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11,838 articles covering the AdTech ecosystem

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Adtelligent Ranks Among the FT’s ‘America’s Fastest Growing Companies 2026’

Adtelligent Inc., a global advertising technology company, has been recognised in the Financial Times and Statista "Americas’ Fastest Growing Companies 2026" ranking. The list highlights companies across North and South America that have demonstrated outstanding revenue growth and business performance. This [...] The post Adtelligent Ranks Among the FT’s ‘America’s Fastest Growing Companies 2026’ appeared first on ExchangeWire.com.

ExchangeWireApr 7, 2026Source
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AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices

Jennie Roper, Head of Intelligence at WPP Media OOH, explores the importance of AI agents in commerce. She expands on why visibility matters in an AI ranked world, and how OOH is shaping the signals that AI relies on. Not [...] The post AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices appeared first on ExchangeWire.com.

ExchangeWireApr 7, 2026Source
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ChatGPT Now Crawls 3.6x More Than Googlebot: What 24M Requests Reveal

Find out why Googlebot is no longer the only dominant crawler as OpenAI's ChatGPT-User takes the lead in web requests. The post ChatGPT Now Crawls 3.6x More Than Googlebot: What 24M Requests Reveal appeared first on Search Engine Journal.

Search Engine JournalApr 7, 2026Source
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Why are in-house teams taking top talent from agencies?

ITV Creative's director Niki Garner joins The Campaign Podcast to discuss the evolving world of in-house agencies.

CampaignApr 7, 2026Source
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Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools

Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Between general-purpose and specialized DSPs, social platforms, CTV environments and direct publisher deals, agencies have to stitch campaigns together across a variety of fragmented systems. […] The post Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools appeared first on AdExchanger.

AdExchangerApr 7, 2026Source
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What Regulators Talk About When They Talk About Ad Tech

If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying. Federal policymakers, state attorneys general and California’s new privacy watchdog are all hammering the same points: protect kids, honor opt-outs, back up your privacy promises, stop collecting more data than you need and […] The post What Regulators Talk About When They Talk About Ad Tech appeared first on AdExchanger.

AdExchangerApr 7, 2026Source
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Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search

Mondelez is aggressively shifting its digital commerce strategy to optimize for AI, ensuring brands like Oreo dominate agentic search.

DigidayApr 7, 2026Source
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Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O

The pact suggests the insertion order is on borrowed time and is a pitch to the CFO as much as it is to the CMO

DigidayApr 7, 2026Source
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Aldi hires Instacart to power its U.S. website instead of developing it in-house

Aldi U.S. launched a new website and app powered by Instacart's white-label e-commerce and fulfillment platform, Storefront Pro.

DigidayApr 7, 2026Source
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Ozone’s platform tries to simulate how publisher content appears in AI answers

Ozone's new simulation platform aims to crack AI’s black box to let publishers model how their content gets surfaced in AI answer engines.

DigidayApr 7, 2026Source
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When AI Efficiency Is A Red Flag; Partners Plus Partners

Doctoring The Ads Days after a glowing report in The New York Times, telehealth startup Medvi faces scrutiny about its use of deceptive AI-generated ad creative.  Medvi was profiled as an example of AI efficiency, having reportedly earned $400 million last year and a projected $1.8 billion in 2026 with just two employees. But a […] The post When AI Efficiency Is A Red Flag; Partners Plus Partners appeared first on AdExchanger.

AdExchangerApr 7, 2026Source
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Mercy University "Every Moment Matters" - 30s

Ad AgeApr 6, 2026Source
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TeachersUnify - Lockdown Drill - 2m15s

Ad AgeApr 6, 2026Source
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TeachersUnify - Gun Lock Stand - 1m49s

Ad AgeApr 6, 2026Source
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Project Lockdown - 1m

Ad AgeApr 6, 2026Source
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Commerce Media’s Easy Growth Days Are Over. Now Comes the Hard Part.

Is the honeymoon over for commerce media? After five years of what one industry leader calls “easy growth,” the sector now faces harder questions about sustainability, shared language, and whether it can truly integrate into the broader advertising ecosystem. With ad spend forecasted to exceed $150 billion across the US and Europe, according to IAB [...]

Beet.TVApr 6, 2026Source
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Horizon Media’s David Campanelli: CTV Performance Measurement Still Requires ‘Extra Step’ to Action

Artificial intelligence already drives outcomes through embedded decisioning engines across demand-side platforms, supply-side platforms, and social media. Still, despite the ever-accelerating industry adoption of AI, there’s still a widespread tendency to underestimate how extensively AI optimization currently impacts campaign performance. “AI is really changing outcomes and not just workflows in media because first it’s embedded [...]

Beet.TVApr 6, 2026Source
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Trust In AI Search Could Drop With Ads, Survey Shows via @sejournal, @MattGSouthern

An Ipsos survey of U.S. adults found 63% say ads in AI search results would reduce trust. Early advertiser data offers limited, mixed signals. The post Trust In AI Search Could Drop With Ads, Survey Shows appeared first on Search Engine Journal.

Search Engine JournalApr 6, 2026Source
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Watch the newest commercials from Gold Peak, GoodRx, Purina and more

A cowgirl spokescharacter says that “GoodRx makes prescriptions simple—no nonsense.”

Ad AgeApr 6, 2026Source
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AT&T - Remi Rocks - 1m39s

Ad AgeApr 6, 2026Source
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Savannah Guthrie Returns to Today After 2 Month Absence

'Here we go. Ready or not, let’s do the news.'

AdweekApr 6, 2026Source
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This Is the First Quarter 2026 Cable News Ratings Report

All three cable networks had double-digit growth in total viewers and the Adults 25-54 demo.

AdweekApr 6, 2026Source
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Bed Bath & Beyond preps for Elfa expansion

After a recent acquisition announcement, the company sees the modular storage and organization brand as one of its most important growth engines.

Retail DiveApr 6, 2026Source
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Netflix Orders More ‘Ms. Rachel,’ ‘Sesame Street’ Episodes, Launches Kids Gaming App

Netflix has set the release dates for new episodes of “Sesame Street” and “Ms. Rachel” as it expands its kids’ content offering with renewals for more existing shows, a new series pickup and even the launch of a gaming app, Netflix Playground. The streamer has renewed “Trash Truck” for a third season, ordered more episodes […]

Variety DigitalApr 6, 2026Source