator experiences, the game once known as PlayerUnknown's Battlegrounds is just getting started. As PUBG developer Krafton builds a world-creation engine called PUBG: Playgrounds, it is launching a contest that will see it give away a $95,000 prize pool to creators who launch experiences within PUBG. For what it's calling the PUBG: Battlegrounds UGC Contest, Krafton is teaming up with CurseForge, a company best known as a distributor of video game mods. Contest entrants can submit their worlds across three categories: Combat modes that feature stipulations like "one v. one" or "snipers only," Survival builds that pit players against larger attacking forces, and Creative experiences that bring PUBG into new genres like racing and puzzles. Visit Tubefilter for more great stories.