Disney’s New AI Strategy: Make Good After The Sora Mess

To the untrained ear, Disney’s Q3 earnings call on Wednesday morning probably sounded like the usual ode to theme parks, movies and sports streaming. But to the trained ear, it was really about two things: what Disney is doing with the cash it didn’t spend on OpenAI – and how it plans to lean into AI […] The post Disney’s New AI Strategy: Make Good After The Sora Mess appeared first on AdExchanger.

Last updated Aug 5, 2026 by ATDb automated enrichment