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Hannaford unveils redesigned private label line

The grocer aimed to create a more consistent look for its store brand with packaging that has “appetite appeal,” its vice president of marketing said in an interview.

Grocery Outlet adds 2 board members

The discounter grew its board to 12 directors as it grapples with poor financial performance.

States seek to recover $10M from Kroger and Albertsons

The plaintiffs want the grocers to reimburse them for costs incurred in opposing the companies’ effort to merge.

Associated Wholesale Grocers names new COO

Joe Kelley, who will join the cooperative food wholesaler in May, served most recently as senior vice president of retail divisions for Kroger.

Gap feels confident about inventory levels, tariff mitigation

The retailer remains focused on what it calls “stringent” and "disciplined" inventory practices.

Bed Bath & Beyond CFO jumps to Sally Beauty

Adrianne Lee, most recently president and chief financial officer at the home goods conglomerate, will replace Marlo Cormier later this month.

Michaels partners with Jonathan Adler on collection

The assortment, available online and in-store, includes craft kits, home decor, entertaining essentials and more.

Andie debuts Target swimwear collection

The DTC brand launched a limited-edition collection with 49 styles, which are available through the mass retailer's website and in stores.

New Study Finds Alert Fatigue Has Become a Production Reliability Risk and Incident Response Alone Is No Longer Enough

Engineers spend 40% of their time firefighting while outages are discovered by customers before monitoring tools catch them Modern production environments have outpaced the incident management practices built to support them, and the deficiency is now producing measurable failures. A new study released by NeuBird AI finds that nearly half of organizations (44%) experienced an outage […]

Five9 Appoints Jay Lee as Chief Marketing and Growth Officer

Experienced GTM and analytics leader to unify marketing, data, and revenue strategy to accelerate AI-driven CX innovation Five9, Inc. (“Five9”), provider of the Intelligent CX Platform, announced the appointment of Jay Lee as Chief Marketing and Growth Officer, effective April 6, 2026. This new role unites global marketing with revenue strategy and operations to create […]

Xoople Announces $130M Series B to Build Earth’s System of Record for the Agentic Era

Xoople, the data infrastructure company building a global system of record for physical change on Earth, announced it has closed a $130M Series B, bringing its total raised to $225M, from investors including Nazca Capital, MCH, CDTI (Government of Spain), Buenavista Equity Partners and Endeavor Catalyst. This capital makes Xoople the top funded company in […]

Vuzix Ships Follow-On Production Order from Major Defense Customer for Waveguide-Based AR Display Systems

Order supports broadening initial production rollout of next-generation head-mounted display program Vuzix Corporation, a leading supplier of AI-powered smart glasses, waveguides, and augmented reality technologies, announced that it has received and shipped against a new six-figure follow-on production order for waveguide-based AR display systems from a U.S.-based company that is a leader in technologically advanced […]

RankScore Launches ‘Vibe SEO’ AI Agent to Automate SEO for Businesses

RankScore gives small businesses a full SEO workflow for a one-time fee, replacing tools that cost $400 a month and agencies that cost thousands Gulf Coast Brands LLC, a Tampa-area digital media and software company, has launched RankScore, an AI-powered SEO platform built for small business owners, solo founders, and content operators who need search results […]

Swoogo Launches Native MCP Server, Becoming the First and Only Event Platform to Connect Live Event Data to AI Tools

Event teams can now query registrations, analyze attendance, and vibe code custom event sites using Swoogo together with Claude, ChatGPT, Gemini, Lovable and others Swoogo, the event management platform for B2B event teams, announced the launch of its native Model Context Protocol (MCP) server. Swoogo is the first and only event management platform to offer […]

Levanta Acquires Perch+, Expanding Its Affiliate Marketplace with Hundreds of Amazon Sellers and Publishers

The acquisition accelerates Levanta’s marketplace growth and gives Perch+’s sellers and publishers access to modern affiliate infrastructure Levanta, the leading affiliate and creator platform for e-commerce, announced the acquisition of Perch+, one of the earliest affiliate networks built specifically for Amazon sellers. Perch+’s network of sellers and affiliate partners will now operate within Levanta, giving […]

Estée Lauder names WPP first global media partner to centralize media efforts

The move is designed to improve media effectiveness and represents the next step in the company’s Beauty Reimagined initiative.

Coca-Cola says ‘I’d Like to Buy America a Coke’ in America250 campaign

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and community impact.

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Customer data platforms (CDPs) explained—Ad Age Encyclopedia

Read the Ad Age Encyclopedia entry on customer data platforms (CDPs).

Direct marketing explained—Ad Age Encyclopedia

Read the Ad Age Encyclopedia entry on direct marketing.

Call to action (CTA) explained—Ad Age Encyclopedia

Read the Ad Age Encyclopedia entry for call to action (CTA).

AI and empathy define the next era of marketing systems

The real opportunity with AI is not scale alone, but designing experiences that reduce friction and support both customers and teams. The post AI and empathy define the next era of marketing systems appeared first on MarTech.