News
11,836 articles covering the AdTech ecosystem
Netflix Price Hikes Ruled Illegal by Italian Court That Says Consumers Should Get Refunds; Streamer Will Appeal
A Rome court has ruled that Netflix price hikes in Italy are illegal. The decision sides with a consumer advocacy group which claims the streaming giant broke local rules by raising prices to its service between 2017 and 2024 and said customers are entitled to a refund. The Rome ruling comes days after Netflix announced […]
Google’s Mueller On SEO Gurus Who Are “Clueless Imposters” via @sejournal, @martinibuster
Google's John Mueller says that those who self-identify as SEO gurus are clueless imposters. The post Google’s Mueller On SEO Gurus Who Are “Clueless Imposters” appeared first on Search Engine Journal.
Pitch Update: Microsoft, BMW, Samsung, Vax, Savlon, Polestar, White Claw, Lovehoney and more
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
Wingstop launches UK media review
Ingenuity+ is assisting with the process.
Ocean Outdoor: entries open for 2026 Digital Creative Competition
TBWA\MCR won the Grand Prix last year for its work with charity Prost8.
“Interconnected forces” – are paid ads or organic posts the future of social?
As organic social posts continue to reach fewer followers than in the past, brands and their agency partners are weighing up how far to shift more towards paid social ads but should they abandon organic altogether?
Digest: OpenAI Buys TBPN; CNN Builds Agentic Infrastructure; SpaceX To Mandate Grok in IPO?
In today's Digest, we look at OpenAI's purchase of TBPN: Elon Musk's alleged attempts to make banks associated with the SpaceX IPO subscribe to Grok, and the growing 'passive' approach to social media The post Digest: OpenAI Buys TBPN; CNN Builds Agentic Infrastructure; SpaceX To Mandate Grok in IPO? appeared first on ExchangeWire.com.
Harish Pandey Joins GoWit as Head of Growth for MENA & India
GoWit, a global ad tech company leading omnichannel commerce and retail media advertising for retailers, brands, and agencies, is excited to announce the appointment of Harish Pandey as head of growth for MENA and India, where he will lead the [...] The post Harish Pandey Joins GoWit as Head of Growth for MENA & India appeared first on ExchangeWire.com.
How higher education marketers can win students with new creative approaches and media strategies
Ad Age explores why colleges and universities can no longer rely on traditional recruitment strategies to attract prospective students.
Bryan Wiener and Sarah Hofstetter launch CMO-focused AI firm
The former Profitero and 360i executives are reuniting for a new venture.
AT&T explores the deeper meaning of connection in emotional Masters ads
A series of spots use non-actors and subtle storytelling to explore what meaningful connection looks like.
How AI agents that can make ad buying decisions are coming to programmatic
IAB's Agent Registry is a vetted menu of agentic tools from ad tech providers.
Emma Grede Built a Multibillion-Dollar Brand Empire by Starting With Herself
After years shaping brands like Skims behind the scenes, Emma Grede has stepped into the spotlight as a podcaster, creator, and now author.
The 2026 Agencies Vanguard: Defying the Odds to Make Work That Resonates
These industry leaders are meeting today's challenges with fresh ideas and relentless innovation.
Chomps’ Chicken Sticks Hit Retail Shelves This Week After 10-Year Development
The meat snack company's retail media strategy underpins the launch.
The 2026 Brand Genius Creators: Innovating How to Connect With Audiences
Having a good idea is the first step—these influencers and marketers know how to break through.
BlueDolphin Launches as the First AI-Powered Business Transformation Platform, Marking Strategic Rebrand from ValueBlue
Company Unveils Next Generation Platform with New AI-First Experience, Major Enhancements, Free Trial, and a New Company Identity as BlueDolphin ValueBlue announced its transformation into BlueDolphin, unveiling a new brand and platform vision designed to redefine how organizations execute business transformation. The launch marks a significant milestone following the company’s 15th anniversary earlier this year. BlueDolphin […]
The Arena Group and Playwire Partner to Bring High-Impact Ad Inventory to Scale
The Arena Group Holdings, Inc. , the brand, data and IP company home to many of the most recognizable brands including TheStreet, Parade, Men’s Journal, Athlon Sports, Surfer, ShopHQ and more, announced its partnership with Playwire, the ad monetization platform for digital publishers, bringing scale to high-impact advertising inventory. Through the partnership, Playwire’s direct sales […]
AI Agents Force Rethink of SaaS Pricing and Improve Customer Experiences
New enterprise deployment data from Automation Anywhere shows AI service agents resolving more than 80% of employee support requests, reducing ITSM licensing costs by up to 50%. Automation Anywhere, the leading provider of Agentic Process Automation (APA) and agentic solutions, released new data showing that its AI agents are materially changing the economics of enterprise […]
Intentwise introduces “Commerce Observability”
Last week, Intentwise, a leader in marketplace management technology, defined a new category: Commerce Observability, the operating standard for modern marketplace commerce. Marketplace commerce has an observability problem. Signals are fragmented across multiple marketplaces and multiple siloes within those marketplaces. These fractured signals create blind spots and erode profitability. Commerce Observability is the ground truth for your […]
MarTech Interview with John Petralia, CMO at PubMatic
John Petralia, CMO at PubMatic chats about the latest adtech innovations and trends that are shaping unique advertising experiences in this interview by MarTechSeries: _____ Hi John, take us through some of your best marketing moments over the years? When I look back on my career, the moments that stand out most are when marketing […]
Enformion Launches Licensed Identity Intelligence Infrastructure to Power AI and Modern Data Platforms
Enformion has launched its licensed Identity Intelligence Infrastructure, a unified data foundation designed to help organizations reduce data fragmentation and accelerate AI-driven innovation. By connecting billions of identity, contact, location, and professional data points into a high-fidelity identity spine, the platform enables more accurate identity resolution, improved analytics performance, and scalable data integration. Covering 98% […]
Adtelligent Ranks Among the FT’s ‘America’s Fastest Growing Companies 2026’
Adtelligent Inc., a global advertising technology company, has been recognised in the Financial Times and Statista "Americas’ Fastest Growing Companies 2026" ranking. The list highlights companies across North and South America that have demonstrated outstanding revenue growth and business performance. This [...] The post Adtelligent Ranks Among the FT’s ‘America’s Fastest Growing Companies 2026’ appeared first on ExchangeWire.com.
AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices
Jennie Roper, Head of Intelligence at WPP Media OOH, explores the importance of AI agents in commerce. She expands on why visibility matters in an AI ranked world, and how OOH is shaping the signals that AI relies on. Not [...] The post AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices appeared first on ExchangeWire.com.